by Exponea
Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/
Language
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Publishing Since
12/11/2018
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June 12, 2020
<p><strong>Episode's Topic:</strong> Email Marketing</p> <p><strong>Episode's Description:</strong> The complete guide to email deliverability. Learn how to get your emails to your customers inbox.</p> <p><strong>Original Article:</strong> <a href="https://exponea.com/blog/email-deliverability/">https://exponea.com/blog/email-deliverability/</a></p>
November 4, 2019
<p><strong>Episode's Topic:</strong> Customer Data Management</p> <p><strong>Episode's Description:</strong> Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.</p> <p><strong>Find the Answer to These Questions:</strong></p> <ul> <li>What Exactly Is a Customer Data Platform?</li> <li>What Is the History of Customer Data Platforms?</li> <li>Why is Customer Data Important?</li> <li>What Kind of Customer Data Does a CDP Work With?</li> <li>What Makes a Customer Data Platform Different from DMP and CRM?</li> <li>Customer Data Platform Types and Usage: Deep Dive</li> <li>What is a Customer Data & Experience Platform? (CDXP)</li> <li>Difference Between Enterprise-Grade CDP and Small Business CDPs</li> <li>How to Use a Customer Data Platform? (Key Use Cases)</li> <li>How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?</li> <li>How Long Does It Take to Implement a Customer Data Platform?</li> <li>How to Choose the Right CDP for Your Company?</li> </ul> <p>Original Article: <a href="https://exponea.com/blog/customer-data-platform/">https://exponea.com/blog/customer-data-platform/</a></p>
July 31, 2019
<p><strong>Episode's Topic:</strong> Customer Data Management</p> <p><strong>Episode's Description:</strong> E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.</p> <p><strong>Table of Contents:</strong></p> <ul> <li>What is Customer-Centric Marketing?</li> <li>Why is Customer-Centricity Important?</li> <li>Strategies For Creating a Customer-Centric Company</li> <li>Developing an Organizational Customer-Centric Mentality</li> </ul> <p><strong>Original Article:</strong> <a href="https://exponea.com/blog/customer-centric-marketing/">https://exponea.com/blog/customer-centric-marketing/</a></p> <p><strong>The Customer Data Guide to Sustainable Growth (E-Book):</strong> <a href="https://exponea.com/e-books/customer-data-guide/">https://exponea.com/e-books/customer-data-guide/</a></p>
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Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.
Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase.
Web: https://exponea.com/ Blog: https://exponea.com/blog/
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