Executive-led content marketing that builds visibility, credibility, and pipeline. Learn how executives are turning what they know into what they need: engagement, brand, and revenue. Hear leaders share their strategies, tactics, and case studies that are driving growth.
The Now-Public Guide to AI Search Strategy: What You Need to Know
LinkedIn saw AI stealing its search traffic so they built an AI search strategy to get inside AI responses. LinkedIn's AI Search Strategist, Brooke Weller, walks you through their full process on how to rank in AI search. You'll learn the content patterns to get AI citations, the URL tactic hiding in every post for LinkedIn marketing, and what she'd do with one hour a month of any executive's time to boost brand visibility inside AI. If you own your company's brand, comms, or marketing, this episode is your operating manual. https://makemedia.ai/ai-search-strategy-for-b2b-linkedin-playbook (https://makemedia.ai/ai-search-strategy-for-b2b-linkedin-playbook)
20 Jul 2026
Fractional Executives Are Landing Lucrative Deals With This System
Learn how to attract clients consistently as a consultant or fractional executive using AI and LinkedIn. Nicholas Tolson joins us to break down how he maintains a steady pipeline of fractional executive and consulting work. If you are a consultant or fractional leader struggling to land new projects, this conversation provides a practical roadmap for getting hired. We share how to leverage LinkedIn for better visibility and why integrating an AI strategy is becoming the standard for modern consulting success in a crowded market.
8 May 2026
He Grew His AI Startup From 5 to 2,300 Clients - The Content Strategy That Crushes
Josh Konowe grew Impact Soccer from 5 pilots to over 2,300 customers in one year with a product most of his future customers didn't know they needed. He did it without paid ads or a marketing team, just a clear AI product niche and a content strategy that Google and social media keep rewarding. In this episode, Josh pulls back the curtain on exactly how he did it.
15 Apr 2026
LinkedIn Profile Mistakes That Make Experienced Executives Invisible
Your LinkedIn profile sends a message before you ever speak. In this podcast, you'll see how senior leaders are structuring their LinkedIn profiles to attract board roles, speaking invitations, investors, and inbound business conversations. Most executives treat LinkedIn like a resume. The ones getting attention treat their LinkedIn profile like a strategic positioning tool.
17 Feb 2026
The B2B Podcast Strategy Behind a 2 Million Listener Podcast
Learn the award-winning B2B podcast strategy from the producer behind 2M+ listens and 2 Webby Award wins. Ian Faison reveals his proven framework to drive business pipeline using carefully structured podcasts.
11 Feb 2026
Emmy Winner's Storytelling Hook Examples That Grab Attention in 3 Seconds
In this episode, you'll learn how to write hooks for your stories and see dozens of hook examples from 6-time Emmy Award Winner, I.J. Hudson. It's just as important for business storytelling as it is for any other story. Your buyer gives you about three seconds before they scroll past your content. A strong hook is what separates the content that earns those three seconds from the content that loses them.
3 Feb 2026
The LinkedIn Content Strategy Behind a Top 5 MSP
LinkedIn content strategy can transform how executives build their company brand. Steven Friedkin, CEO of Ntiva, was at a CompUSA wearing a red shirt when someone mistook him for an employee. He was in middle school. In this episode, Steven shares his journey to becoming a Top 5 MSP and the power of executive thought leadership, the importance of authentic content on LinkedIn, and how impactful storytelling can drive company culture and client relationships.
6 Jan 2026
B2B Content Strategy: What's Working (and What Isn't) in 2026
The latest content marketing trends report by Pathfactory reveals that nearly every enterprise B2B marketer is increasing their content budgets, with a third raising spending significantly. In this podcast with their Head of Growth, Anne Marie Kilgallon, you'll see the data on what B2B leaders are prioritizing for 2026 and why these content strategy bets will lead to fast growth.
20 Nov 2025
How to Get Recommended by AI Search Results: AI SEO Masterclass
AI search is revolutionizing the way companies gain visibility online, and most executives are lagging behind. In this episode, SEO expert Nathan Gotch, CEO of Rankability and a pioneer in getting found via online search, reveals how executives and their companies can secure their spot in AI-driven search results. You'll learn actionable strategies for influencing AI platforms like ChatGPT, Perplexity, and Gemini.
5 Nov 2025
The Executive Personal Branding Strategy Behind $100M Growth
This systematic approach to executive personal branding turns LinkedIn content into engagement, booked meetings and closed deals. Santosh Sharan, who took ZoomInfo from $10 to $100M in 3 years, then Apollo to $1B+ in 18 months, and RB2B from $0 to $5M in 1 year reveals exactly how he uses Linkedin marketing to attract qualified prospects and grow fast.
15 Oct 2025
LinkedIn Growth Strategy: 3 Strong Leads Weekly, No Sales Pitch
When Will Fuentes posts on LinkedIn, he never mentions his services. His LinkedIn growth strategy is a masterclass in CEO thought leadership. He doesn't pitch. He doesn't ask for meetings. In this video podcast, he lays out the complete playbook of what he shares strategically from client conversations, stories about coaching and his son's football team, and occasionally something about Taylor Swift. The result? Two to three qualified enterprise leads reach out to him every single week.
2 Oct 2025
How to Write a Book That Skyrockets Your Business Fast - Guest Naren Aryal with Host Raj Khera
Many executives think about writing a book but never do it. That was me, until I finally did it and generated over $1,000,000 in new product sales within a few years despite limited book sales. In this video, learn how to go from book idea to writing a book that builds your personal brand and grows your business fast. Earn more from speaking events, consulting deals, new clients, and career growth. Learn how to write a book while you're still running your business. Naren Aryal, CEO of Amplify Publishing, shares the exact tips his authors use to become authorities in their field and grow their business. Host: Raj Khera, CEO of MakeMEDIA.
25 Sept 2025
The $4M Executive Playbook That Turned LinkedIn Into a Revenue Machine - Guest Harris Fanaroff with Host Raj Khera
Harris Fanaroff has generated $4 million in deals for his executive clients using a strategic LinkedIn marketing playbook that most CEOs and their teams should be following. One post led to a $500,000 deal, another to a $275,000 contract - all from people within an executive's network who were sitting dormant till he shared how to activate their networks. He reveals the full playbook in this episode. It's an Executive's LinkedIn strategy masterclass. Host: Raj Khera, CEO of MakeMEDIA.
8 Sept 2025
TODAY Show Producer Reveals the Secrets to Great Business Storytelling - Guest Patrice Poltzer with Host Raj Khera
What makes a story great? Former TODAY Show producer and business storytelling expert, Patrice Poltzer, shares the exact process she uses to help executives find and tell business stories that instantly capture attention and grow their brand. Learn how to tease out the emotion buried inside every day tasks and turn it into a compelling story that grabs and retains their audience. This is a master class in B2B storytelling techniques and personal brand building. Host: Raj Khera, CEO of MakeMEDIA.
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