Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
Experts On The Wire (An SEO Podcast!)
Claim This Podcastby Dan Shure (SEO)
4.9(73 reviews)
140 episodes
Updated Weekly
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Podcast Overview
Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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Publishing Since
3/15/2016
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Recent Episodes
April 16, 2026
The "ALL Method" for AI Search Content Optimization (On page optimization for LLM Visibility)
<p>An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO". </p><p><br></p><p>This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.</p><p><br></p><p>This episode recorded and produced in under one hour! (all in one take! props to the host for that 😬) <a href="https://riverside.sjv.io/dyOMY2" target="_blank" rel="noopener noreferer">with Riverside</a> which has sped up my podcast process ten fold and why I am now able to publish more again.</p><p><br></p><p><a href="https://semrush.sjv.io/danshure" target="_blank" rel="noopener noreferer">Semrush</a> study on ChatGPT Traffic and usage: <a href="https://www.semrush.com/blog/chatgpt-search-insights/" target="_blank" rel="noopener noreferer">https://www.semrush.com/blog/chatgpt-search-insights/</a></p><p><br></p><p>Myriam Jessier's <a href="https://www.linkedin.com/feed/update/urn:li:activity:7448266575897489408/?originTrackingId=DHv0M1llcWxNG2vgau7hkA%3D%3D" target="_blank" rel="noopener noreferer">LinkedIn Post about user behavior changes in LLMs vs Search Engines</a></p><p><br></p><p>Reach me at dan at <a href="https://www.evolvingseo.com/" target="_blank" rel="noopener noreferer">evolvingseo.com</a> for SEO, AI Search or YouTube Visibility Consulting</p><p><br></p><p>Chapters (<a href="https://contentaced.com/?via=danshure" target="_blank" rel="noopener noreferer">auto generated by Riverside</a>):</p><p><br></p><p>00:00 Introduction to AI and SEO Optimization</p><p>03:04 Understanding Human Behavior in AI Search</p><p>05:54 The ALL Method for AI Search Optimization</p><p>11:56 Layering Key Elements into Content</p><p>17:52 Practical Applications and Final Thoughts</p><p><br></p><p>This description area contains affiliate links which may offer discounts to you and/or are free to you to use and provide me with a small commission which helps support Experts on the Wire.</p><p><br></p>
March 30, 2026
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
<p>Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)</p><p><br></p><p>Jenny is a Principal Advisor & Senior SEO at <a href="https://www.newmediaadvisors.com/" target="_blank" rel="ugc noopener noreferrer">New Media Advisors</a>, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. </p><p><br></p><p>She is author of the new book, AI-Powered Content Marketing - <a href="https://docs.google.com/forms/d/e/1FAIpQLSebtnYAWWTfahRanJkBfYwSeMyJKfsy3MXd-QnqsRHI9Qn4_Q/viewform?usp=sharing&ouid=114424038516224651357" target="_blank" rel="ugc noopener noreferrer">get a 35% off discount here</a>!.... International listeners can get <a href="https://amzn.to/4daG2Pk" target="_blank" rel="ugc noopener noreferrer">the book here</a>.</p><p><br></p><p>The SEOchat reboot on LinkedIn Can be found here! <a href="https://www.linkedin.com/groups/17836011/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/groups/17836011/</a></p><p><br></p><p>Jenny on LinkedIn: <a href="https://www.linkedin.com/in/jennyhalasz/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/jennyhalasz/</a></p><p><br></p><p>Work with me on SEO, AI Search, YouTube and Organic Visibility: <a href="https://www.evolvingseo.com/" target="_blank" rel="ugc noopener noreferrer">https://www.evolvingseo.com/</a></p><p><br></p><p><a href="https://www.phocuswire.com/opinion/technology/why-google-will-win-agentic-e-commerce-travel" target="_blank" rel="noopener noreferer">"Why Google Will Win The Agentic eCommerce Race"</a> article mentioned</p><p><br></p><p>Chapters (auto-generated <a href="https://riverside.sjv.io/dyOMY2" target="_blank" rel="ugc noopener noreferrer">with Riverside</a>)</p><p><br></p><p>00:00 Consulting Landscape and Personal Struggles</p><p>02:13 New Media Advisors: A Consultative Approach</p><p>05:16 The Agency vs. Consultant Dilemma</p><p>07:55 Navigating Client Acquisition Challenges</p><p>11:00 E-commerce Marketing Strategies</p><p>13:58 Understanding Entity Relationships in SEO</p><p>17:06 Budget Allocation for E-commerce and B2C Marketing</p><p>19:57 The Future of AI in Marketing</p><p>22:48 The Evolution of AI and Search Engines</p><p>26:09 The Role of Content Marketing in the AI Era</p><p>30:51 Understanding Zero Click Searches</p><p>34:09 Measuring SEO Success Beyond Clicks</p><p>38:58 Demystifying AI in Marketing</p><p>43:53 Debunking SEO Myths</p><p>45:21 The Risks of Using LLMS.txt</p><p>47:38 Content Optimization for AI and LLMs</p><p>50:22 Understanding Trustworthiness in AI</p><p>51:29 Holistic Topic Clustering in SEO</p><p>53:12 Integrating SEO with LLM Strategies</p><p>56:48 Client Relationships and Agency Dynamics</p><p>01:00:32 Navigating Industry Changes and AI Impact</p><p>01:03:17 The Commoditization of SEO and Its Challenges</p><p><br></p>
March 23, 2026
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
<p>Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.</p><p><br></p><p>Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.</p><p><br></p><p>LOTS covered in this episode!</p><p><br></p><p>Nils Bio (via Claude)</p><p><br></p><p><a href="https://www.nils-reimers.de/" target="_blank" rel="ugc noopener noreferrer">Nils Reimers</a> is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information. </p><p>He currently works at Cohere, where he focuses on building large language models for enterprise use cases, including custom multilingual models for global companies like Fujitsu and LG.</p><p><br></p><p>Work with me on SEO, AI Search, YouTube and Organic Visibility: <a href="https://www.evolvingseo.com/">https://www.evolvingseo.com/</a></p><p><br></p><p>Covered this episode! Chapters auto generated <a href="https://riverside.sjv.io/dyOMY2" target="_blank" rel="ugc noopener noreferrer">by Riverside</a>:</p><p><br></p><p>00:00 The State of SEO in the Age of LLMs</p><p>12:08 Understanding BERT and Sentence BERT</p><p>21:41 SEO Strategies for the Future</p><p>28:42 Cohere and Multilingual Embeddings</p><p>34:14 Re-Rank Models and Their Impact</p><p>35:31 Balancing Speed and Quality in SEO</p><p>36:01 Optimizing Content for LLMs</p><p>39:32 Engagement vs. Directness in Content</p><p>40:30 The Evolution of SEO Practices</p><p>43:32 The Challenge of AI-Generated Content</p><p>46:51 The Role of Schema and Structured Data</p><p>48:37 Understanding LLMs.txt and Its Relevance</p><p>50:14 The Problem of Training Data Quality</p><p>52:40 The Potential of Video and Audio Sources</p><p>55:17 Strategic Shifts for Businesses in the AI Era</p><p>01:00:03 The Future of Jobs in an AI-Driven World</p><p>01:05:36 AI Tools and Their Impact on Work</p><p><br></p>
140 total episodes available
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