Hosted by marketing expert Pam Mashburn, the exploreHVAC & Home Services Podcast delivers proven strategies to help HVAC and home service businesses grow. With over a decade of experience as founder of exploreMedia, Pam brings actionable tips on branding, SEO, paid ads, content creation, and more. Each episode is packed with insights designed to help you attract leads, convert customers, and boost revenue. If you’re ready to take your business to the next level, tune in and learn from the best!
Building a Better HVAC Business: Growth, Leadership & Strategy
What does it really take to build an HVAC business that can grow without the owner doing everything?
In this episode of Explore HVAC & Home Services, Pam Mashburn sits down with Ethan Duncan, owner of Mallard Air in Spanish Fort, Alabama, to talk about the lessons, risks, and strategies that have shaped his journey from starting in the trade at $10 an hour to building and leading multiple HVAC businesses.
Ethan shares how he built Mallard Air from the ground up, why he invested heavily in branding and customer experience early on, and what he learned after acquiring a 40+ year-old HVAC company. He also opens up about hiring, training, building a strong team culture, setting goals with employees, and learning when to stop doing the work yourself and start empowering your people.
From choosing the right technology and financing options to developing future technicians and leaders, this conversation is packed with real-world lessons for HVAC and home service business owners.
If you're trying to grow your business, build a stronger team, or transition from working in the business to leading it, this episode is for you.
24 Jun 2026
The Top 10 Marketing Questions HVAC Owners Ask (And the Honest Answers)
Ever feel like your marketing budget is slipping into a black box? You aren't alone. Industry data shows that a staggering 50% of businesses are considering changing their marketing agency due to a lack of results, transparency, and communication.
In this episode of exploreHVAC & Home Services Podcast, host Pam Mashburn is joined by Christina Bennett, Sales and Strategy expert at exploreHVAC, to tackle the exact questions keeping HVAC contractors up at night. Pulling directly from over 30 hours of real sales transcripts, Pam and Christina address the top 10 friction points home service owners face, including: why your business might be invisible on Google, the reality of SEO timelines, the truth about pay-to-play social media, and how competitors are legally "stealing" your leads by bidding on your brand name. Whether you are stuck at a revenue plateau or wondering if your current website is built to survive the new wave of AI search, this episode delivers a transparent, insider look at what it actually takes to build authority and dominate a 5-mile radius.
Turn your marketing from an unpredictable expense into a high-yielding investment—tune in now to discover how to hold your agency accountable and scale your business.
Learn more about exploreHVAC here: https://explorehvac.com/ (https://explorehvac.com/)
Test the new AI Visibility Tracker here: https://explorehvac.com/ai-visibility-tool/ (https://explorehvac.com/ai-visibility-tool/)
10 Jun 2026
Running a Tight Ship: How Military Systems Scaled Comfort Solutions HVAC
Discover the superpower of structured systems and unapologetic culture in the trades.
On this episode of exploreHVAC & Home Services, host Pam Mashburn sits down with Mike Kopp, co-owner of Comfort Solutions HVAC in Easton, Pennsylvania. Mike shares his journey from working on massive chillers on a Navy aircraft carrier to launching his own residential shop in the middle of the 2007 economic crash.
Mike pulls back the curtain on how he scaled to an 18-person, multi-truck operation by treating his business like a "tight ship." He breaks down why private equity buyouts in his market are driving frustrated customers straight to his door, how his team aggressively recruits and molds top talent directly from local trade schools, and the raw, unvarnished truth about leadership—including the hardest personnel decisions he’s ever had to make.
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