Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.
Experiential Alchemy: A Podcast by Agency EA
Claim This Podcastby Agency EA
5.0(2 reviews)
21 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality60
Social0
YouTube76
Engagement60
Podcast Overview
Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.
Language
🇺🇲
Publishing Since
10/26/2021
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality60
Social0
YouTube76
Engagement60
8
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excellent
Episode Length
18 minutes
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Recent Episodes
May 12, 2026
Adam Walden - GitHub
<p>In this episode of Experiential Alchemy, we explore the "hero’s journey" of event production with Adam Walden, VP of Global Brand and Marketing at GitHub. Adam discusses how his background in acting and agency production helped him transform GitHub Universe into a story-driven, "Coachella-style" festival that prioritizes human connection and world-building over traditional tech conference tropes.</p><p><br></p><p>Meet the Guest</p><p><br></p><p><strong>Adam Walden</strong> is the VP of Global Brand and Marketing at GitHub. With a career spanning from acting in New York to leading production at Gen Art, Adam brings a multifaceted "left-brain/right-brain" approach to experiential marketing. For the past eight years, he has spearheaded GitHub’s event strategy, focusing on how to blend technical depth with theatrical whimsy to engage the global developer community.</p><p><br></p><p>What You’ll Learn</p><ul><li><strong>The Power of World-Building:</strong> Why the "intro" and "outro" of an event are just as critical as the main content for cementing memories.</li><li><strong>The "Boulder" Analogy:</strong> Navigating the transition from a year of meticulous planning to the high-speed, unpredictable reality of a live event.</li><li><strong>Personalization at Scale:</strong> How GitHub uses various session formats—from "Dungeons and Deployments" LARPing to hackable badges—to meet different learning styles.</li><li><strong>The Art of Wayfinding:</strong> Why "timing signage" and physical orientation are the most overlooked but essential elements of large-scale event design.</li><li><strong>Agency-to-Brand Transition:</strong> Lessons learned from moving from the high-volume production world to leading a global brand’s marketing strategy</li></ul><p><br></p><p><br></p><p><strong>Connect with Us</strong></p><ul><li>Website: <a href="https://agencyea.com/" target="_blank" rel="ugc noopener noreferrer">agencyea.com</a></li><li>Instagram: <a href="https://www.instagram.com/agencyea/" target="_blank" rel="ugc noopener noreferrer">@agencyea</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/agencyea/" target="_blank" rel="ugc noopener noreferrer">Agency EA</a></li><li>YouTube: <a href="https://www.youtube.com/user/agencyEA" target="_blank" rel="ugc noopener noreferrer">Agency EA</a></li></ul>
April 14, 2026
Shawn Wagner - Hewlett Packard Enterprise
<p>On this episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove chat with Shawn Wagner, VP of Global Events at Hewlett Packard Enterprise, about the art of massive-scale experiential marketing. Shawn dives into her strategy for injecting new energy into the flagship HPE Discover conference, balancing formulaic planning with creative innovation, and the importance of storytelling as her experiential hill to die on. Plus, she shares her career journey from the Air Force to leading global events, the value of HPE's culture, and crucial advice for aspiring event managers.</p>
February 24, 2026
Sofia Figueroa - Square
<p>In this episode, Sofia Figueroa, Head of Experiential at Square, joins hosts Rick and Lucy and breaks down how she’s turning brand moments into business drivers. From marching bands at trade shows to custom recovery shoes for chefs, Sofia proves that when you find flow in the friction, you find the magic.</p><p><br></p>
21 total episodes available
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Frequently asked questions
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- What is Experiential Alchemy: A Podcast by Agency EA?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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