Feed Your Brand

About Feed Your Brand

Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org (https://podcastersunited.org), a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters! This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue. To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication. Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel. Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections. Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth. Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content

Publisher

Tracy Hazzard & Tom Hazzard

Category

business · business · business

Language

en

Explicit

No

First episode

2 Aug 2017

Latest episode

19 Mar 2026

Latest episodes

9 of 350 episodes have a transcript.

1. 

   19 Mar 2026TRANSCRIPT

   Podcast Video Marketing with Whitney Lauritsen: Grow Your Show

   Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the high organic engagement of video makes it an essential tool for "broadcasting your passion" to a wider audience. By repurposing podcast recordings into 9:16 vertical clips and focusing on a strong hook in the first two seconds, creators can bypass "camera-ready" myths and use raw authenticity to build a know-like-trust relationship with their digital community. Success in video marketing stems from understanding platform-specific rules and prioritizing consistent value over high production quality. The episode outlines a clear roadmap for podcasters: set a specific aim (like growing downloads), pick the right platform, and distribute content across TikTok, LinkedIn, and YouTube Shorts on a staggered schedule to avoid redundancy. Podcasters should record in Speaker View rather than Gallery View to ensure high-quality vertical cropping and utilize tools like Canva or InShot for simple editing. By delegating tasks like keyword research and caption writing to assistants, hosts can maintain a sustainable content calendar that keeps their show visible in ever-changing social algorithms.

2. 

   10 Feb 2026TRANSCRIPT

   Avoid Over-Guesting: Growing Your Podcast Authority First

   Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking. If you guest on a high-authority show that is optimized better than yours, their content can actually outrank your own platform on Google and podcast apps, effectively pushing your show down in search results. To master appearances without losing ground, hosts must maintain a consistent weekly publishing schedule and ensure they are investing as much time in their own platform as they are in external publicity. The key to a successful promotion strategy lies in the 1 to 4 ratio: for every four episodes you produce for your own platform, you should aim for one guest appearance on a non-reciprocal show. This balance ensures that you are constantly building your own "residual value" on Google and YouTube rather than just providing fleeting content for someone else's audience. By focusing on your own platform first, you avoid the trap of constantly restarting the "know, like, and trust" cycle with new audiences and instead leverage guesting as a targeted networking tool that supplements—rather than replaces—your primary brand voice.

3. 

   9 Feb 2026TRANSCRIPT

   How to Say Thank You to Your Podcast Listeners Meaningfully

   A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty. While tools like AI can suggest typical "Thanksgiving-themed" scripts, the most impactful messages are those that feel personal and authentic, such as thanking listeners at the beginning and end of every episode to reinforce their importance to your brand. By prioritizing genuine connection over sales-driven tactics, hosts can build deeper trust and turn passive listeners into a dedicated, thriving community. The path to building a loyal audience relies on the power of appreciation and creative recognition. Creators should implement Review Shout-outs to acknowledge individual fans, as this practice has been shown to exponentially increase engagement and review counts. Instead of standard "Cyber Monday" sales, offer exclusive rewards for listeners, such as free access to a training or a private Q&A session, which serves as a tangible thank you for their time. Finally, donating your "ad space" to a nonprofit of the month shows your audience that you are committed to using your platform for good, further strengthening the relationship between host and community.

Inside a recent episode

Podcast Video Marketing with Whitney Lauritsen: Grow Your Show

Published 19 Mar 2026 · Transcript excerpt

[…] What service is it providing? How is it? What is the point of this video basically? Consistency is equally important as the value that you're giving. If you can post videos as often as possible and also keep your style and your branding consistent. So repeat that same style and branding, which you can shift over time. But to keep it consistent for a certain period of time, experiment it, see how you feel, see how people are reacting to it. That's really where you're going to build your audience up. They're going to know you, they're going to like you, and they're going to trust you. They'll keep coming back. […]

Who has been a guest on Feed Your Brand

Names identified in recent episode analyses. Showing up to five guests.

• Juliet Clark
• [Guest Name]
• Podcasters United
• Gordon Firemark

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

41,682

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.7 / 5

3 ratings

Spotify

4.7 / 5

13 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

84

Social presence

0

YouTube

85

Engagement

81

Contact Feed Your Brand

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Feed Your Brand