Join us as we go behind the scenes on what it really takes to bring a new product to market. Too often people focus on the success stories. Our aim is to flip the script. We try to unpack what product teams actually go through when trying to bring new products to market. Brought to you by Headway.io
Every day, we're trying to build products that customers love. And we know just how messy and difficult product work can be. We don't have it all figured out. And we're okay with that. Join us on our journey as we explore the world, of creating new products.
Hosted by:
Ryan Hatch, Head of Product Strategy and Innovation at Headway
Rob Kaminski, Product Strategist at Headway
SaaS Metrics Are Lying To You (ft. Corey Haines of Swipefiles & SavvyCal)
Which SaaS Metrics really matter? What are good Startup Metrics or Startup KPIs? Corey Haines, Founder of Swipefiles and Marketing Lead at SavvyCal shares his hot takes on SaaS metrics that don't really matter and what to focus on instead.
SaaS metrics and KPIs give you a pulse on what's working, not working, and what you should do next.
But what if one of those KPIs gets off track, but your SaaS startup is growing really fast? Do you try to fix it?
Corey shares his experiences and hot takes from working at Baremetrics and consulting other startups with their SaaS growth metrics. Get a deeper understanding of your SaaS growth in 2022.
23 Dec 2021
Don't Trust Your Product Survey (ft. Rob Kaminski & Ryan Hatch of Headway)
Learn why new product survey questions can lead you in the wrong direction for your product, and what you should be doing instead for better customer research methods.
Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team discuss the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading.
30 Nov 2021
Revenue or Funding First: Which is Best for Your Startup? (ft. Rob Kaminski & Ryan Hatch of Headway)
This month on Exploring Product, Ryan and Robert discuss the balance between cash in the bank and money needed to validate and grow your business - the ultimate chicken-and-egg problem for founders.
Raising money and finding first customers will look different for every startup. Investors want to know if you're making money, but maybe your product can't be created without investment.
Learn mindsets and approaches to raising money and getting first revenue.
1 Nov 2021
Why Startups Fail: A Look Into Product-Market Fit (ft. Craig Zingerline of Growth University)
Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.
Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.
30 Sept 2021
Product-Led Onboarding: Critical Steps to Turn Users into Lifelong Customers (ft. Ramli John of Product Led)
Ramli John, author of Product-Led Onboarding joins Ryan and Robert on Exploring Product this month. They'll discuss key insights from his new book, as well as break down what most SaaS companies get wrong and tips to set up product onboarding for success.
Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.
15 Sept 2021
Finding Value Props with Simulated Shopping (ft. Alan Klement)
Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. In this episode, Ryan and Robert chat with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.
28 Jul 2021
When to Stop and Think: Decision Making Using Pivot Triggers (ft. Tom Kerwin)
After many years of trying (and failing) to push companies and teams into outcomes-first thinking, Tom Kerwin introduced his new Pivot Triggers model. Listen as Tom unpacks how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.
Show Notes
Continue the conversation on Twitter -
@ExploringPrdct
@rdkhatch
@candidrobert
@tom_d_kerwin
8 Jul 2021
Continuous Discovery Habits for Product Teams (ft. Teresa Torres)
This episode is full of practical advice for product teams. Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.
17 Jun 2021
Wizard of Oz Prototype to Launch (ft. Kris Eul of Kinetic)
In a world flooded with other professional networking platforms like LinkedIn, how can a startup compete to solve problems like finding meaningful connections better than the competition? In this episode, Ryan and Robert talk with Kris Eul, Co-Founder of Kinetic. Learn how Kris went from a Wizard of Oz prototype to launch and his journey as a founder.
Kinetic is a new professional networking platform prioritizing valuable conversations to build meaningful relationships. Kinetic helps their members accelerate progress by connecting them with experienced professionals that are genuinely interested in having a conversation.
27 May 2021
Startup Ideas that Attract VC Funding (ft. John Zeratsky, Author & Investor)
Learn what founders need to do first in order to attract venture capital, signals that John looks for when looking to invest in startup ideas, and more. Ryan and Robert chat with John Zeratsky, Author of Sprint Book & Make Time. John is a designer, investor, and author on a mission to help people make time for work that matters.
Learn what founders need to do first in order to attract venture capital, signals that John looks for when looking to invest in startup ideas, and more. John also discusses his approach to design sprints, early-phase discovery, market planning, and tips for product validation.
Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY.
Most recently in 2020, John began to invest in startups as an angel and advisor.
3 May 2021
Building an Innovation Culture and Measuring Innovation Success (ft. Shashank Varma of Kohler)
How do you build an Innovation Culture and what does that process look like? What about measuring innovation success? Ryan and Robert chat with Shashank Varma, an Innovation and Startup Consultant that helped launch the Innovation Accelerator at Kohler.
Learn about Shashank's background and how he got started in the business, his innovative work at Kohler, as well as his expertise in coaching startups, making innovation repeatable, and more!
3 May 2021
Better Meetings and Improving the Remote Innovation Process (ft. Douglas Ferguson of Voltage Control)
Learn how to make virtual meetings better and improve your innovation process with Douglas Ferguson of Voltage Control and Author of Beyond the Prototype and Magical Meetings. How do you create better meetings? How has remote work impacted the innovation process?
Join Ryan Hatch and Robert Kaminski of the Headway Product Strategy team for a conversation with Douglas Ferguson, President of Voltage Control and Author of Beyond the Prototype and Magical Meetings.
Douglas shares his work at Voltage Control, a facilitation agency that helps companies transform meeting and innovation culture through a multitude of coaching and workshop services. Douglas is the founder of Voltage Control and has more than 20 years of experience as an entrepreneur and technologist.
3 May 2021
Learning Loop - A Framework for Innovating New Products
Get your team unstuck when you're trying to validate new product innovation ideas with an introduction to the learning loop mental model. Ryan and Robert give an introduction to the Learning Loop, one of the mental models used for validating product innovation ideas for businesses. Learn how you can use a learning loop to see the big picture and make better decisions when innovating new products.
Join Ryan Hatch, Head of Product Strategy, and Robert Kaminski, Product Strategist as they discuss their approach to validating product innovation ideas for businesses.
You'll also hear their perspective on where product and venture teams get stuck in the details of the innovation process and how they zoom back out to get more actionable insights.
19 Apr 2021
Welcome to Exploring Product
Welcome to Exploring Product. Join us as we go behind the scenes on what it really takes to bring a new product to market. Too often people focus on the success stories. Our aim is to flip the script. We try to unpack what product teams actually go through when trying to bring new products to market.
Every day, we're trying to build products that customers love. And we know just how messy and difficult product work can be. We don't have it all figured out. And we're okay with that. Join us on our journey as we explore the world, of creating new products.
Hosted by:
Ryan Hatch - Head of Product Strategy and Innovation at Headway
@rdkhatch on Twitter
Rob Kaminski - Product Strategist at Headway
@candidrobert on Twitter
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