About Explore New Full Audiobooks in Business & Economics, Marketing & Advertising
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[Spanish] - El Árbol Rojo del Mercadeo en Red by Mario Rodríguez Padrés
Please visit https://thebookvoice.com/podcasts/1/audiobook/537851 (https://thebookvoice.com/podcasts/1/audiobook/537851) to listen full audiobooks.
Title: [Spanish] - El Árbol Rojo del Mercadeo en Red
Author: Mario Rodríguez Padrés
Narrator: Pedro Rodríguez, Mario Rodríguez Padrés
Format: Unabridged Audiobook
Length: 11 hours 31 minutes
Release date: October 25, 2023
Genres: Marketing & Advertising
Publisher's Summary:
En este audiolibro, encontrarás con un lenguaje sencillo y claro, sin tecnicismos, las respuestas a aquellas interrogantes sobre el emprendimiento en las redes de mercadeo. De igual forma, conocerás, entenderás y podrás poner en práctica aquellas estrategias y actividades que al ser aplicadas de forma consistente optimizarán tus resultados. Todo esto sin perder mucho tiempo. Por otra parte, conocerás y distinguirás lo que dejan de hacer quienes abandonan este tipo de negocios y descubrirás qué hacen los que se quedan y prosperan. Espero que este audiolibro sea una guía, una puerta al apasionante y lucrativo mundo del Mercadeo en Red.
25 Oct 2022
Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets by Tessa G Misiaszek, Matt Johnson
Please visit https://thebookvoice.com/podcasts/1/audiobook/550465 (https://thebookvoice.com/podcasts/1/audiobook/550465) to listen full audiobooks.
Title: Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets
Series: Part of Economist Books
Author: Tessa G Misiaszek, Matt Johnson
Narrator: Stephanie Cannon
Format: Unabridged Audiobook
Length: 6 hours 9 minutes
Release date: October 25, 2022
Genres: Marketing & Advertising
Publisher's Summary:
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
20 Sept 2022
Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace by Marta L. Tellado
Please visit https://thebookvoice.com/podcasts/1/audiobook/502028 (https://thebookvoice.com/podcasts/1/audiobook/502028) to listen full audiobooks.
Title: Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
Author: Marta L. Tellado
Narrator: Molly Parker Myers
Format: Unabridged Audiobook
Length: 9 hours 13 minutes
Release date: September 20, 2022
Genres: Marketing & Advertising
Publisher's Summary:
In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.
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