Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Experience-Focused Leaders

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by Alex Shevelenko

5.0(10 reviews)

105 episodes

Updated Weekly

Accepts GuestsHas Sponsors

Podcast Overview

Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers. Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies. If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.

Language

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Publishing Since

6/22/2023

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Recent Episodes

June 26, 2026

43 – Rebranding the CMO: Drop the "ING" and Speak the CEO's Language

Your host Alex Shevelenko welcomes Payal Raina, an experienced corporate marketing leader and the founder of the fin.tech marketing community. In this episode, Payal shares her visionary take on why smart communication, human connection, and long-term relationships are the ultimate competitive advantages in a world increasingly dominated by trillion-dollar tech shifts and AI.Payal discusses the evolution of her thinking from her early days during the pandemic to her decision to bootstrap a global network that breaks down industry-specific silos to bring traditional finance, fintech, and tech infrastructure together. She explains why modern corporate "best practices" of hiding behind generic demand generation tricks and vanity metrics can often feel like a trap, hollowing out an organization's focus by prioritizing transactional numbers over earning genuine trust from real customers. She introduces the reality of presenting complex B2B strategies—breaking through the noise of crowded markets by prioritizing "peer validation" and clear storytelling above all else. As the conversation explores the future of corporate leadership and fast-paced client relationships, Payal highlights why her community has become a core trusted advisory layer for over 25,000 members globally, and why the most resilient brands will be those that rebrand themselves to speak the numbers-driven language of the CEO.The conversation also touches on the practicalities of leadership and the psychology of client engagement, including Payal's advice on how to protect an organization from digital detachment by servicing both human buyers and the emerging world of "machine customers" with structured, interactive content. She shares insights from her decades spent scaling marketing efforts, explaining how a simple, intentional focus on building a true sense of belonging can blossom into an unbreakable foundation of client loyalty. She also breaks down her deliberate, highly personal playbooks for keeping a growing network deeply connected—from encouraging board members to pay it forward to fostering high-engagement global events that feel like an authentic reunion. This episode serves as a masterclass for any leader looking to move beyond "innovation theater" and build an organization that is philosophically and humanly equipped to stay resilient in an era of unprecedented uncertainty.To connect with Payal, find her on <a href="https://www.linkedin.com/in/payal-raina-97500435/" rel="noopener noreferrer" target="_blank">LinkedIn</a> (Payal Raina). You can also visit fintechmarketingcommunity.com to see her vision for authentic, high-value communication in action and sign up for their free forum. Don't just build a product—build the skills to solve the world's problems!Want to be a guest on the show? Contact us at support@relayto.com. To learn more about RELAYTO, visit: relayto.com.

June 23, 2026

38 – Why Your Childhood "Programs" Are Tanking Your Startup

Host Alex Shevelenko interviews Dave Hersh, founder of Jive Software, about how childhood "programs" sabotage startups and how "Emotional Market Fit" builds resilient, human-first brands.

June 19, 2026

42 – Words Matter: The Secret to Winning in a Zero-Sum Market

Host Alex Shevelenko interviews Michael Marcon, founder and CEO of Symphony Risk Solutions, about how clear communication and genuine connection build resilient brands in competitive markets.

105 total episodes available with 26 transcripts

Recent guests on Experience-Focused Leaders

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Dave Hersh

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Michael Marcon

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Nathan Christensen

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Barry Rhein

Guest

Karin Reed

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Ravi Sawhney

Guest

Scott Britton

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Hermann Simon

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Luke Giancarlo

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Sergey Netessine

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Shannon McClenaghan

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Stephan Kuhnert

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Experience-Focused Leaders?: Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach.

In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers.

Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies.

If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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