A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).

False Market Value
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Podcast Authority
Beta
Podcast Overview
A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).
Language
🇺🇲
Publishing Since
10/11/2023
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Podcast Authority
Beta
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Recent Episodes

August 29, 2025
'Pitch Perfect 2' (2015): Olay / Cover Girl / Pantene's Co-Sponsorship of the World A Cappella Championship
<p>We’re back, pitches! Season 2 of the award-nominated <a href="https://open.spotify.com/show/1iwpleRkLuqGQqZiwPMyEW?si=3dafad978bec48eb" target="_blank" rel="noopener noreferer">False Market Value</a> podcast kicks off with a <a href="https://open.spotify.com/track/0XoRURhco1RorkcKjnd5NP?si=0ce4927fccf74890" target="_blank" rel="noopener noreferer">'Bang Bang'</a> when Ross and indie recording artist / music matchmaker extraordinaire <a href="https://open.spotify.com/artist/5fdzP6FHz7qBrsP3bU0BNq?si=R3tbHt-vQoizl6DNyfjdkQ" target="_blank" rel="noopener noreferer">Sonnet Simmons</a> discuss Procter & Gamble’s sponsorship of a fictional Danish music festival, and why the absence of brands in collegiate a cappella in 2025 is a heated mess. Plus, how quickly could you spend $42,000 at Dave and Buster’s? Also features the 'real' Barden Bellas, <a href="https://open.spotify.com/artist/5XBM9MvgDTEEjyLipLpKxE?si=XKgIZAEZR7CqEwZSMpUN9g" target="_blank" rel="noopener noreferer">Pitch, Please!</a> Listen, follow and long live independent media.</p>

January 10, 2025
Bonus Content: Vote for False Market Value as the Best Sports Business Podcast of 2025
Ross Weber and the False Market Value team encourage listeners worldwide to vote for them as the Best Sports Business Podcast of 2025, recognizing their dedication to delivering unique insights and perspectives on the sports industry.

December 23, 2024
'Idiocracy' (2006): The U.S. Secretary of State, brought to you by Carl's Jr.
<p>Why do you keep saying that? Ross and Dave Almy, Co-Founder and Principal of ADC Partners and host of the '1-on-1: Sports Business Conversations' podcast, discuss the benefits of sponsoring a senior diplomat with a global audience, how much Carl’s Jr. would have actually paid the fictional Secretary of State from the Camacho administration and if this type of partnership is really that farfetched in 2024, let alone the year 2505. Also: Dave breaks down the conveniences of wearing a traditional Scottish kilt.</p>
14 total episodes available
Deep-dive analytics for False Market Value
Frequently asked questions
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- What is False Market Value?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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