Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators.
Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.
How Did One of Six Startmate Founders Build an AI Motherhood Companion?
Most new mothers aren't short on information about pregnancy and birth, they're drowning in it, and that's the real problem this episode of Femtech At Work Podcast digs into. Gemma Campbell, founder of the motherhood app Mae, joins us to talk about what happens when a lonely, fragmented birth experience becomes the spark for a startup.
If you've ever felt like the "village" mothers talk about just isn't there anymore, this one will stay with you.
Key Takeaways:
Why does Gemma believe new mothers aren't ill-informed, but overwhelmed by something else entirely
Discover the moment that convinced Gemma that an information app is needed to feel like a warm conversation, not a search engine.
Find out how being one of six founders picked for Startmate completely reshaped how Gemma built Mae
What made Gemma abandon her "ship fast" plan for Mae and launch a totally different product instead
Learn why Gemma calls the solo founder journey "the ultimate hustle" and what keeps her going through it
Resources:
Gemma Campbell: LinkedIn (https://www.linkedin.com/in/gemmalcampbell/)
Mae: LinkedIn (https://www.linkedin.com/company/askmae/) | Tiktok (https://www.tiktok.com/@askmae__)
Mae: askmae.app/ (https://www.askmae.app/)
Maaike Steinebach: LinkedIn (http://linkedin.com/in/maaike-steinebach-8a3a304)
Website Femtech Future: femtechfuture.com (http://femtechfuture.com)
Instagram Femtech Future: @femtech_future (https://www.instagram.com/femtech_future)
If any of this made you nod along, the late nights, the information overload, the feeling of doing it all alone, please know you're not the only one, and conversations like this exist so you never have to feel that way for long. If Gemma's story gave you even a little comfort or a new way to think about your own journey, the kindest thing you can do is leave a 5-star review, like and share this with your network because it genuinely helps more mothers and more founders like Gemma find this show. Thank you so much for being here!
16 Jul 2026
Pelvic Organ Prolapse Recovery: Why 40% of Women Still Suffer Years Later
She burst into tears the first time she tried on pelvic floor support wear that was supposed to help her — instead, it fell off and left her in more pain.
On this episode of Femtech At Work, a women's health innovation podcast, Rosie Dumbrell, Founder of Everform Therapywear and a pelvic-health-trained physiotherapist, shares how that moment set her on a five-year journey to build something better. If you're building something in femtech, watch closely — Rosie's story is a real lesson in solving a problem nobody else wanted to touch. And her honesty about what it's cost her, personally, is the kind of thing that sticks with you long after you've stopped listening.
Key Takeaways:
Why do most postpartum compression garments actually make pelvic floor symptoms worse instead of better
Discover what happened when Rosie pitched incontinence and pelvic pain to a room of fifty male investors
Find out how one dismissed GP appointment led a physio to diagnose her own perimenopause at 42
Learn why teenage gymnasts and AFLW athletes face a surprisingly high risk of leaking, even without giving birth
What percentage of Australian women are still living with pelvic floor problems years after having their babies
Resources:
Rosie Dumbrell: LinkedIn (https://www.linkedin.com/in/rosie-dumbrell-70a81111a/)
Everform: LinkedIn (https://www.linkedin.com/company/everform-therapywear/) | Instagram (https://www.instagram.com/everformwear/?hl=en)
Everform: everformwear.com.au/ (https://everformwear.com.au/)
Maaike Steinebach: LinkedIn (http://linkedin.com/in/maaike-steinebach-8a3a304)
Website Femtech Future: femtechfuture.com (http://femtechfuture.com)
Instagram Femtech Future: @femtech_future (https://www.instagram.com/femtech_future)
If any part of Rosie's story landed for you- the fear of being dismissed, the exhaustion of advocating for your own body, the relief of finally being believed, you are far from the only one who's felt that way, and this show exists because those stories deserve to be told out loud. If this episode gave you that feeling, the best way to help us reach more women who need to hear it is to leave a 5-star review on whatever platform you're listening on, share with a friend and your network, and then subscribe so you never miss the next founder's story. Thank you so much for being here. See you next week.
9 Jul 2026
From Crippling Anxiety to a 700K Community-Funded App
On this episode of Femtech At Work, Mary Doube, civil engineer turned competitive strongwoman and co-founder/CEO of Aviiana, shares how being told her crippling perimenopause symptoms were "trauma" pushed her to build the app she couldn't find anywhere else. After VCs passed, Mary and her co-founder turned to their community, raising $700,000 in a crowdfunding round that closed in 48 hours flat. Now backed by a health-tech growth partner, Aviiana is building a women's health innovation platform combining a symptom tracker, a doctor-ready health passport, and a vetted directory of professionals. This is a masterclass in investing in women's healthcare — not from a boardroom, but from a mum of three who nearly didn't make it through her own perimenopause. If you've ever been told you're "fine" while your body says otherwise, you need to hear this.
Key Takeaways:
Why did one doctor's diagnosis send this founder into a mental health crisis instead of an answer?
Find out how a civil engineer with no medical background ended up building a health tech platform used by thousands of women
Discover what happened in the 48 hours after this founder asked her community for money instead of investors
What did the VCs get wrong when they passed on funding this founder — twice?
Use this founder's story to rethink what you assume about your own "unexplained" symptoms
Resources:
Mary Doube: LinkedIn
Aviiana: LinkedIn (https://www.linkedin.com/in/mary-doube-b545107/)
Aviiana: LinkedIn (https://www.linkedin.com/company/strong-formula/) | Instagram (https://www.instagram.com/aviianaofficial) | Facebook (https://www.facebook.com/groups/725440067660769/#) |
Aviiana: aviiana.com.au/ (http://aviiana.com.au/)
Maaike Steinebach: LinkedIn (http://linkedin.com/in/maaike-steinebach-8a3a304)
Website Femtech Future: femtechfuture.com (https://www.femtechfuture.com)
Instagram Femtech Future: @femtech_future (https://www.instagram.com/femtech_future)
If this episode made you sit with the memory of a doctor telling you "you're fine" while your body was screaming otherwise, you are not alone, and you are not imagining it — Mary's story is proof that the answers exist even when the system hasn't caught up yet, and if this conversation gave you even a flicker of recognition, do one thing right now: leave a 5-star review on whatever platform you're listening on, because it takes 30 seconds and it's the single most powerful way to help Femtech At Work reach the women who need to hear a story like Mary's, so subscribe on Spotify or Apple Podcasts so you never miss a founder story like this one, and thank you so much for being here. See you next week.
Who has been a guest on Femtech At Work
Names identified in recent episode analyses. Showing up to five guests.
Theresa Lovelin
Kelly Yamamoto
Mayra Hurtado
Eric Yang
Amina Sugimoto
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
57
Social presence
0
YouTube
0
Engagement
32
Contact Femtech At Work
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Femtech At Work
Who hosts Femtech At Work?
Maaike Steinebach host the show. Published by Maaike Steinebach.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Femtech At Work take guests?
Yes. Guests have been identified in episode analyses.
Host of Femtech At Work?
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