Webinar: Keep the Fun Parts: How Email Marketers Use AI Without Losing the Craft
In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop.
Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances.
The big idea: let AI take the boring parts so you keep the parts you love.
Resources
RGE Email Survey report: https://reallygoodemails.com/reports/rge-email-survey (https://reallygoodemails.com/reports/rge-email-survey)
Beefree AI manifesto: https://reallygoodemails.com/ai-manifesto (https://reallygoodemails.com/ai-manifesto)
Our RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing (https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing)
Prompt library: https://reallygoodemails.com/tools/prompt-library (https://reallygoodemails.com/tools/prompt-library)
RGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skill (https://github.com/matt-helbig/rge-quality-index-skill)
Unslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md (https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md)
The Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulated (https://reallygoodemails.com/webinars/email-glow-up-regulated)
Chapters
00:00 Hi, we're here to confess
01:51 What's on the menu
02:51 The survey says: 64% use AI, 1% start with it
04:47 The Beefree AI manifesto
06:09 What marketers actually want from AI
07:33 What's an MCP? (No jargon, promise)
08:44 How Baird thinks about AI
12:54 Inside Baird's Copilot agent workflow
19:28 Eating our own cheese: building the RGE newsletter
21:55 Sales follow-ups that don't look like AI slop
26:27 Our prompt library (and our favorites)
29:57 Give AI bigger goals
31:35 Just ramble: dictation for better prompts
32:54 AI as your second set of eyes
34:58 Did it twice? Make it a skill
39:41 Cloning Mike (sort of): brand voice + unslop
41:40 The RGE Quality Index
45:42 Airing our AI grievances
49:18 Will AI replace email marketers?
55:14 Buy-in, time savings, and chaining MCPs
59:31 Taste beats the sea of sameness
01:02:30 Outro
#EmailMarketing #AI #ReallyGoodEmails
18 Sept 2026
We Put Our Own Onboarding Emails To The Test with Kelsey Yen
On Feedback Friday we usually review other brands' emails. This time we put our own SaaS onboarding emails up for review.
Together we look at five onboarding emails inside the RGE Studio builder and talk through what each one is for, when it sends, and what we'd change.
Chapters
00:00 Intro
02:28 Email 1: Your ESP wasn't built for this
16:32 Email 2: Power up your dream team
23:20 Email 3: Getting your email into SFMC
29:15 Email 4: Your trial is ending
38:15 Email 5: A hate letter to Outlook
43:59 Outro
Kelsey Yen: https://www.linkedin.com/in/kelsey-yen/ (https://www.linkedin.com/in/kelsey-yen/)
Build your own really good emails
All five emails in this episode were built in RGE Studio, the drag-and-drop builder inside Really Good Emails. Save inspiration from the library, build your own version, then export the HTML or connect your ESP. Free to sign up at https://reallygoodemails.com/studio (https://reallygoodemails.com/studio)
Want feedback on your emails? Submit them at https://reallygoodemails.com (https://reallygoodemails.com) and they could end up on a future Feedback Friday.
Follow @reallygoodemails (https://www.instagram.com/reallygoodemails/) on IG, drop a comment with your take, and subscribe for new episodes.
28 May 2026
Stop treating Dark Mode like an afterthought with Annett Forcier
Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely.
Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built.
Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio
EmailBoutique https://www.emailboutique.io/
Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/
Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design
Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers
Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9
00:00 Annett Forcier
00:34 What is Dark Mode?
03:10 Accessibility And Variants
04:05 Design First Not Code
04:46 Style Guide To Set Expectations
08:57 Why Not All Images
11:19 Getting Started Resources
12:14 Logo Solutions And Hacks
18:46 Icons And Illustration Prep
22:00 CSS Tricks For Text
24:51 Choosing Dark Mode Colors
27:38 Testing And Client Expectations
28:53 Pixel Perfect Myth
29:40 Educating Stakeholders
30:42 Email Style Guides
32:23 Client Reality Check
33:17 Email Review Setup
33:29 Nothing
37:25 DoorDash
41:26 Inverse Newsletter
42:34 Claude
48:06 Outro
Reach and audience
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Apple Podcasts (US)
5.0 / 5
3 ratings
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