Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Expected Goals

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by Unofficial Partner

5.0(31 reviews)

44 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality64

Social0

YouTube0

Engagement51

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Podcast Overview

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.

Language

🇺🇲

Publishing Since

9/26/2024

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality64

Social0

YouTube0

Engagement51

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

51 minutes

Performing excellently!

good

Publishing Consistency

Every 8 days

Recommendations available

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poor

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Recent Episodes

October 15, 2025

Q&A: Where players want to play, WSL attendances and Brazilian soccer

Welcome to the second edition of our fortnightly podcast dedicated exclusively to answering YOUR questions! This week Matt is joined by Adrian Jacob to tackle what league you’d ideally play in if you’re one of the best players in the world; whether enough gameweeks have now passed for the WSL to be worried about attendances; and how Brazilian football can get out of mindset of hosting women’s games behind closed doors. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing matt@unofficialpartner.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 8, 2025

How are majority investments into "decoupled" clubs structured?

Matt is joined this week by Adrian Jacob, Head of Football at World Sevens and former Chairman and Executive Manager at Chelsea Women. And on the agenda is investment and the global calendar. Given there’s been several majority acquisitions made into women’s football clubs attached to men’s teams in the last month, what’s the best working structures for the men’s and women’s teams to operate in perfect harmony? And with another competition - the Women’s Champions Cup - confirmed for London at the start of next year, how do we know when we have reached peak women’s football in the global calendar? The article Matt references about decoupling women's team's can be read here If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing matt@unofficialpartner.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 24, 2025

Q&A: Drinking in seats, betting sponsors and publishing models

Welcome to our new fortnightly podcast dedicated exclusively to answering YOUR questions! This week Matt is joined by Charlotte Thomson tackling whether drinking alcohol in your seat is having any tangible impact; yes or no to betting sponsors in women’s football; and the commercial publishing mechanics for dedicated women’s sport media platforms. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing matt@unofficialpartner.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices

44 total episodes available

Recent guests on Expected Goals

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Nicki Boyd

Guest

Richard Thomas

Guest

Olivia Hall

Guest

Ann Rodriguez

Guest

Florence Lloyd-Hughes

Guest

Adrian Jacob

Guest

See every guest on Expected Goals

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Expected Goals?: Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.

It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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