Experiment Zone Podcast

About Experiment Zone Podcast

Welcome to the Experiment Zone! Join us as we dive deep into the world of customer journeys and user experiences, with a special focus on conversion rate optimization. Every week, we'll be doing website teardowns, store critiques, and live conversion strategy sessions. During these sessions, host AJ Davis will be leading the way and sharing her screen while walking you through the strategies that her guests will use to boost website visitor conversions. Our main aim is to help YOU discover new ways to grow your online business and drive more revenue. So get ready to join us on this exciting journey of exploration and learning!

Publisher

AJ Davis

Category

business · business

Language

en

Explicit

No

First episode

10 Apr 2024

Latest episode

11 Jul 2025

Latest episodes

15 episodes in the feed.

1. 

   11 Jul 2025

   E14: Jon Beebe: Co-Founder of Beebe’s Bargains

   Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Jon & Beebe’s Bargains: Website (https://beebesbargains.com/) Facebook Group Linktree In this episode, AJ sits down with Jon Beebe, co-founder of Beebe’s Bargains, to unpack the incredible journey of turning a personal passion into a thriving, full-time business that’s helping families across the country save time and money. What began as a hobby shared between Jon and his wife while he was still working as a youth pastor has evolved into a powerful affiliate marketing platform—and a testament to what’s possible when mission meets momentum. Jon shares the pivotal moments of walking away from a stable career to pursue entrepreneurship, and the mindset shifts it took to build something sustainable, impactful, and aligned with his family’s values. From brand evolution to digital strategy, Jon and AJ dive into the behind-the-scenes of running Beebe’s Bargains—exploring lessons in resilience, technical growth, and maintaining a user-first approach. They also break down: ➡️ How to navigate the leap from side hustle to full-time business ➡️ The role of faith, family, and mission in their decision-making ➡️ Website optimization strategies for better user engagement ➡️ Real-world examples of responding to feedback and iterating fast ➡️ Why community trust is the backbone of long-term success Whether you're a budding entrepreneur, a mission-minded leader, or just curious about affiliate marketing done right—this episode offers real-world insights, hard-won lessons, and the kind of authenticity that fuels lasting impact. Produced by: Social Chameleon

2. 

   14 May 2025

   E13: Tee Forton-Barnes: Founder of Water Buffalo Club 716

   Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Tee and Water Buffalo Club 716: Website LinkedIn Instagram Facebook YouTube In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716 (https://waterbuffaloclub716.com/). Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world. Produced by: Social Chameleon

3. 

   30 Apr 2025

   E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience

   Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Margaret and MY Advisory: Website LinkedIn In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies. Produced by: Social Chameleon

4. 

   22 Apr 2025

   E11: Leonardo Caracas: Insights on Optimizing & Scaling Your E-Commerce Business

   Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Leo and Jump Ventures: Website (https://www.jumpventures.co/) LinkedIn In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase (https://us.gocase.com/), an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase. Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand. Produced by: Social Chameleon

5. 

   5 Feb 2025

   E10: Kenny Kwiatkowski: President & CEO of Sprinkler Guard by Grasshole

   Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Kenny LinkedIn Facebook (Angus) (https://www.facebook.com/angus.mcgrass) Sprinkler-Guard by Grasshole: LinkedIn Facebook X (https://x.com/AngusMcGrass) YouTube Website (https://www.sprinkler-guard.com) In this episode, AJ welcomes Kenny Kwiatkowski from  Grasshole to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his marketing strategies utilizing social media, Google, YouTube, and LinkedIn to reach potential customers. The episode features a comprehensive live conversion audit of Grasshole’s website with recommendations to improve user experience and drive sales. Ken shares the origin story of Grasshole, how he identified the problems with existing solutions, and the steps he's taking to rebrand the product to 'Sprinkler Guard' for better market clarity. The conversation wraps up with actionable insights on e-commerce optimization and Ken's future plans, inviting potential partners and customers to connect with him for bulk orders and collaborations. Tune in for an insightful discussion on innovative lawn care solutions and effective online business strategies.

6. 

   21 Jan 2025

   E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation

   In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry. The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about the app's accuracy. Also featured is a detailed analysis of GolfTrak's website, exploring user experience improvements, messaging clarity, and conversion strategies. The conversation wraps up with actionable insights for driving conversion rates and scaling the business through targeted marketing and user engagement. Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Igor and GolfTrak: Website (https://golftrak.app/) LinkedIn Produced by: Social Chameleon (https://socialchameleon.us/)

7. 

   1 Nov 2024

   E8: Don Sevcik: The Founder of MathCelebrity on Designing a One-Stop Platform for Online Math Tutoring

   In this episode, AJ sits down with Don Sevcik, the founder of MathCelebrity, a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable strategies to improve conversions from free to paid subscriptions, including simplifying the enrollment process, clear and consistent messaging, and social proof through testimonials and visual aids. Emphasis is placed on early value propositions, seamless user experience, and conveying the distinct advantages of Math Celebrity over competitors. The episode concludes with practical advice such as employing the squint test and maintaining clear communication about subscription benefits and guarantees, aiming to provide a transparent and valuable user experience, ultimately driving higher conversions and user satisfaction. Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Connect with Don & Math Celebrity: Website LinkedIn

8. 

   21 Oct 2024

   E7: John Roman: The Founder of BattlBox on Testing and Implementing Data-Driven Solutions

   In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through Battlvault, and the importance of a members-only community on Facebook. The episode also covers BattlBox’s e-commerce strategies, such as the impact of A/B testing, optimizing landing pages, and utilizing social proof and transparency to enhance user experience and conversion rates. Listeners will gain practical insights into data-driven decision-making, the efficacy of rigorous testing, and continuous adjustments based on live data to foster sustained customer engagement and satisfaction. John wraps up by sharing ways to connect with BattlBox for those interested in further exploring their successful e-commerce journey. Connect with John & BattlBox: Website LinkedIn Instagram TikTok YouTube John’s Blog (https://onlinequeso.com/) Podcast Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone)

9. 

   25 Sept 2024

   E6: Garik Himebaugh: Founder of the Sustainable Fashion Platform Eco-Stylist

   In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist (https://www.eco-stylist.com/), to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase. Quick note: users can sign up for one-time, monthly, or quarterly recommendations, providing flexibility to meet different audience needs. The conversation also touches on the evolution of Eco-Stylist from its inception over six years ago to its current business model, driven by Garik's passion for solving consumer problems and promoting ethical fashion choices. AJ and Garik also delve into the motivations behind the brand and the unique ways it addresses common shopping challenges faced by conscious consumers aged 25 to 34, often residing in urban areas. Furthermore, the episode features a live audit of the Eco-Stylist website, where AJ offers her insights on improving the user experience, highlighting key areas for enhancement such as website navigation, style quiz clarity, and conversion optimization. Concluding the episode, Garik shares valuable feedback on how to make the user journey more intuitive and effective, ensuring that the benefits of the company’s services are clearly communicated to potential customers. Chapters: 00:00 Introducing Garik Himebaugh, Founder of Eco-Stylist 01:39 Garik’s Unique Journey to Eco-Stylist 04:16 Understanding Eco-Stylist’s Target Audience 06:10 Conversion Challenges & Solutions: The Style Quiz 08:48 AJ’s Website Audit and Recommendations 09:04 Capturing Email Without Hurting Conversion Rates 09:45 Using a Style Quiz to Boost Conversion 12:36 Designing for the Mobile Experience 13:14 Creating Clarity for Your Primary Actions 14:17 Addressing Carousel Design for Testimonials 15:14 Breaking Down Clear Subscription Benefits 17:12 Using FAQs to Engage Customers 18:31 Picking Your Primary Button Styling 20:11 Addressing Specific Sizing and Shape 23:01 Narrowing Down Specific Style Preferences 23:58 Setting Clear Expectations for Customers 24:32 Garik’s Three Takeaways from The Audit 25:33 How to Connect with Garik & Eco-Stylist Connect with Garik & Eco-Stylist: Website (https://www.eco-stylist.com/) LinkedIn Instagram Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone)

10. 

    22 Aug 2024

    E5: Jordan Salvit: Serial Entrepreneur and CEO, Paint Plot

    In this episode, AJ speaks with Jordan Salvit, an experienced entrepreneur and the CEO of Paint Plot, a unique paint-by-numbers kit provider aimed at making painting easy for adults. Together, AJ and Jordan delve into the journey of Paint Plot customers who have recently been discovering their website in larger numbers through Google Search. They also explore ways to enhance product detail pages (PDPs) to boost conversion rates. Also, AJ offers tips on carousel design, in addition to breaking down specific strategies for prioritizing product information, emphasizing key details, and avoiding confusion that might decrease conversions. Later in the episode Jordan provides insights into Paint Plot’s target demographic, which is mainly comprised of older individuals who enjoy methodical and therapeutic activities, sharing real-life stories of the benefits. AJ and Jordan also discuss the company’s approach to engaging younger audiences, leveraging customer feedback for product development, and optimizing Paint Plot’s mobile and desktop user experience. Finally, they cover actionable steps and A/B testing methods to improve Paint Plot’s online presence and conversion rates. The conversation concludes with key takeaways for any listeners interested in optimizing their e-commerce footprint, site clarity, and conversion rates. Connect with Jordan and Paint Plot: Paint Plot’s Website (https://paintplot.com/) LinkedIn Email: Jordan@Salvit.com Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Produced By: Social Chameleon (https://socialchameleon.us/)

11. 

    15 Aug 2024

    E4: Bina Colman: Founder of Compassionate Callers & Head of Patron Engagement at Parent Projects

    This week AJ sits down with Bina Colman, founder of Compassionate Callers and now the Head of Patron Engagement at Parent Projects for an insightful chat about the evolving state of elder care services. Bina discusses how her company supports families with elderly loved ones by providing essential services such as medication reminders, meal reminders, and regular check-ins to ensure their well-being. Recently, Compassionate Callers merged with Parent Projects (https://parentprojects.com/), expanding their services to include a more comprehensive platform for elder care. This platform offers individualized projects to help families manage complex elder care situations, emphasizing the importance of conversion rate optimization in making these services more accessible. This episode features a live conversion audit of the Parent Projects website, where AJ and Bina go through the site's copy, layout, and user experience. Key insights from the audit include the importance of clear messaging that highlights the safety and health benefits of their services, stronger call-to-action buttons for better user engagement, and rearranging content to be more user-centric. These tips aim to improve the overall user experience and increase conversion rates while improving user-centric messaging. The discussion also provides valuable, actionable advice for any business looking to optimize its online presence and connect more effectively with potential clients. Connect with Bina & Parent Projects: Website (https://parentprojects.com/) LinkedIn Podcast Email: Bina@parentprojects.com Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone)

12. 

    11 Jul 2024

    E3: Brian Thomas: Co-Founder of Completing The Puzzle

    In this episode, AJ chats with Brian Thomas, co-founder of Completing The Puzzle, a unique puzzle rental and subscription service launched during the COVID-19 pandemic. They discuss the business model of renting puzzles, how it’s similar to Netflix's old DVD service, the challenges and strategies of managing shipping logistics, and the importance of authentic customer engagement. Brian explains how handwritten notes and direct communication with customers have fostered a loyal community, and how they continually strive to make puzzling more enjoyable for everyone, especially in challenging times like the pandemic. He also introduces a new award program to honor customers who have completed 100 puzzles, showcasing the company's commitment to customer appreciation and fun experiences. Brian shares insights on their website's user experience, including techniques for copy testing, split testing headlines, and the strategic use of social proof. He walks through their subscription sign-up flow, highlighting opportunities for improvement and the considerations behind their choices. The discussion touches on the balance between optimizing conversion rates and maintaining credibility with customers. Brian also mentions future rebranding plans and the ongoing challenges of shipping, especially for a small, family-run business. AJ and Brian wrap up the episode by looking at actionable recommendations and the importance of gathering real customer feedback to drive decisions. Tune in to learn more about how Completing the Puzzle is transforming the puzzle industry and enhancing family fun. Connect with Brian: Website LinkedIn Email: Brian@Completingthepuzzle Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone)

13. 

    19 Jun 2024

    E2: Jennifer Stalley: Founder & President of Meemzy Magic

    In this episode of Experiment Zone, host AJ Davis chats with Jennifer Stalley of Meemzy Magic about the company’s many innovative products and unique mission to provide joyful childhood moments one kit at a time. AJ and Jennifer discuss the importance and benefits of sensory play, particularly for neurodivergent children, and the sustainable, eco-friendly nature of Meemzy Magic's sensory-enhancing toys. In addition, Jennifer shares insights on how their products engage multiple senses to enhance learning and reduce stress in children. The conversation also delves into strategies for improving Meemzy Magic’s website, user experience, and accessibility. Tune in to learn more about the magical journey of this very special small business and its dedication to creating meaningful and educational play experiences for children! Connect with Jennifer & Meemzy Magic: Website (https://meemzymagic.com/) Instagram YouTube Facebook Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone)

14. 

    23 Apr 2024

    E1: Jake Hoffman: Co-founder and COO of GolfRoots

    In the first episode of Experiment Zone, host AJ Davis interviews Jake, the co-founder and COO of GolfRoots. They discuss the mission behind GolfRoots to make golf more affordable, accessible, and sustainable by upcycling pre-owned golf clubs and offering them online directly to consumers. Jake shares insights about their wide-reaching target audience, mostly comprising young, male professionals seeking affordable golf equipment options. They tackle common customer confusions regarding product offerings, like the starter and full sets, and discuss operational challenges such as shipping. Jake outlines the company's digital marketing strategies, highlighting their success in growing their social media presence on platforms like TikTok and Instagram. AJ and Jake delve into a conversion audit of the Golf Roots website, offering tangible digital marketing and website design strategies to improve user experience and conversion rates. AJ provides actionable advice on enhancing visibility, navigation, and conveying the brand's story more effectively to potential customers. Connect with GolfRoots: Instagram TikTok Facebook YouTube LinkedIn Website (https://golfroots.com/) Connect with Experiment Zone: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Produced by: Social Chameleon (https://socialchameleon.us/)

15. 

    10 Apr 2024

    Trailer

    Welcome to Experiment Zone with AJ Davis! Each week, we're diving into the world of conversion rate optimization to help you grow your online business. Join us for website tear-downs, store critiques, and live conversion strategy sessions where we'll share exclusive insights to help you drive more revenue! Check us out: Experiment Zone Website (https://experimentzone.com/) Experiment Zone Resources (https://linktr.ee/experimentzone) Produced by: Social Chameleon (https://socialchameleon.us/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

17,424

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.7 / 5

3 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

0

YouTube

72

Engagement

31

Contact Experiment Zone Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.