Fashion Business Mindset
Claim This Podcastby Elizabeth Formosa
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Podcast Overview
<p>Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.</p> <p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a> </p>
Language
🇺🇲
Publishing Since
7/20/2020
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Recent Episodes
June 30, 2026
Claude AI: Optimising Your Fashion Business
<p data-renderer-start-pos="12">In this solo episode, Elizabeth Formosa unpacks what it actually looks like to use AI with intention in a fashion business. She talks honestly about the pace of change many founders are feeling right now, why workflow has to come before technology, and where she's seeing Claude AI add real, practical value across fashion operations.</p> <p data-renderer-start-pos="348">The six areas she covers:</p> <ul data-indent-level="1"> <li> <p data-renderer-start-pos="377">Founder productivity and leadership thinking</p> </li> <li> <p data-renderer-start-pos="425">Financial visibility - margin, sell-through, inventory cover</p> </li> <li> <p data-renderer-start-pos="489">Product and supply chain decisions</p> </li> <li> <p data-renderer-start-pos="527">Marketing and content</p> </li> <li> <p data-renderer-start-pos="552">Customer experience</p> </li> <li> <p data-renderer-start-pos="575">Market intelligence</p> </li> </ul> <p data-renderer-start-pos="598">She's also candid about where AI falls short and why judgment and context still matter most. A clear, grounded look at AI for fashion founders who want to move forward without losing sight of what makes their business work.</p> <p data-renderer-start-pos="825"><strong data-renderer-mark="true">Claude for Fashion Masterclass — Register Now</strong></p> <p data-renderer-start-pos="872">Join our upcoming <strong data-renderer-mark="true">Claude for Fashion Masterclass.</strong></p> <p data-renderer-start-pos="923">Elizabeth will be joined by an AI expert, Brooke Wright, and together they’ll bring both sides of the equation: fashion workflow and business solutions lens, plus technical AI expertise.</p> <p data-renderer-start-pos="1111">The topics covered will be shaped directly by what you tell us you need. Your signup genuinely contributes to how the workshop is built.</p> <p data-renderer-start-pos="1249">Workshop landing around mid-July. Date and spots to be announced.</p> <p data-renderer-start-pos="1316">👉 Register Here</p> <p data-renderer-start-pos="1334"><a href="https://fashionequipped.com.au/claude-for-fashion" data-testid="inline-card-resolved-view">CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals - Register Now — Fashion Equipped: Fashion Business Consulting</a></p> <p data-renderer-start-pos="1337"><strong data-renderer-mark="true">About Fashion Business Mindset</strong></p> <p data-renderer-start-pos="1369">Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.</p> <p data-renderer-start-pos="1638"><strong data-renderer-mark="true">Work with Fashion Equipped</strong></p> <p data-renderer-start-pos="1666">Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. </p> <p data-renderer-start-pos="1773">Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.</p> <p data-renderer-start-pos="2026">This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.</p> <p data-renderer-start-pos="2154"><strong data-renderer-mark="true">Interested in Strategic Advisory?</strong></p> <p data-renderer-start-pos="2189">The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.</p> <p data-renderer-start-pos="2437">Book a Clarity Call with Elizabeth here.</p> <p data-renderer-start-pos="2479"><a href="https://fashionequipped.com.au/the-fashion-business-growth-roadmap" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting</a></p> <p data-renderer-start-pos="2583"><strong data-renderer-mark="true">Connect with us:</strong></p> <p data-renderer-start-pos="2601">Instagram: @‌fashionequipped</p> <p data-renderer-start-pos="2631">Podcast Insta: @‌fashionbusinessmindset</p> <p data-renderer-start-pos="2672">Facebook: <a href="http://www.facebook.com/fashionequipped" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">Fashion Equipped | Melbourne VIC</a></p> <p data-renderer-start-pos="2716">Website: <a href="http://www.fashionequipped.com.au/" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">Fashion Business Consulting and Mentoring | Fashion Equipped</a></p> <p data-renderer-start-pos="2787"><strong data-renderer-mark="true">Interested in Sponsorship?</strong></p> <p data-renderer-start-pos="2815">We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.</p> <p data-renderer-start-pos="2990"> To learn more, reach out via email at <a href="mailto:elizabeth@fashionequipped.com.au" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">elizabeth@fashionequipped.com.au</a> or DM @‌fashionbusinessmindset</p> <p data-renderer-start-pos="3094"><strong data-renderer-mark="true">Let’s build your next phase of growth — with clarity and confidence.</strong></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
June 2, 2026
Independent, Intentional, Australian Made: The Fleur Collective Story | Fleur Richardson
<p data-renderer-start-pos="141">What does it really mean to build a fashion brand around a woman the industry has spent decades ignoring?</p> <p data-renderer-start-pos="248">In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Fleur Richardson, founder and creative director of Fleur Collective, a 100% Australian-owned, female-founded womenswear brand built on a simple belief: clothing should move with you, not against you.</p> <p data-renderer-start-pos="525">Fourteen years in business. 95% made in Australia. Sizes 8 to 24 from day one. And a direct-to-consumer model built on genuine community and customer closeness.</p> <p data-renderer-start-pos="687">Fleur shares the real story behind those numbers. The design decisions, the sourcing challenges, the commercial pivots, and the personal discipline required to build and sustain a purpose-led fashion business in 2026.</p> <p data-renderer-start-pos="906">This is a grounded and commercially honest conversation for founders navigating growth, manufacturing complexity, and the challenge of serving a customer who deserves better.</p> <p data-renderer-start-pos="1082"><strong data-renderer-mark="true">In this episode, we explore:</strong></p> <ul data-indent-level="1"> <li> <p data-renderer-start-pos="1114">How Fleur’s career across swimwear, menswear tailoring, raw materials and women’s wear shaped her commercial and creative lens</p> </li> <li> <p data-renderer-start-pos="1244">The design philosophy behind Fleur Collective, and why fit, fabric and function drive every decision</p> </li> <li> <p data-renderer-start-pos="1348">What inclusive sizing from 8 to 24 actually requires technically, and how the brand approaches grading across a diverse female body</p> </li> <li> <p data-renderer-start-pos="1483">The decision to shut down wholesale and go direct-to-consumer, and why owning the customer relationship changed everything</p> </li> <li> <p data-renderer-start-pos="1609">Live selling before it was a trend, and how the brand’s content model has evolved over nine years</p> </li> <li> <p data-renderer-start-pos="1710">The realities and risks of sustaining 95% local manufacturing in Australia, including ageing maker networks and fabric supply challenges</p> </li> <li> <p data-renderer-start-pos="1850">Why Fleur moved a small percentage of production offshore and how she approached that transition consciously</p> </li> <li> <p data-renderer-start-pos="1962">Buying out a business partner and going all in, and what that decision unlocked</p> </li> <li> <p data-renderer-start-pos="2045">What Fleur is building towards next, including an adaptive clothing project inspired by her brother</p> </li> <li> <p data-renderer-start-pos="2148">Where AI sits in the business right now and the reality of adopting it as a small independent brand</p> </li> </ul> <p data-renderer-start-pos="2251"><strong data-renderer-mark="true">Key Takeaway</strong></p> <p data-renderer-start-pos="2265">Building a fashion brand with genuine commercial integrity means making decisions the outside world doesn’t always see.</p> <p data-renderer-start-pos="2386">Fleur Richardson has spent fourteen years making those decisions. Quietly. Consistently. With her customer at the centre of every one.</p> <p data-renderer-start-pos="2522"><strong data-renderer-mark="true">About the Guest</strong></p> <p data-renderer-start-pos="2539">Fleur Richardson is the founder and Creative Director of Fleur Collective — a 100% Australian-owned, female-founded womenswear brand crafting small-batch, considered collections for women who are done with compromise. Built on a belief that clothing should move with you, not against you, Fleur Collective has spent over a decade redefining what it means to dress with ease, confidence, and intention. With a 99% female workforce and most pieces made right here in Australia, Fleur has built more than a brand — she's built a community where every woman belongs.</p> <p data-renderer-start-pos="3103">Explore<a href="https://fleurcollective.com.au/" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"> Fleur Collective here. </a></p> <p data-renderer-start-pos="3136">Watch behind the <a href="https://www.instagram.com/reel/DYrHfiuBaTB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">brand on Instagram here.</a></p> <p data-renderer-start-pos="3179"><strong data-renderer-mark="true">Claude for Fashion Workshop — Join the Waitlist</strong></p> <p data-renderer-start-pos="3228">In this episode, you’ll hear Fleur and Elizabeth talk about AI and what it really means to start adopting it in a fashion business.</p> <p data-renderer-start-pos="3362">If that conversation resonates with you, join the waitlist for our upcoming Claude for Fashion workshop. </p> <p data-renderer-start-pos="3469">Elizabeth will be joined by an AI expert, and together they’ll bring both sides of the equation: fashion workflow and business solutions lens, plus technical AI expertise.</p> <p data-renderer-start-pos="3642">The topics covered will be shaped directly by what you tell us you need. Your signup genuinely contributes to how the workshop is built.</p> <p data-renderer-start-pos="3780">Workshop landing around mid-July. Date and spots to be announced.</p> <p data-renderer-start-pos="3847">👉 Join the waitlist here: <a href="https://fashionequipped.com.au/claude-for-fashion" data-testid="inline-card-resolved-view">CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals — Fashion Equipped: Fashion Business Consulting</a></p> <p data-renderer-start-pos="3877"><strong data-renderer-mark="true">About Fashion Business Mindset</strong></p> <p data-renderer-start-pos="3909">Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.</p> <p data-renderer-start-pos="4178"><strong data-renderer-mark="true">Work with Fashion Equipped</strong></p> <p data-renderer-start-pos="4206">Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. </p> <p data-renderer-start-pos="4313">Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.</p> <p data-renderer-start-pos="4566">This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.</p> <p data-renderer-start-pos="4694"><strong data-renderer-mark="true">Interested in Strategic Advisory?</strong></p> <p data-renderer-start-pos="4729">The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.</p> <p data-renderer-start-pos="4977">Book a Clarity Call with Elizabeth here.</p> <p data-renderer-start-pos="5019"><a href="https://fashionequipped.com.au/the-fashion-business-growth-roadmap" data-testid="inline-card-resolved-view">The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting</a></p> <p data-renderer-start-pos="5024"><strong data-renderer-mark="true">Connect with us:</strong></p> <p data-renderer-start-pos="5042">Instagram: @‌fashionequipped</p> <p data-renderer-start-pos="5072">Podcast Insta: @‌fashionbusinessmindset</p> <p data-renderer-start-pos="5113">Facebook: <a href="http://www.facebook.com/fashionequipped" data-testid="inline-card-resolved-view">Fashion Equipped | Melbourne VIC</a></p> <p data-renderer-start-pos="5126">Website: <a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a></p> <p data-renderer-start-pos="5138"> <strong data-renderer-mark="true">Interested in Sponsorship?</strong></p> <p data-renderer-start-pos="5167">We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.</p> <p data-renderer-start-pos="5342"> To learn more, reach out via email at <a href="mailto:elizabeth@fashionequipped.com.au" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">elizabeth@fashionequipped.com.au</a> or DM @‌fashionbusinessmindset</p> <p data-renderer-start-pos="5446"><strong data-renderer-mark="true">Let’s build your next phase of growth — with clarity and confidence.</strong></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
April 21, 2026
Building Kivari: From a Market Stall to a Multi-Channel Brand | Kiki Keysers
Kiki Keysers, Founder of KIVARI, shares her journey of scaling a fashion brand from a market stall to a global business with host Elizabeth Formosa.
129 total episodes available
Recent guests on Fashion Business Mindset
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Kiki Keysers
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Kirstin-Lee Keysers
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Gosia Piątek
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Adella Greenwood
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Faye Browne
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Lauren French
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Elizabeth
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Kelly Slessor
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Christina Exie
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Taryn Brumfitt
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Dr Zali Yager
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Bianca Gregg
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- What is Fashion Business Mindset?
<p>Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.</p> <p><a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a> </p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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