Luz Ramirez | Verbal OK, Public burn | Ep 14 | February 6, 2026
Luz Ramirez predicted exactly what would happen when leadership slashed her department in half: families waiting nine hours, staff working until midnight, total chaos. She documented it, warned her boss, and was told "we've got your back." Then her supervisor went on live TV and said she had no idea what happened and ultimately blamed Luz. In this episode, she shares how that public betrayal became the catalyst for building bulletproof systems and processes that she's now using to scale RV parks, transitional housing for domestic violence survivors, and affordable housing developments funded almost entirely by grants. If you've ever trusted a verbal promise that left you holding the bag, this one's for you.
Follow her on Instagram: @LuzRamirezConsulting
Watch her on YouTube: @LuzRamirezConsulting
23 Jan 2026
Owen Mecham | Love Big, Think Big | Ep 13 | January 23, 2026
Owen Mecham spent 24 years building automotive software: selling over 25 million cars through systems he helped create at Carvana. Then a milkshake triggered trigeminal neuralgia, the most painful disease in medicine. Two brain surgeries later, Owen shares why he wouldn't trade that dark chapter, how losing everything before his honeymoon set up his entire career, and the mindset shift that lets you find gratitude before hindsight kicks in. If you've ever wondered whether your current struggle is actually positioning you for something better, this one's for you.
Follow him on Instagram: @theowenmecham
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16 Jan 2026
Kyle Karges | Default to Yes | Ep 12 | January 16, 2026
Kyle Karges has been in real estate for 18 years but his biggest lesson didn’t come from a win. After trusting a contractor for seven years, Kyle got burned… and discovered the real difference between trust and verify.
In this episode, Kyle breaks down how he recovered without chasing revenge, how “default yes” transformed his partnerships and growth, and how he’s intentionally building a family business by teaching his kids real estate early.
If you’re scaling flips, co-living, or any operator-heavy business, this is your playbook for trusting people without giving away the keys to the kingdom.
Follow him on Instagram: @thekylekarges
He posts new content on Youtube every week: @kylekarges
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https://www.youtube.com/@f_ckupfridays (https://www.youtube.com/@f_ckupfridays)
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9 Jan 2026
Io Sunwoo | Tunnel Vision | Ep 11 | January 9, 2026
Io Sunwoo is an LA-based affordable housing developer using an infill-lot strategy to create dignified housing for seniors, foster-youth transitions, and workforce residents. In this episode, Io shares a recent (and expensive) mistake: delegating key lending and negotiation details to a partner, ignoring red flags, and getting pulled into an extension-and-sunk-cost spiral that ultimately killed the deal, and burned hard earnest money along the way.
We unpack the real lesson: the line between smart delegation and giving away your decision-making power. Io walks through the recovery, hard conversations about trust, resetting capacity, rebuilding process, and how stepping fully into the uncomfortable parts of the business sharpened Io’s instincts and led to a massive new opportunity.
If you do deals with partners, raise capital, or feel yourself “hoping” a deal across the finish line, this one is a must-listen.
Follow Io on Instagram: @iosunwoo
Watch Io on Youtube: @iosunwoo
To hear about current and future deals and lending opportunities, join Io's fractional community here: https://www.fractional.app/community/io_s_community_builds_la (https://www.fractional.app/community/io_s_community_builds_la)
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5 Jan 2026
Steven Loewer | Drowning In Risk | Ep 10 | January 2, 2026
What happens when one “great” borrower turns into a multi-million-dollar liability?
In this episode, I sit down with Steven Loewer, a veteran private lender and multifamily investor with over $200M in transactions, to unpack his most expensive mistake: getting too deep with a single borrower.
What started as a handful of successful fix-and-flip loans quietly snowballed into nearly $5 million of exposure, as timelines slipped, budgets blew up, and life events pulled the borrower off the rails. The deals weren’t bad but the concentration risk was invisible … until it wasn’t.
Steven breaks down:
How private lenders accidentally build “houses of cards”
Why security and collateral aren’t the same as diversification
The warning signs he missed and the ones he watches for now
If you lend money, invest passively, or think experience alone protects you from mistakes, this episode is your reminder that fundamentals always matter.
Follow him on Instagram: @StevenLoewer
Visit his site for the Private Mortgage Master Academy: stevenloewer.com
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12 Dec 2025
Linda Holtz | Shootout to Syndicator | Ep 9 | December 12, 2025
Linda’s first week in America was unusual: new job, new city… and caught in the middle of a shootout while doing door-to-door sales. Hear how that then-21-year-old French grad student turned that “trial by fire” into the people skills and courage to scale into big multifamily.
Follow her on LinkedIn: https://www.linkedin.com/in/linda-holtz-1493495a
Or visit her site at https://married2realestate.com/
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https://www.youtube.com/@f_ckupfridays
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28 Nov 2025
Chad Choquette | Not never, just not yet | Ep 8 | November 28, 2025
My guest today, Chad Choquette, is the classic visionary: jumps out of the airplane and figures out the parachute on the way down. That worked for Airbnbs and flips… until he tried it on a multi-million-dollar dream project to revitalize his town with mini-golf, pizza, and walking trails, but without operators or a real team. He had to eat a bunch of loss and his crash landing is packed with warnings and opportunities.
Follow him on Instagram: @chadchoquette
Visit his web site at Chadchoquette.com
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21 Nov 2025
Tracy Gunn | I built a job, not wealth | Ep 7 | November 21, 2025
Tracy thought she’d built real, sellable assets… until a broker told her the only option was liquidation. The core mistake: creating busy, profitable jobs for herself instead of businesses with transferable systems, independence, and real enterprise value.
Follow her on Instagram: @thetracygunn https://www.instagram.com/thetracygunn or on Facebook (https://www.facebook.com/thetracygunn/)
Follow the candy stores: @lifeissweetcandystore https://www.instagram.com/lifeissweetcandystore
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31 Oct 2025
Trevor Hicks | No boss? No excuses | Ep 6 | October 31, 2025
If a boss has always told you where to be and when to show up, what happens when the boss disappears? Trevor Hicks breaks down the accountability gap that almost knocked him out – and how he fixed it! Formerly a Doctor of Physical Therapy, he's now embracing the entrepreneurial life.
Follow him on Instagram: @trevor_ryan7
Watch his podcast "Thinking Outside the Bank" on Youtube: https://youtube.com/@thinkingoutsidethebank?si=zpp7TtQ37-GA9sT1 (https://youtube.com/@thinkingoutsidethebank?si=zpp7TtQ37-GA9sT1)
Get his information via Blinq: https://blinq.me/jpCNC6McCTaWZGIEWHSG (https://blinq.me/jpCNC6McCTaWZGIEWHSG)
Let's go!
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17 Oct 2025
Matt Starobykhovskiy | From Ego to Empathy | Ep 5 | October 17, 2025
At 21, Matt Starobykhovskiy was on top of the world—fit, successful, and making multiple six figures. A few bad decisions later, he was sleeping in the trunk of his Tesla with his brother, broke and broken.
In this episode of F*ck-up Fridays, Matt shares the truth about losing everything—money, pride, and direction—and how humility, faith, and the SubTo community helped him rebuild a life grounded in service, integrity, and people over profit.
Instagram: https://instagram.com/househuncho (https://www.instagram.com/heidipliam)
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3 Oct 2025
Dustin Geroski | Cadavers to Co-living | Ep 4 | October 3, 2025
Dustin Geroski thought he had his future figured out — until chiropractic school nearly broke him. In this episode, Dustin shares how walking away from the wrong path taught him discipline, momentum, and the courage to pivot hard. From dissecting cadavers to building a co-living real-estate business, hear how he turned a near burn-out into a powerful pivot — and how you can too.
Dustin is laser focused on new construction co-living and is aiming for 20 new build co-living projects by 12/31/2026.
Follow him on Instagram: @dustin_geroski
Or reach out to collaborate with him at buydealswithdustin.com (http://buydealswithdustin.com)
26 Sept 2025
Heidi Pliam | Ep 3 | September 26, 2025
Heidi Pliam wears many hats. By day, lawyer. Also by day, serial entrepreneur. But *also* by day, building a multifamily acquisitions team.
In today's episode, she shared why you should aim to fail fast while striving to leave everything on the field: striking that difficult balance between when to press on and when to tap out. She also had some insight and encouragement for those of us that wrestle with Imposter Syndrome.
If you're interested in joining a growing team acquiring larger multifamily properties – or have deals to partner on – get in touch with her team at https://heidibuys.com (https://heidibuys.com)
And if you're in Minnesota and need legal advice related to your business, you can contact her firm, Resolve Counsel, at https://resolvecounsel.com (https://resolvecounsel.com)
Instagram: https://www.instagram.com/heidipliam (https://www.instagram.com/heidipliam)
LinkedIn: https://www.linkedin.com/in/pliam/ (https://www.linkedin.com/in/pliam/)
19 Sept 2025
Noah Armstrong | September 19, 2025
Noah Armstrong has gone wider with creative finance than most of us. He's even bought a car subject-to. More recently, he picked up a golf tour business—complete with curveballs (or would that be shanks?) that come with taking over something that's out of the ordinary.
In this chat, he opens up about the lessons he’s learned, the mistakes he’s had to eat, and why due diligence matters so much if you want to grow and win in business.
To follow along on his journey or get in touch, you can find him on Facebook at https://www.facebook.com/nadrums1217 or on Instagram at https://www.instagram.com/armstrong.noah_
12 Sept 2025
Kathie Sonner | September 12, 2025
In the pilot episode of the new podcast, I'm joined by Kathie Sonner.
She went from stay-at-home mom to entrepreneur, yoga studio owner, and doula, with a few detours through real estate and other ventures. Along the way, she faced real challenges, learned tough lessons, and experienced the highs of success. What stands out is her focus on community, personal growth, and learning to ask for help.
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