The Wild World of Marketing to Parents with Michael Palma
Michael Palma shares his expertise on marketing to parents, leveraging his experience as a leader at The Palma Group and bestselling author to provide actionable advice for families and brands alike.
20 Nov 2024
The Wild World of Marketing to Parents with Julie Powell Christopher
Julie Powell Christopher shares her expertise on marketing to parents, highlighting the importance of connection over perfection in creating meaningful moments with children.
4 Nov 2024
The Wild World of Marketing to Parents with Lan Nguyen Chaplin
Lan Nguyen Chaplin, a marketing professor and researcher at Northwestern University, shares more about her work studying children's consumer behavior and branding. Lan talks about how being a parent has inspired her work and how neuromarketing has started to catch on and why it's important. Lan discusses her highly acclaimed work, "Material Parenting, How the Use of Goods in Parenting Fosters Materialism in the Next Generation" as well as teasing upcoming research around gratitude and why our children may be more grateful than we realize.
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