Generating your own traffic when selling on Amazon in the USA, UK or other Amazon Marketplaces is a critical competitive edge that you’ll learn to understand and master through this Podcast
External Traffic For Amazon Sellers
Claim This Podcastby Ashley Pearce, Future State Media
3.7(3 reviews)
6 episodes
Updated Daily
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Podcast Overview
Generating your own traffic when selling on Amazon in the USA, UK or other Amazon Marketplaces is a critical competitive edge that you’ll learn to understand and master through this Podcast
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Publishing Since
1/12/2020
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Recent Episodes
June 20, 2023
Organic Search Traffic For Amazon, What Is It, How Does It Work & How Much Does It Cost?
In today's episode I give you the strategic overview of using Organic Search Traffic (Google Traffic) to drive sales of your own product. We get into the cost of organic traffic, as well as define the approach you need to take with keywords and content publishing to ensure your site is bubbling with SEO from the moment you publish a post. I also bust a couple of myths about the standard "ecommerce" approach to ranking "product pages" for keywords and realign our focus on producing content for the purchase journey and for the wider market. It's our longest episode yet at just over 25 minutes!<br /> So step away from the Amazon FBA Business for a second and get some strategic thinking on the go.
January 28, 2020
The Real Cost Of Paid Ads For Amazon Sellers
<br /> Today I'll be talking about the cost of paid advertising for eCommerce businesses and how they might translate for Amazon only eCommerce businesses.<br /> <br /> <br /> <br /> Quite often when trying to establish a strategy the most difficult thing can be estimating performance especially in terms of cost<br /> <br /> <br /> <br /> So it’s really useful when somebody like Andrew Youderian from e-commerce fuel publishes his yearly report of data collected from hundreds of of high performance e-commerce entrepreneurs and businesses - <a href="https://www.ecommercefuel.com/2019-state-of-the-merchant-report/" target="_blank" rel="noopener noreferrer">The State Of The Merchant Report 2019</a><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Return On Ad Spend RoAS Statistics From The Report<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Looking at Return on Ad Spend - which is Ad spend divided by revenue (not profit).So if you paid $50 in advertising and generated $100 in revenue, that would be a 2 x return on ad spend as you generated 2 times as much revenue as you spent on Ads. (this doesn’t account for profit in any way)<br /> <br /> <br /> <br /> So Facebook was surveyed at an average of 3.4 x RoASAnd a median of 3.0x RoAS - so there were some outliers in that data that skewed the average towards a higher RoAS - the median is a better demonstration of performance of the data set<br /> <br /> <br /> <br /> Google came in at an average of 5.1 X RoAS - now we’re talkingBut again, there must have been some serious high performing outliers in the surveyed companies as the median was at 4.0 x RoAS still better than Facebook<br /> <br /> <br /> <br /> Then finally on to Amazon Ads at 4.6X RoAS averageAnd a 4.0 x median RoAS - once again, showing the presence of some high performing outliers skewing the average upwards.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Facebook and Google Ads Return On Ad Spend<br /> <br /> <br /> <br /> So let’s talk about the Facebook Ads and Google Ads numbers for a secondThese return on ad spend numbers are based primarily on e-commerce businesses with the three pillars of profitability being used - they have their own stores that their driving cold traffic to, retargeting warm traffic and then up-selling hot traffic in the loyalty pillar<br /> <br /> <br /> <br /> So those numbers take into account high profitability campaigns and retargeting campaigns and low profitability if not loss making awareness and acquisition campaigns<br /> <br /> <br /> <br /> If you've already listened to the <a href="https://www.futurestatemedia.com/ezra-firestones-3-pillars-of-profitability-for-amazon-sellers/">Ezra Firestone three pillars of profitability for Amazon sellers episode</a> you'll know that as an Amazon Seller you don't have access to the higher profitability pillars in the same way as e-commerce store owners and as a result can't achieve the same levels of return on ad spend.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Where do Google and Facebook Ads actually appear?<br /> <br /> <br /> <br /> If you’ve not done a tremendous amount of work with Facebook Advertising or Google Advertising, I might be doing you a disservice here in not going into more detail about the types of Ads I’m talking about.When I say Facebook, I of course also mean Instagram - as Instagram Advertising is controlled under the Facebook platform.But more than that, this will include Facebook messenger ads, in Facebook and Instagram stories, in mid-stream of videos, Facebook search, Ads on the Facebook Audience network - that’s right, you’ll get little display Ads when you’re on certain apps and websites that monetise their traffic with Facebook display ads - you’re seeing Facebook Ads when you’re not even on Facebook.<br /> <br /> <br /> <br /> It’s less surprising to know it’s the same for Google.
January 16, 2020
3 Myths About Google Traffic For Amazon Sellers
<br /> In this podcast I'll be talking about 3 of the biggest myths about the Google Search Engine specifically in Amazon Sellers<br /> <br /> <br /> <br /> So let’s see if you’ve been sucked in by any of these…<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 1. Google Traffic isn’t purchase intent traffic and therefore isn’t worth it<br /> <br /> <br /> <br /> Tell that to the website owners making millions of dollars per year just directing traffic to Amazon - earning from their affiliate programmes.<br /> <br /> <br /> <br /> Every single day there a millions of clicks on Amazon affiliate links driving traffic to Amazon Listings. So if you're wondering <a href="https://www.futurestatemedia.com/how-to-drive-traffic-to-your-amazon-product/">how to drive traffic to your amazon product</a>, this is worth a really good look.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 2. Google Traffic takes far too long to get<br /> <br /> <br /> <br /> Meaning you’re better off focusing on the short term<br /> <br /> <br /> <br /> To launch a product on Amazon without a seller account takes ages too!<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 3. Google’s just an algorithm like Amazon A9 and is susceptible to the same level of gaming<br /> <br /> <br /> <br /> Google had some of the most revolutionary changes in it’s algorithm in Penguin (April 2012) and Panda (Feb 2011)<br /> <br /> <br /> <br /> Then there was Google Medic Summer 2018 (less revolution, more evolution)<br /> <br /> <br /> <br /> More data for Google to play with that doesn’t automatically generate a self fulfilling prophecy<br /> <br /> <br /> <br /> If Amazon changes the rank of an item, that will change the very metrics by which it’s achieved that rank - hence it’s a flywheel mechanism. So Amazon is very sales velocity focused - yes they might take a look at things over a longer and shorter term, compare windows of time etc.<br /> <br /> <br /> <br /> People talking about honeymoon period, but it’s not a more diverse array of data - it’s just more of the same.<br /> <br /> <br /> <br /> Google is also that bit more mature as an algorithm - yes the businesses have followed a similar timeline, but Google’s algorithm focus has meant it’s that bit more mature.<br /> <br /> <br /> <br /> The guys at <a href="https://amazonseoconsultant.com/amazon-seo/" target="_blank" rel="noopener noreferrer">Amazonseoconsultant.com</a> agree with me, having experts on both the Google and Amazon A9 Algo, they référence how the A9 Algorithm is;<br /> <br /> <br /> <br /> <br /> "like Google's younger (stupider) brother"<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> So why do these myths about Google even exist?<br /> <br /> <br /> <br /> Particularly within the Amazon Seller space!<br /> <br /> <br /> <br /> Scared of the unknown - of having to now “hack google” in the same way you “hack Amazon”Time strapped and trying to justify NOT doing something<br /> <br /> <br /> <br /> I personally know that External Traffic, including Google will be a huge differentiator for us going forward - differentiating ourselves from the Amazon only sellers and from the eCommerce Store owners who are addicted, but also scared to death of their <a href="https://www.futurestatemedia.com/the-real-cost-of-paid-advertising-for-amazon-sellers/">Paid Advertising traffic that comes at a more and more unsustainable cost.</a><br /> <br /> <br /> <br /> And you know the tide is changing, when the industries very own Ryan Daniel Moran says<br /> <br /> <br /> <br /> <br /> “The ones who win are the ones who are doing Search Engine Optimization and sending the traffic to Amazon and closing the deal on Amazon.”<br /> <br /> <br /> <br /> <br /> This was in an interview with Nathan over at the Outsourcing and scaling podcast from <a href="https://freeeup.
6 total episodes available
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- What is External Traffic For Amazon Sellers?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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