About EXTRAORDINARY Presented by Alchemy Co-Working
This podcast exists to encourage and equip you to make your ordinary vision an EXTRAordinary reality. On the EXTRAordinary podcast we connect with businesses and entrepreneurs who have made their ordinary vision, an EXTRAordinary reality!
Alchemy is the process of taking the ordinary and turning it into something EXTRAordinary. That’s exactly what our Host, Keanu Trujillo, did when he founded and built Alchemy Co-Working. Alchemy is a new way to connect and build your business beyond simply sharing space.
In this episode, Keanu Trujillo and Chris Elmore tackle one of the biggest hidden obstacles in sales: the curse of knowledge. They break down how entrepreneurs unintentionally sabotage their own product by using technical language, over-explaining, or assuming customers understand more than they do. They explore how simplifying your message isn’t “dumbing it down” — it’s respecting your customer’s time, attention, and perspective. Because talking about why your product matters to you won’t la...
14 Nov 2025
Colleges Got This So Wrong…
In this episode, Keanu Trujillo and Chris Elmore challenge a long-standing assumption: Should entrepreneurship really live in the school of business? They make the case that entrepreneurship belongs in the school of arts — not because it isn’t serious, but because the heart of entrepreneurship is creativity, experimentation, and building something from nothing. Chris brings his perspective as a former entrepreneurship professor inside a traditional business school, where theory often overshad...
7 Nov 2025
Better Than Perfect: Building Your MVP
Keanu Trujillo and Chris Elmore dive into the myth of perfection in business — and why waiting until your product is “done” can hold you back. They unpack the idea of the Minimum Viable Product (MVP) and explore how better beats perfect every time. From learning to launch early, to letting customers shape your evolution, this episode challenges how entrepreneurs think about readiness, feedback, and growth. Because the market — not you — decides when your product is ready. Get your ticket to A...
31 Oct 2025
What Is the Convergence Theory?
Chris Elmore breaks down the Convergence Theory — the seven-part framework that helps entrepreneurs move beyond the idea and into action. In this short clip, we visualize how it all connects on paper and how you can use it to map out your business growth. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions The first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own...
31 Oct 2025
Vision Over Product
Following up on Episode 5, Keanu and Chris continue the conversation on selling, leadership, and entrepreneurship—this time diving into the deeper connection between vision and value. They talk about why you make the most when you need the least, the tension between short-term sales and long-term vision, and how great entrepreneurs balance the tangible product with the bigger purpose behind it. The discussion covers how to paint a picture that sells not just what you offer, but why it matters...
24 Oct 2025
Attraction Over Pursuit
In this episode, Keanu Trujillo and Chris Elmore shift gears to talk about what happens when you stop chasing clients—and start attracting the right ones. Chris shares the story of his first client who came to him, and how that experience shaped his view on business development and authenticity. They dive into the difference between your product and the problem it solves, how your personality shapes your business, and the importance of being intentional with your time and your clients. The co...
17 Oct 2025
Convergence Theory
In this episode, Keanu Trujillo and Chris Elmore introduce The Convergence Theory—a framework for understanding that there’s more to business success than just having a good idea. They break down, at a high level, the seven elements that must come together for a business to truly grow: idea, customer interaction, feedback, lessons learned, innovation, the innovator’s burden, and value-based pricing. Keanu and Chris also discuss how these forces converge in real-world entrepreneurship and anno...
17 Oct 2025
Positioning and Messaging that Sticks (Convergence Theory Pt. 2)
Keanu Trujillo and Chris Elmore are back with part two of their Convergence Theory conversation—this time diving deeper into positioning and marketing that sticks. They explore how the way you frame your message, understand your audience, and communicate your “why” can make or break how your business connects and grows. Your innovative qualities are rooted in your wisdom and experience—but are you teaching your audience what makes you unique? How can you highlight the value you bring so they ...
10 Oct 2025
Why It Matters: The Power of Storytelling in Business
Why do we so often lead with how something works instead of why it matters? Keanu Trujillo and Chris Elmore are back, diving into the power of storytelling in business and why the best sales pitches start with real experiences. From the perspective of both employee and employer, they unpack what it means to work from home versus within a community—and how each shapes the stories we tell. This episode comes full circle on the idea that business isn’t just about profit—it’s about people. The mo...
19 Sept 2025
Welcome Back To EXTRAordinary! (New Co-Host)
We’re kicking off Season 2 with big changes! Keanu Trujillo welcomes his new co-host, Chris Elmore—first employee and “chief evangelist” of AvidXchange—for an honest, energetic conversation about the ups and downs of entrepreneurship. In this episode, Keanu and Chris dive into: How rejection, sales calls, and elevator pitches shaped them as business ownersChris’s background with AvidXchange and his path to AlchemyBusiness owners being/not being big risk-takers (and what that really means)Why ...
21 Mar 2025
Lessons Learned In Year One & An Exciting Announcement!
This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a business owner, entrepreneur, or sales professional, we have room for you! Visit https://www.alchemycowork.com/ to learn more about how you can take your ordinary and make it EXTRAordinary. www.alchemycowork.com
21 Feb 2025
"People Don't Want Your Help. They want..."
This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a business owner, entrepreneur, or sales professional, we have room for you! Visit https://www.alchemycowork.com/ to learn more about how you can take your ordinary and make it EXTRAordinary. www.alchemycowork.com
14 Feb 2025
I Accidentally Started A Non-Profit (Our Response To Hurricane Helene)
To learn more about CONDUIT Carolinas visit our website: https://www.conduitcarolinas.org/ & be sure to keep up with us on Instagram: @conduitcarolinas This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a business owner, entrepreneur, or sales professional, we have room for you! Visit https://www.a...
4 Oct 2024
How Do You Leave A Legacy?
For more information about joining the Alchemy Community visit https://www.alchemycowork.com/To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com
27 Sept 2024
Are You Asking Enough Questions?
For more information about joining the Alchemy Community visit https://www.alchemycowork.com/To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com
20 Sept 2024
Your Struggle Is Valuable! Embrace It.
For more information about joining the Alchemy Community visit https://www.alchemycowork.com/To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com
6 Sept 2024
Coworking Founder Finds $1M In Funding Using This One Secret
How many times have you heard. "If I only had the money, then I would..." How many times have you said that yourself? You disqualify yourself because you don't have the money. I understand the thought process. I came from nothing. I know, poverty is relative and we certainly could have had it worse but I mean it, we were broke. Living paycheck to paycheck and sometime selling food stamps just to put gas in the car. I learned something along the way of building my dream that I want to share wi...
24 Jun 2024
EXTRAordinary
In 2021 I had an ordinary idea that became an EXTRAordinary opportunity for myself and others like me to build our businesses together in a community. The ordinary idea at its core was a coworking business but the vision was so much more than that. Imagine a place where you could build your business surrounded by like-minded, selfless, entrepreneurs who believed in shared opportunity and shared growth. A place full of people who cared as much about your success as they did their own. Alchemy ...
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