by Ahmed Elyamany
The EXPERIENCE SITECORE conversations, is a podcast for executives and practitioners interested in customer experience. We talk about CX strategies, human centered communication challenges, to digital experience implementations and best practices. In this demanding – unexpected – fast age of information, technology can offer realistic solutions achieving the balance between profitability while still answers to customer needs, building loyalty and genuine fan base.
Language
🇺🇲
Publishing Since
10/6/2022
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November 27, 2022
<p>A discussion with Customer Experience Strategist Megan Jensen on users journeys challenges, use cases, multicultural, and online behavior and insights. We talk about customer expectations, experience optimization, experimentation, and global online presence strategies. Megan explains how she puts sites translations plans, SEO, different privacy compliance matrix, accessibility, to server diverse culture groups requirements and believes.</p> <p><br></p> <p>Links highlighted during conversation: </p> <p>- Megan's blog @ https://blogs.perficient.com/author/mjensen/ </p> <p>- Behavioral Economics Group on LinkedIn @ https://www.linkedin.com/groups/112700</p> <p><br></p> <p>Chapters:</p> <p>00:00 Introduction</p> <p>00:41 Behavioral economics</p> <p>02:42 Use cases on user journey challenges </p> <p>03:47 Insights on making web experience easier</p> <p>04:22 Why users abandon sessions before conversion?</p> <p>06:51 Experience measurability and ROI calculations</p> <p>08:24 A recipe to leverage experiments to encourage engagements</p> <p>10:26 Making testing everyday work</p> <p>11:02 Agencies collaboration models</p> <p>12:31 Multilingual global websites</p> <p>19:51 Composable solutions and content teams orchestration </p> <p>21:33 Digital marketing efficiency </p> <p>22:40 Make testing a daily routine</p> <p>24:13 Content governance</p> <p>27:41 On race, ethnicity, and inclusion</p>
October 7, 2022
<p>In this discussion, the multi-award winning team explains recipes for XC success. Kimberly and Steve show how to build a profitable business case centered around end-user. They explain various ways to dynamically structure delivery teams for winning CX implementations. The conversation includes tens of business cases, inspirations, and working tips proven to deliver high business value and end-user delight</p> <p><br></p> <p>Paul Miser' Book: Digital Transformation ― The Infinite Loop: Building Experience Brands for the Journey Economy Paperback – 12 April 2021</p> <p>https://www.amazon.co.uk/Digital-Transformation_The-Infinite-Loop-Experience/dp/1941688721</p> <p><br></p> <p>Kimberly's newsletter - Continuous Sitecore Strategy</p> <p>: https://www.linkedin.com/newsletters/continuous-sitecore-strategy-6975193265310482432/</p> <p><br></p> <p>Chapters:</p> <p>00:00 Introduction </p> <p>02:16 Philosophy relationship with segmentation and privacy </p> <p>04:09 Post-Covid CX strategies changes</p> <p>07:25 How to build empathetic customer-first organizations </p> <p>10:59 Iterative ROI and building CX business cases for executives</p> <p>13:29 CX Business Cases and experience digitization tips</p> <p>18:38 Requirements of Discovery Phase</p> <p>20:44 Alternatives for CX implementation team structures</p> <p>23:07 Tactics for Audience Discover</p> <p>25:20 Design Thinking and Experience Testing</p> <p>30:31 Leveraging AI, CDP, and a successful GTM story</p> <p>34:28 Personalization Tactics and Tips</p> <p>36:04 Diversity and attention span with respect to CX</p>
October 6, 2022
<p>In this episode we talk with Barend about CX practical implementation tips and business delivery models. Barend publishes through his own blog and has interesting articles proposing methods such as Minimum-Lovable-Experiences, ROI, and CX four pillar implementation corners. Listen to this episode for more details and make sure you subscribe for upcoming publications. </p> <p>Here is a link to Barend blog site: https://barendemmerzaal.com/</p>
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The EXPERIENCE SITECORE conversations, is a podcast for executives and practitioners interested in customer experience. We talk about CX strategies, human centered communication challenges, to digital experience implementations and best practices.
In this demanding – unexpected – fast age of information, technology can offer realistic solutions achieving the balance between profitability while still answers to customer needs, building loyalty and genuine fan base.
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