
Feed Your Brand
Claim This Podcastby Tracy Hazzard & Tom Hazzard
Podcast Authority
Beta
Podcast Overview
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of </span><a href="https://podcastersunited.org" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">PodcastersUnited.org</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, live mentorship, and coaching—FREE to Podcasters! Join LIVE </span><a href="https://podcastersunited.org/events" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">https://podcastersunited.org/events</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> every Wednesday Noon PT.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the podcast hosting and podcast AI production platform, </span><a href="https://Podetize.com" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Podetize.com</a><span style="background-color: transparent; color: rgb(0, 0, 0);">; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content.</span></p>
Language
🇺🇲
Publishing Since
8/2/2017
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
Podcast Authority
Beta
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
2 verified contact emails on file for Feed Your Brand
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes

March 19, 2026
Podcast Video Marketing with Whitney Lauritsen: Grow Your Show
<p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes.</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the high organic engagement of video makes it an essential tool for "broadcasting your passion" to a wider audience. By repurposing podcast recordings into 9:16 vertical clips and focusing on a strong hook in the first two seconds, creators can bypass "camera-ready" myths and use raw authenticity to build a know-like-trust relationship with their digital community.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Success in video marketing stems from understanding platform-specific rules and prioritizing consistent value over high production quality. The episode outlines a clear roadmap for podcasters: set a specific aim (like growing downloads), pick the right platform, and distribute content across TikTok, LinkedIn, and YouTube Shorts on a staggered schedule to avoid redundancy. Podcasters should record in </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Speaker View</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> rather than Gallery View to ensure high-quality vertical cropping and utilize tools like Canva or InShot for simple editing. By delegating tasks like keyword research and caption writing to assistants, hosts can maintain a sustainable content calendar that keeps their show visible in ever-changing social algorithms.</span></p>

February 10, 2026
Avoid Over-Guesting: Growing Your Podcast Authority First
<p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking.</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> If you guest on a high-authority show that is optimized better than yours, their content can actually outrank your own platform on Google and podcast apps, effectively pushing your show down in search results. To master appearances without losing ground, hosts must maintain a consistent weekly publishing schedule and ensure they are investing as much time in their own platform as they are in external publicity.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">The key to a successful promotion strategy lies in the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">1 to 4 ratio</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">: for every four episodes you produce for your own platform, you should aim for one guest appearance on a non-reciprocal show. This balance ensures that you are constantly building your own "residual value" on Google and YouTube rather than just providing fleeting content for someone else's audience. By focusing on your own platform first, you avoid the trap of constantly restarting the "know, like, and trust" cycle with new audiences and instead leverage guesting as a targeted networking tool that supplements—rather than replaces—your primary brand voice.</span></p>

February 9, 2026
How to Say Thank You to Your Podcast Listeners Meaningfully
<p><strong style="background-color: transparent; color: rgb(0, 0, 0);">A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty.</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> While tools like AI can suggest typical "Thanksgiving-themed" scripts, the most impactful messages are those that feel personal and authentic, such as thanking listeners at the beginning and end of every episode to reinforce their importance to your brand. By prioritizing </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">genuine connection</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> over sales-driven tactics, hosts can build deeper trust and turn passive listeners into a dedicated, thriving community.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">The path to building a loyal audience relies on the power of appreciation and creative recognition. Creators should implement </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Review Shout-outs</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> to acknowledge individual fans, as this practice has been shown to exponentially increase engagement and review counts. Instead of standard "Cyber Monday" sales, offer </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">exclusive rewards for listeners</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">, such as free access to a training or a private Q&A session, which serves as a tangible thank you for their time. Finally, donating your "ad space" to a </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">nonprofit of the month</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> shows your audience that you are committed to using your platform for good, further strengthening the relationship between host and community.</span></p>
350 total episodes available with 9 transcripts
Recent guests on Feed Your Brand
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Juliet Clark
Guest
[Guest Name]
Guest
Podcasters United
Guest
Gordon Firemark
Guest
Deep-dive analytics for Feed Your Brand
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Feed Your Brand?
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of </span><a href="https://podcastersunited.org" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">PodcastersUnited.org</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, live mentorship, and coaching—FREE to Podcasters! Join LIVE </span><a href="https://podcastersunited.org/events" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">https://podcastersunited.org/events</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> every Wednesday Noon PT.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the podcast hosting and podcast AI production platform, </span><a href="https://Podetize.com" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Podetize.com</a><span style="background-color: transparent; color: rgb(0, 0, 0);">; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content.</span></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.