Hosted by Francesca Morfini, Femme Studios is a series of conversations with female entrepreneurs, artists and leaders who have carved their own path and are now putting a dent in and beyond our city, Toronto. Listen, learn and laugh with us as we take a look at what motived them to get started, and the tools they picked up along the way — getting them to where they are today.
Mel Smith + Lori Hatcher: Innovation Lead + Head of Marketing, Truss Beverages
I sit down with two women behind Truss, a cannabis beverages company. Meet Mel Smith, who leads innovation, and Lori Hatcher-Hillier, who leads marketing. Truss is one of the few companies that focuses only on beverages, and parents 5 different brands that are catered for very different customers and moments. In this episode, we talk about gender diversity within cannabis, commitment to product over profit, and what advice they wish they could have given their younger selves at the start of their career.
10 Nov 2021
Irie Selkirk: Co-founder, Rise, Sansero & Good Cap
Irie Selkirk is a pioneer in the psychedelic and cannabis industries, focused on educating companies, individuals and doctors alike. Most recently, Irie co-founded Rise Wellness, the world’s first low-dose psilocybin retreat and Sansero Life Sciences, company focused on cultivation, research and potential applications for psilocybin and other compounds. I met Irie through MAPS Canada, the Multi Disciplinary Association of Psychedelic Studies, where she founded the Toronto chapter. In this episode, we discuss growing up in Jamaica and the impact that had on her perspective of plant medicine, her experience in the cannabis industry at companies like Tokyo Smoke, her move towards psychedelics. We also get into the foundational issues of legalization as she focuses on making the benefits of these natural medicines more readily available.
10 Nov 2021
Elaisha Jade: Meditation Instructor + Founder, Your Mindful
Elaisha Jade is a Meditation Instructor and Founder of Your Mindful. I met her a few years ago at a gathering to Soho House members and remember being captivated by her positive energy – she was a ray of sunshine, which you’ll hear through her voice. I followed her journey through social after our first meeting as she accredited herself as a meditation instructor, finding her sessions to be soothing, grounding and frankly just so fucking necessary during the wake of COVID. We sat down to chat about how she’s navigated learnings in mental health through meditation, the racialized nature of accessing mental health care, and understanding your “why?”.
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