ExperiMENTAL | Smarter Marketing Starts Here
Claim This Podcastby Sundar Swaminathan
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Podcast Overview
<p>For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.<br /><br />Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.<br /><br />If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.<br /><br />New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.</p>
Language
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Publishing Since
7/3/2025
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Recent Episodes
February 26, 2026
The AI Marketing Playbook top CMOs are using right now | Nuno Leal (EY Studio +)
<p>Nuno Leal is the EY Studio+ CMO Practice Leader where he gets to work with the world's biggest CMOs on implementing their AI vision. </p><p></p><p>In this conversation, we discuss the challenges organizations face in integrating AI into their marketing strategies, the importance of experimentation, and the need for a balance between brand and performance marketing. </p><p></p><p><b>Takeaways</b></p><ul><li>Many companies are struggling to become fully integrated marketing organizations.</li><li>The pressure to adopt AI often leads to scattered efforts without focus.</li><li>A solid data foundation is crucial for effectively utilizing <a target="_blank" rel="noopener noreferrer nofollow" href="http://Gen.AI">Gen.AI</a>.</li><li>Organizations should prioritize one or two high-impact areas for AI implementation.</li><li>Experimentation is key to effective marketing strategies.</li><li>Marketing teams will need to adapt their structures to include more technical skills.</li><li>Creativity will be a significant differentiator in the future of marketing.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Challenges in Marketing Organizations</li><li>08:43 Building Data Foundation for AI</li><li>16:24 Effective AI Implementation</li><li>25:02 Evolution of Marketing Roles</li><li>32:31 CMOs and the Future of Marketing</li></ul><p></p><p></p><p>Listen to the ExperiMENTAL Marketing podcast on Apple, Spotify, and wherever you get your podcasts<br><br>New episodes every Thursday at 6 AM GMT+2.<br><br>Also, check out the experiMENTAL newsletter: <a target="_blank" rel="noopener noreferrer nofollow" href="https://experimental.beehiiv.com/subscribe">https://experimental.beehiiv.com/subscribe</a></p><p></p>
February 19, 2026
How to 30x ad spend by fixing the pipes | Barbara Galiza (dBT, Substack, Fix My Tracking)
<p>Barbara Galiza is the founder of <a target="_blank" rel="noopener noreferrer nofollow" href="http://Fixmytracking.com">Fixmytracking.com</a> where she helps companies fix their tracking and measurement. <br><br>In this conversation, we discuss the evolution of marketing measurement and tracking from 2015 to 2025, emphasizing the importance of adapting to new ad platform capabilities and strategies. <br><br><b>Takeaways</b></p><ul><li>Conversion tracking is crucial for optimizing performance</li><li>Choosing the right conversion event is crucial for success.</li><li>Taxonomy in structure has a bigger unlock than you think</li><li>Passing PII when legally done is a must do</li><li>Less is more when it comes to conversion events.</li></ul><p></p><p><b>In this episode, we cover:</b></p><p>Chapters</p><p>00:00 The Evolution of Ad Campaigns: 2015 vs 2025</p><p>05:57 Understanding Audience Targeting and Segmentation</p><p>10:20 The Importance of Conversion Tracking</p><p>15:17 Attribution Challenges in Modern Advertising</p><p>19:56 Best Practices for Conversion Events</p><p>24:40 Navigating Legalities in Data Passing</p><p>27:45 Conversion Events in Marketing Campaigns</p><p>30:35 Understanding Ad Groups and Creative Strategies</p><p>31:58 The Importance of Incrementality in Measurement</p><p>34:49 Case Study: Taxonomy and Campaign Structure</p><p>38:47 Attribution Challenges and Solutions</p><p>42:26 Building a Strong Foundation for Scaling</p><p>46:28 Launching 'Fix My Tracking' Service</p><p>49:48 Future Trends in Marketing and AI</p><p></p><p>Listen to the ExperiMENTAL Marketing podcast on Apple, Spotify, and wherever you get your podcasts<br><br>New episodes every Thursday at 6 AM GMT+2.<br><br>Also, check out the experiMENTAL newsletter: <a target="_blank" rel="noopener noreferrer nofollow" href="https://experimental.beehiiv.com/subs">https://experimental.beehiiv.com/subs</a><a target="_blank" rel="noopener noreferrer nofollow" class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1dxOVNVdEdGckYxRG5fZWVvV1NVWFFGZzhjd3xBQ3Jtc0tuVEhBZVBjNDZpenFQZFU2VDRNX0hIUEd5cS1hOGE3R3F4UlpmR3hQZklsQTRQdlJ5UUpFTFZPc09OVTZ6QnZVbHQ3R1JZbXhWQ3I4dElZbU9rUDJNcVpmdDc4TjVrWE1WLVN6aEx4OXM1VFYwTU9ZQQ&q=https%3A%2F%2Fexperimental.beehiiv.com%2Fsubscribe&v=ZdGKN2qhxio">...</a></p><p></p><p>And if you need help on your broken tracking, checkout <a target="_blank" rel="noopener noreferrer nofollow" href="http://Fixmytracking.com">Fixmytracking.com</a>.</p><h2></h2><p></p>
January 29, 2026
The engineer turned CMO fixing Marketing Measurement | Pranav Piyush (Reforge, Adobe, Dropbox)
<p>Pranav Piyush is the CEO of <a target="_blank" rel="noopener noreferrer nofollow" href="https://paramark.com/">Paramark </a>, where he's devoting the next 15 years of his life to solving Marketing Measurement. </p><p></p><p>In our conversation, he shares his journey from engineering to marketing at companies like Adobe, Dropbox, and Reforge emphasizing the importance of measurement and experimentation in marketing. </p><p></p><p>He also discusses the challenges faced by CMOs, the need for a culture of experimentation, and the significance of strategy in marketing efforts.</p><p></p><p><b>Takeaways</b></p><ul><li>Marketing measurement is dysfunctional and he saw a glaring gap when he was a Marketing leader</li><li>CMOs face short tenures because of unrealistic expectations from the C-suite but also self inflicted </li><li>A culture of experimentation is crucial for marketing success.</li><li>Failure in experiments is common and should be embraced as a learning opportunity.</li><li>Creative strategy is as important as tactical execution in marketing.</li><li>The future of marketing lies in continuous adaptation and innovation.</li></ul><p></p><p><b>In this episode, we cover:</b></p><p></p><p>00:00 Introduction to Pranav Piyush and Paramark</p><p>01:41 Pranav's Journey into Marketing</p><p>05:29 The Challenges of Marketing Measurement</p><p>08:07 Bridging the Gap: Art and Science in Marketing</p><p>11:44 Understanding CMO Challenges</p><p>16:09 Building a Culture of Experimentation</p><p>21:42 Strategy vs. Execution in Creative Marketing</p><p>25:06 The Importance of Roadmaps in Marketing</p><p>27:16 Innovative Experiences at Dropbox</p><p>29:46 Lessons from Failed Experiments</p><p>33:37 Finding Product-Market Fit</p><p>37:34 Building Relationships with Major Clients</p><p>42:09 Choosing the Right Marketing Vendor</p><p>47:14 Understanding Marketing Metrics<br><br>Listen to the ExperiMENTAL Marketing podcast on Apple, Spotify, and wherever you get your podcasts</p><p></p><p>New episodes every Thursday at 6 AM GMT+2.</p><p></p><p>Also, check out the experiMENTAL newsletter: <a target="_blank" rel="noopener noreferrer nofollow" href="https://experimental.beehiiv.com/subscribe">https://experimental.beehiiv.com/subscribe</a></p><p></p>
17 total episodes available
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- What is ExperiMENTAL | Smarter Marketing Starts Here?
<p>For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.<br /><br />Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.<br /><br />If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.<br /><br />New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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