A podcast that shares and discusses Expozive articles, topics of discussion, and commentary in the world of Marketing, Content Marketing, Marcom, Event Management, Social Media Marketing, and the wider business world from a leading Marketing Agency perspective, especially from the CEO Nicc Lewis.
If you want to know the character of a company, just look at the CEO’s background - it will tell you everything you need to know
13 Apr 2026
Marketing Funnels are Obsolete!
Customer journeys are not linear; therefore, traditional funnels are outdated and obsolete - listen to find out more
2 Feb 2026
ABM & Intent Data - the 2026 Power Couple
ABM (Account-Based Marketing) and intent-driven data, are rewriting the rules of Marketing. Retention is becoming the new acquisition - listen to find out more
20 Nov 2025
Quantify Attention & Frequency With this Formula
Learn the formula for understanding the economics of attention - how much exposure do you really need per channel and generation
27 Sept 2025
Use AI to stand out from the crowd! Seriously??
Stand out from the crowd with AI. Yes, that same technology everyone warns will turn your brand into a soulless factory. Because used correctly, AI won’t strip away your individuality. It will amplify it.
15 Sept 2025
SEO vs AI Search? Wrong question!
Everyone’s asking: is SEO dead? In this episode, we break down why asking ‘SEO vs. AI Search’ is the wrong debate entirely. We peel back the layers on GEO/AEO/LLMEO, show how traditional SEO foundations still matter, and explore what it takes to thrive in a world where content must be not only found — but cited — by AI.
5 May 2025
Vibe Marketing the Podcast (version B)
2nd AI-generated version of the Vibe Marketing podcast
23 Apr 2025
Vibe Marketing & the content revolution (version a)
Following the blog post on expozive, I used AI to generate 2 versions of a podcast. This is version A
12 Apr 2025
Is Marketing a Poker Game?
Marketing a poker have more in common than you might think - each requires strategy, observation, psychology, agility, and creativity.
26 Feb 2025
Event Marketing: Your booth is just the tip of the iceberg
Nicc Lewis argues that a successful event presence extends far beyond just a visually appealing booth. The key elements for success are a clear vision, meticulous planning, and a defined purpose. The author stresses that investing in event attendance should be matched by an equivalent investment in strategic planning and execution. This approach ensures that the team enjoys a more rewarding experience and that the financial investment yields tangible results.
14 Feb 2025
Measuring Content Marketing ROI
Can you measure ROI from Content Marketing? The answer is not only yes, but that it is a must!
3 Feb 2025
The 3-Second Rule and Maximizing Digital Ad Impact
Ever heard of the 3-second rule, like when food drops on the floor? This is a different 3-second rule for Marketing - and refers to an article published on the Expozive blog
Here 2 commentators discuss the article and the key takeaways on how much time you really have to grab your audiences' attention and what to do about it.
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