- 15
- Episodes
- 2023
- First episode
About Failure To Launch: A Fluid Podcast
Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives. This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- Fluid Branding
- Category
- business · comedy · history
- Language
- en
- Explicit
- Yes
- First episode
- 28 Jan 2023
- Latest episode
- 10 Dec 2023
Latest episodes
15 episodes in the feed.
10 Dec 2023
Biznos is bad at Quiznos
How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever. Sources/ https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html https://www.distractify.com/p/does-mcdonalds-still-have-salads https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ https://marketingscience.info/differentiation-versus-distinctiveness/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
3 Dec 2023
The Chips That Made You Poop - Part 2
In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks. Sources Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s (https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s) https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php (https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php) https://en.m.wikipedia.org/wiki/Olestra (https://en.m.wikipedia.org/wiki/Olestra) https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 (https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500https://www.wsj.com/articles/SB905730946910550500) https://www.wsj.com/articles/SB905730946910550500 (https://www.wsj.com/articles/SB905730946910550500) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
26 Nov 2023
The Chips That Made You Poop - Part 1
In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G. Sources Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s (https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s) https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php (https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php) https://en.m.wikipedia.org/wiki/Olestra (https://en.m.wikipedia.org/wiki/Olestra) https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 (https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500https://www.wsj.com/articles/SB905730946910550500) https://www.wsj.com/articles/SB905730946910550500 (https://www.wsj.com/articles/SB905730946910550500) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Oct 2023
The Kraft Peanut Butter Kollapse - Part 2
Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e (https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e) https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
22 Oct 2023
The Kraft Peanut Butter Kollapse
Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e (https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e) https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
22 Apr 2023
[BONUS] - The iBooks Conspiracy
If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case. Sources: https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf https://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.html https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7 https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court https://www.leagle.com/decision/infdco20130711c57 https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032. https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Apr 2023
How Coca-Cola Failed On Purpose?
The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi. Sources: Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013 Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian https://www.newspapers.com/image/774030598/ https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer https://www.youtube.com/watch?v=JvBtfeUDz_8 https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 https://www.marketingweek.com/patagonia-purpose-of-purpose/ https://soundcloud.com/inside-marketing https://phvntom.com/mark-rits Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Apr 2023
How Bunnings UK Failed - Part 2
Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category. Sources: https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47 https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ https://www.bunnings.com.au/about-us/our-history https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/ https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
1 Apr 2023
How Bunnings UK Failed
Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail. Sources: https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47 https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ https://www.bunnings.com.au/about-us/our-history https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/ https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
1 Apr 2023
How the Amazon Fire Phone Failed - Part 2
The second part of our investigation into Amazon's failed Fire Phone. Sources: https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/ https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7 https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/ https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html https://www.fastcompany.com/3039887/under-fire https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/ https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/ https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/ https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/ https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research https://www.fastcompany.com/co-design https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research https://www.wsj.com/articles/BL-DGB-24752 https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7 https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184 https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/ https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good https://en.wikipedia.org/wiki/Fire_Phone https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/ https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203 Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
11 Mar 2023
How the Amazon Fire Phone Failed
Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened? Sources: https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/ https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7 https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/ https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html https://www.fastcompany.com/3039887/under-fire https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/ https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/ https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/ https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/ https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research https://www.fastcompany.com/co-design https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research https://www.wsj.com/articles/BL-DGB-24752 https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7 https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184 https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/ https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good https://en.wikipedia.org/wiki/Fire_Phone https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/ https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203 Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
11 Mar 2023
How Tropicana Juice Failed
How this one man helped a company lose over $35 million with this one weird trick. Sources: https://www.nytimes.com/2009/01/08/business/media/08adco.html https://www.nytimes.com/2008/11/18/business/media/18adco.html https://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.php https://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdf https://marklipton.com/post/profiles-in-mean-peter-arnell https://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnell https://www.nytimes.com/1997/03/27/business/testing-a-wider-concept-of-sexual-harassment.html https://www.flickr.com/photos/fallenposters/4107118435/ https://www.beveragedaily.com/Article/2008/05/07/PepsiCo-s-Tropicana-OJ-tops-1bn-in-annual-sales https://www.adweek.com/brand-marketing/pepsicos-tropicana-1-billion-juice-giant-84119/ https://www.theguardian.com/environment/2009/apr/06/organic-sales-soil-association https://www.youtube.com/watch?v=WJ4yF4F74vc https://www.cbsnews.com/news/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/ https://www.bevnet.com/news/2009/1-9-2009-Tropicana_squeeze/ https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137 https://www.printmag.com/featured/the-best-of-2009/ https://hbr.org/2009/02/tropicanas-marketing-folly.html https://www.adweek.com/agencyspy/arnells-latest-design-debacle-tropicana-returns-to-orange-with-protruding-straw/3965/ https://designresearchgroup.wordpress.com/2009/02/28/rip-it-up-and-start-again-tropicanas-failed-bid-to-update-its-orange-juice-packaging-design/ https://www.packaginginnovation.com/brand-equity/tropicana-packaging-case-study-2009-2012/ https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.marketingmag.com.au/news/packaging-tales-from-the-front-line-of-branding/ https://www.cbsnews.com/news/peter-arnell-advertisings-anti-midas-writes-a-book-about-why-he-eats-50-oranges-a-day/ https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/ https://www.architecturalrecord.com/articles/3099-exhibition-review-frank-gehry-curates-peter-arnell-at-milk Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
4 Mar 2023
Did LifeLock Fail? - Part 2
Part 2 of our story of how a PR stunt by LifeLock went terribly wrong. Sources: https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963 https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651 https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863 https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115 https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785 https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/ https://www.nytimes.com/2008/05/24/business/24money.html https://en.wikipedia.org/wiki/Todd_Davis_(businessman) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
25 Feb 2023
Did LifeLock Fail?
In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong? Sources: https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963 https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651 https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863 https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115 https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785 https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/ https://www.nytimes.com/2008/05/24/business/24money.html https://en.wikipedia.org/wiki/Todd_Davis_(businessman) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
28 Jan 2023
Failure To Launch – Trailer
Failure To Launch is a podcast from Fluid Branding for people in the business of creating brands about how some of the biggest brand flops, failures and f-ups shape our lives. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Contact Failure To Launch: A Fluid Podcast
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Failure To Launch: A Fluid Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show
Podcast research with Pod Engine