
Expanding Local w/ Will Troup
Claim This Podcastby Will Troup
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Podcast Overview
<p>Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.</p>
Language
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Publishing Since
8/31/2024
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Recent Episodes

September 8, 2025
Co-Founder Reveals The Secret To How High-Performing Teams Win
In this episode of Expanding Local, I sit down with Laura Kelly, Co-Founder & Chief People Officer at Clover Growth Partners. Laura shares why you should never tolerate toxic talent, how to use the DP Report to hit revenue goals daily, and the Three Promises Framework that keeps teams engaged and loyal. From building cultures that thrive to leveraging executive assistants as true strategic partners, Laura drops actionable systems any home service or small business owner can implement....

September 1, 2025
Expert Reveals The New Brand Strategy Founders Are Using to Win
In this episode, Caleb White, founder of Dreamlit Creative Company, reveals the secrets to building a powerful, scalable brand for home service businesses. Caleb explains how to move from DIY chaos to a cohesive, repeatable brand system that builds trust and shortens the sales cycle. He covers everything from the impact of reviews and packaging to the future of SEO and AI, sharing actionable tips for standing out in a crowded market and creating memorable customer experiences. Whether y...

August 25, 2025
Avoiding the Zero-Down Myth: Real Strategies for Buying & Selling Trades Businesses
Join us for an in-depth conversation with Melissa Hostetler, founder of Blue Collar Business Advisors, as she shares her journey from a small town to helping entrepreneurs and investors buy and sell blue collar businesses. Melissa discusses the importance of membership programs, the realities of due diligence, and why separating your personal brand from your business can maximize your exit. We also dive into common pitfalls, the impact of private equity, and practical advice for scaling, s...
20 total episodes available
Recent guests on Expanding Local w/ Will Troup
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Aaron Weiche
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Frequently asked questions
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- What is Expanding Local w/ Will Troup?
<p>Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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