The Explicit Content Podcast is taking a bit of a break, but host Joe Cox isn't going anywhere. Catch the first few episodes of the Pop-Marketing Podcast as we transition it over to its new home wherever you listen to podcasts.
Creative Capital & Startup Pop w/ Brentos Fernandez
This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen.
Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture.
From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building.
Brentos talks about how a design & art kid found his way from advertising to the world of venture capital.
We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing.
We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients.
Links:
Find out more about LISTEN:
https://www.listen.co/team/ (https://www.listen.co/team/)
The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq (https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq)
Connect on LinkedIn:
https://www.linkedin.com/in/brentosfernandez (https://www.linkedin.com/in/brentosfernandez)
https://www.linkedin.com/company/listenventures/ (https://www.linkedin.com/company/listenventures/)
Follow the "Pop-Marketer" Joe Cox on Social Media
Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox (https://www.linkedin.com/in/jocox)
https://www.pop-marketer.com/ (https://www.pop-marketer.com/)
Signup to join the Pop-Marketing community:
https://mailchi.mp/4275ff333e91/popmarketing (https://mailchi.mp/4275ff333e91/popmarketing)
7 Dec 2020
Delivering Disney w/ Scott Jones
Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants.
Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic.
We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent.
LINKS:
Follow Scott Jones: @ruckusjones
Connect on LinkedIn:
https://www.linkedin.com/in/scott-jones-641a2525 (https://www.linkedin.com/in/scott-jones-641a2525)
Follow the "Pop-Marketer" Joe Cox on Social Media
Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox (https://www.linkedin.com/in/jocox)
Medium: @joenormal
https://www.pop-marketer.com/ (https://www.pop-marketer.com/)
17 Nov 2020
The Science of Play & Muppets w/ Anna Jordan Douglass PhD
Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids.
A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she’s working with every big name in children’s entertainment & education to bring kids directly into the creation process w/ a co-design method she’s adapted all around the ideas of interest-driven learning & purposeful production.
Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be.
If you’re a youth marketer, a creator of content for kids, or if you’re a parent, I think this one is a must-listen.
Find out more about Anna & the Makefully team:
https://makefullystudios.com/ (https://makefullystudios.com/)
https://www.linkedin.com/in/annajordandouglass/ (https://www.linkedin.com/in/annajordandouglass/)
Follow the "Pop-Marketer" Joe Cox on Social Media
Twitter: @joenormal
Instagram: @joecox
Instagram "The Pop-Marketer": @popmarketer
LinkedIn: https://www.linkedin.com/in/jocox (https://www.linkedin.com/in/jocox)
Medium: @joenormal
https://www.pop-marketer.com/ (https://www.pop-marketer.com/)
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