FALSE is a podcast that provides insight on relevant and upcoming brands, along with their respective advertisers (if applicable). Select brands overall perception, current campaigns and strategy, position in the market, and target audience are considered for the curation of each episode. The intention is to engage the listener with an open discussion about advertising, marketing, and technology.
Discussed this episode is Jelly Belly’s latest seltzer, Smashmallow’s snacks, Boba Guys bubble tea, Nylas API, Twitter’s latest rollout, and rental finder Zumper.
17 Mar 2020
Will Quibi Launch In April?
This episode I’ll be discussing Quibi’s untimely lawsuit, HeadSpin’s breakthrough intelligence platform, Waymo’s self-driving cars, the Little Utz Girl, Tea Pop, the Museum of Food Beverage over in Brooklyn.
Check the show notes on LinkedIn for links to the topics discussed!
9 Mar 2020
Gender Equality And Other News
The following is discussed on this episode of FALSE:
Designs For Different Futures
ChatableApps
KIND® EQUALITY Bar
Hungry
If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.
2 Mar 2020
How Giphy and Jif Took Over The Internet
The following is discussed on this episode of FALSE:
Dunkin's Bag of Bacon
Zappy's Evil Eye Kettle Chips
Giphy x Jif
TheNextWeb2020
If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.
24 Feb 2020
Is That CBD In My Girl Scout Cookies?
I’m John Simons and you’re listening to FALSE, a weekly podcast that covers brands both in the snack and technology categories.
This episode I’ll be discussing PEEPS new Hot Tamale collab, the Girl Scouts adventure to a weed dispensary, Oreos and Supreme, as well as the latest news on Wiliot, a battery free bluetooth device.
To enable Ari Petrou to eat 1000 Supreme Orero's, "like" his video here: https://www.youtube.com/watch?v=nSv8Lt9-WrY
Join the community and hop in on the conversation by finding us on LinkedIn by typing FALSE (in all caps) in the search bar.
18 Feb 2020
Is Magic Spoon Revolutionizing Cereal?
This episode I talk about Magic Spoon's branding, positioning, target market, and influencers.
Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle.
Here are a select group of their Youtube influencers:
- HighFatHighFun | 47K followers
- Coco's Tube | 12K followers
- Keefrica | 40K followers
- Ketoginja | 42K followers
Magic Spoon took a very niche approach to their influencer selection.
If you like the episode, please follow! If you want to join in on the discussion, you can do so by searching FALSE on LinkedIn.
10 Feb 2020
Introducing False: Let's Talk About The Super Bowl
FALSE is a podcast that provides insight on relevant and upcoming brands, along with their respective advertisers (if applicable). Select brands overall perception, current campaigns and strategy, position in the market, and target audience are considered for the curation of each episode.
This episode covers the following brands:
Doritos: Cool Ranch “Horses in the Back” by Goodby Silverstein & Partners
Sabra Hummus “How do you ‘muss?” by VaynerMedia
Pringles “Rick and Morty” by Grey
Mars: Snickers “Fix the World” by BBDO
Google “Loretta/How to not forget”
Amazon “Before Alexa” by Droga5
Verizon ”The Amazing Things 5G Won’t Do” by McCann
Quibi “Bank Heist/Be there in a Quibi” by BBH
If you enjoyed the episode, please subscribe/follow! You can join in the conversation by searching FALSE on LinkedIn.
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Apple Podcasts (US)
3.0 / 5
2 ratings
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