Welcome to Fiber Radio, a podcast created just for fiber business owners who are looking to build a marketing toolkit that is both ethical and profitable. Whether you’ve been in business for ages, have started recently, or are still considering whether being an entrepreneur is right for you, this is the place to start.
I’m your host, Anastasia Williams, and I’m so glad to have you here with me.
www.anastasiacreates.co
Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg
Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy.
Connect with Abby:
Craft Industry Alliance website (https://www.craftindustryalliance.org)
Craft Industry Alliance Instagram (https://www.instagram.com/craftindustryalliance)
Other links mentioned:
hh Americas (https://www.hh-americas.com/) (June 20 - 23, 2023)
New York Sheep & Wool Festival (https://sheepandwool.com/) (Rhinebeck)
Helpful resources:
Make Your Business Card Stand Out: Essential Elements to Include (m1rmarketing.com) (https://www.m1rmarketing.com/post/make-your-business-card-stand-out-essential-elements-to-include)
11 May 2023
Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca
In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.
Connect with Sarah:
Sign up for her newsletter! (https://view.flodesk.com/pages/645be62a351bfdf1ecd9d037)
Check out her patterns (https://www.ravelry.com/designers/sarah-barca)
Follow her on Instagram (https://www.instagram.com/strungoutknits)
Check out her website (https://www.strungoutknits.com/)
Shop on her Etsy (https://www.etsy.com/shop/SOKVentures)
Other things mentioned:
My secondhand online yarn shop (https://www.forthebirdsrehab.com)
Kristina McGrath (https://kristinamcgrath.com/)
Join Book Club & do Scary Bingo with us in the Fiber Business Collective (https://www.fiberbusinesscollective.com)
Omnivore App (https://www.omnivore.app) (keep all your newsletters in one place)
Eli Trier (https://www.elitriercommunities.com)
Eli's newsletter signup (https://elitriercommunities.com/sundayletter)
Bird Collective (https://www.birdcollective.com)
Olive & June (https://oliveandjune.com/)
ManiMe (https://www.manime.com)
Emily Lymm - Wool & Palette (https://www.woolandpalette.com)
Newsletter Provider:
MailerLite (https://www.mailerlite.com)
MailChimp (https://www.mailchimp.com)
Flodesk (https://flodesk.com/c/H6O4MC)(affiliate link)
4 May 2023
How to Write a Better Newsletter
Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!).
Past Episodes Mentioned:
Interview Episode - There is No Such Thing as Competition with Eli Trier (https://www.m1rmarketing.com/podcast/episode/e7f24ca4/interview-episode-there-is-no-such-thing-as-competition-with-eli-trier)
Coaching Episode - There's Still Value in Newsletters with Emily Wool (https://www.m1rmarketing.com/podcast/episode/25be84f8/coaching-episode-theres-still-value-in-newsletters-with-emily-wool)
Newsletter Providers Mentioned:
Mailerlite (https://www.mailerlite.com)
Flodesk (https://flodesk.com/c/H6O4MC) (affiliate link)
MailChimp (https://www.mailchimp.com)
ConvertKit (https://www.convertkit.com)
Klaviyo (https://www.klaviyo.com)
AI Bots Mentioned:
ChatGPT (https://chat.open.ai)
Rytr (https://rytr.me)
Bard (https://bard.google.com)
Other Links Mentioned:
Bird Collective (https://www.birdcollective.com)
For the Birds Rehab: Secondhand Yarn Shop (https://www.forthebirdsrehab.com)
Join the Fiber Business Collective (https://www.fiberbusinesscollective.com)
(I mentioned a workshop hosted by Eli Trier - you can check her out here (https://www.elitriercommunities.com) if you'd like to learn more about what she teaches)
27 Apr 2023
We Aren't Really Knitting for Our "Mental Health"
Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.
Links mentioned in this episode:
Alchemy: The Curious Science & Dark Art of Creating Magic in Brands, Business, and Life (https://bookshop.org/p/books/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life-rory-sutherland/6435847?ean=9780062388421) by Rory Sutherland
Fiber Business Collective (https://www.fiberbusinesscollective.com)
20 Apr 2023
Interview Episode - How Trends Work in Fiber Arts with Julie Robinson
Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry.
Connect with Julie:
Julie's Instagram (https://www.instagram.com/julieatwork)
Julie's Website (https://www.julieatwork.com)
Other links mentioned in this episode:
Brianna Capelet (https://www.etsy.com/listing/674338045/pdf-pattern-the-original-brianna-capelet?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=brianna+capelet&ref=sr_gallery-1-10&sts=1&organic_search_click=1)
Julie Hoover (https://juliehoover.com/)
Levi's 501 Jeans (https://www.levi.com/US/en_US/search/501%C2%AE%20jeans/facets/feature-fit_name/501%c2%ae/productitemtype/jeans/feature-size_group/women%27s/feature-size_group/men%27s?Camp=SEM*EC*US*EN*590047544*subbrand*bing&msclkid=7f565d22a28615d3c3603962065d304d)
Our Maker Life (https://www.ourmakerlife.org)
h+h Americas (https://www.hhamericas.com)
Allison P. Davis's article: A Vibe Shift is Coming - Will any of us survive it? (https://www.thecut.com/2022/02/a-vibe-shift-is-coming.html)
13 Apr 2023
Should you offer discounts?
It's not black & white. So, let's talk about it.
6 Apr 2023
Interview Episode - How Can We Increase the Value of Craft? with Lily Pearsall
Connect with Lily:
Lily’s Instagram (https://www.instagram.com/lily_curatorialknits)
The Curatorial Knits Podcast (https://www.youtube.com/@Lily_curatorial_knits)
Other links mentioned in this episode:
To Have and To Hold book by Philipp Blom (thriftbooks.com) (https://www.thriftbooks.com/w/to-have-and-to-hold_philipp-blom/422458/item/5681957/?mkwid=%7cdc&pcrid=76897273066017&pkw=&pmt=be&slid=&product=5681957&plc=&pgrid=1230353808544789&ptaid=pla-4580496735976160&utm_source=bing&utm_medium=cpc&utm_campaign=Shopping+-+High+Vol+Scarce+-+%2410+-+%2450&utm_term=&utm_content=%7cdc%7cpcrid%7c76897273066017%7cpkw%7c%7cpmt%7cbe%7cproduct%7c5681957%7cslid%7c%7cpgrid%7c1230353808544789%7cptaid%7cpla-4580496735976160%7c&msclkid=8e2479feae8f1f1a25f01dd0eff297ec#idiq=5681957&edition=2563673)
Lily’s gallery: Hosfelt Gallery (https://hosfeltgallery.com/)
René Magritte | MoMA (https://www.moma.org/artists/3692)
Andrea Higgins (https://www.andreahiggins.com/)
Suzusan (https://www.suzusan.com/)
Paul McCartney and His Creative Practice: The Beatles and Beyond by Phillip McIntyre, Paul Thompson, Paperback | Barnes & Noble® (barnesandnoble.com) (https://www.barnesandnoble.com/w/paul-mccartney-and-his-creative-practice-phillip-mcintyre/1139530814)
30 Mar 2023
Coaching Episode - Improving Messaging to Increase Accessibility with Dan Strizak
23 Mar 2023
Interview Episode - Branding in the Fiber Arts Industry with Emily Lymm
Emily’s website: www.woolandpalette.com (http://www.woolandpalette.com)
Emily’s Instagram: www.instagram.com/wool.and.palette (http://www.instagram.com/wool.and.palette)
Emily’s guide on Color Theory: Going Beyond the Rainbow (https://mailchi.mp/4a1a2ede8323/more-info-page)
Links mentioned in this episode:
TSA Instagram - www.instagram.com/tsa (https://www.instagram.com/tsa)
Who Gives a Crap - Home | Who Gives A Crap USA (https://us.whogivesacrap.org/pages/home)
Squatty Potty - https://www.squattypotty.com (https://www.squattypotty.com/)
Hilda TV Series - Watch Hilda | Netflix Official Site (https://www.netflix.com/Title/80115346)
Fiber Business Collective - https://www.fiberbusinesscollective.com (https://www.fiberbusinesscollective.com)
29 Sept 2022
Coaching Episode - Using Social Media When You Hate It with Stacy Dresow
Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter.
Connect with Stacy:
Website (https://www.dresowfamilyfarm.com/)
Instagram (https://www.instagram.com/dresowfamilyfarm/)
Facebook (https://www.facebook.com/dresowfamilyfarm)
Join the Fiber Business Collective (https://www.fiberbusinesscollective.com).
This week's episode is supported by White Rose Fiber Company (https://www.whiterosefibercompany.com).
22 Sept 2022
Interview Episode - To Etsy or Not to Etsy with Danielle Spurge
Danielle from the Merriweather Council & I discuss all the fun things like star seller, whether you should really leave Etsy once you’re established, and our favorite Backstreet Boys.
This episode's supporter is the Knitting Witchling:
The Knitting Witchling's website (https://shepherdemporium.wixsite.com/theknittingwitchling)
The Knitting Witchling's Instagram (https://www.instagram.com/theknittingwitchling/)
15 Sept 2022
How is a Business Like a House?
Don’t think of it as selling - think of it as inviting your customers to spend time with you in your business “home”.
Join the Fiber Business Collective (https://www.fiberbusinesscollective.com) for access to my signature marketing course, Homecoming.
This episode is supported by Emily C Gilles:
Emily's Discord Server (https://www.emilycgillies.ca/pages/join-the-community)
Emily's Instagram (https://www.instagram.com/emily.c.gilles)
Emily's Website (https://emilycgillies.ca/)
8 Sept 2022
Coaching Episode - There's Still Value in Newsletters with Emily Wool
Emily Wool of Emily Ruth Prints and I talk about content ideation, repurposing, and dive deep into ways a newsletter can successfully function in a business.
Connect with Emily:
Emily's Website (https://www.emilyruthprints.com/)
Emily's Instagram (https://www.instagram.com/emilyruthprints/)
Emily's Patreon (https://www.patreon.com/emilyruthprints)
This episode was supported by The Knitting Witchling:
Instagram (https://www.instagram.com/theknittingwitchling/)
Etsy (https://www.etsy.com/shop/knittingwitchling)
Learn more about Your Epic Business (https://www.anastasiacreates.co/yourepicbusiness).
1 Sept 2022
Interview Episode - There is No Such Thing As Competition with Eli Trier
I talk to Eli today about her journey as a neurodivergent business owner, making relationship marketing work for you, and being okay with not doing things the way you’ve been told to.
Connect with Eli:
Eli's website (https://www.elitriercommunities.com)
Eli's Instagram (https://www.instagram.com/elitriercommunities)
25 Aug 2022
Starting a Fiber Business on a Budget
When it comes to starting a business, there are so many options for tools and apps. If you're starting from scratch and you've got minimal income to invest, where should you be focusing your energies? Today, we're talking about just that.
Today's episode was sponsored by tech editor and consultant, Kristina McGrath:
Kristina's website (https://www.kristinamcgrath.com)
Kristina's Instagram (https://www.instagram.com/kristinamcgrath.edit)
Book a free chat with Kristina (https://www.kristinamcgrath.com/fiberradio)
Payment systems:
PayPal
Venmo
Square
Stripe
Online storefronts & websites:
Etsy
Wix
Shopify
Squarespace
Free newsletter options
MailChimp
MailerLite
SEO Tools:
Free google SEO course (https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=en%2F&visit_id=637969936858726125-1135290229&rd=1)
Pinterest
18 Aug 2022
Coaching Episode - Using Your Ideal Customer as Tool with Abby Goodman
Abby was initially not a fan of ideal customer work. Today, we work together to discuss how she can utilize the ideal customer profile as a tool in her business to help her focus her marketing efforts.
Connect with Abby:
Abby's website (https://abbygoodknits.com/)
Abby's Instagram (https://www.instagram.com/abbygoodknits)
Abby's Ravelry page (https://www.ravelry.com/designers/abby-goodman)
This episode was originally aired in February 2021.
Links mentioned in this episode:
Wing and a Prayer Farm (https://www.wingandaprayerfarm.com/)
Interview with Tammy from Wing and a Prayer Farm (https://anchor.fm/localwool/episodes/Episode-7---Living-on-a-Wing-and-a-Prayer-with-Tamara-White-e3roqn) (from former Local Wool podcast)
Cecilia Campochiaro (https://ceceliacampochiaro.com/)
The Gentle Knitter Podcast (https://www.youtube.com/thegentleknitterpodcast)
Jamieson's Wool Yarn (https://www.jamiesonsofshetland.co.uk/)
11 Aug 2022
Do You Really Need an Ideal Customer?
I think you and I both know that I'm going to say "yes, you need an ideal customer". But I promise that I have very good reasons for believing this. Today we are tackling why you need one, how to start one, if you can have more than one, and how much detail your profile needs to have.
This episode is supported by tech editor, Jenna Sargent.
Jenna's Website (https://www.jennasargentedit.com)
Jenna's Instagram (https://www.instagram.com/jennasargent.techedit/)
Additionally, if you are interested in private coaching, you can book with me at www.anastasiacreates.co (https://www.anastasiacreates.co). If you are interested in learning more about the Fiber Business Collective, you can check that out at www.fiberbusinesscollective.com (https://www.fiberbusinesscollective.com).
4 Aug 2022
Why You Need a "Why"
You hear it all the time - "you need to have a 'why'". Really? Sorry, but yes, really. Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those.
This episode was supported by:
Emily Wool of Emily Ruth Prints
Emily's Website (https://www.emilyruthprints.com/)
Emily's Instagram (https://www.instagram.com/emilyruthprints)
Asia of Yarn Fixation
Asia's Etsy Shop (https://www.etsy.com/shop/yarnfixation/?etsrc=sdt)
Asia's Instagram (https://www.instagram.com/yarnfixation)
Resources mentioned:
Simon Sinek's TED Talk (https://youtu.be/qp0HIF3SfI4)
Erin Clayton (https://erineendesigns.com/) (Designer, Consultant, and Graphic Designer)
Pela Case (https://pelacase.com/)
28 Jul 2022
So, You Want to Start a [Fiber] Business
The reality is that most of us tend to fall into our businesses or throw them together a little haphazardly... instead of having a plan. While this is common, it's not recommended. Today, I'm going through the six primary questions you should be asking yourself before you start your business. Don't worry if you've already started one - it's never too late to reassess where you're at!
This episode was sponsored by Aimee Sher Makes
Aimee's Website (https://www.aimeeshermakes.com)
Aimee's Instagram (https://www.instagram.com/aimeeshermakes)
Book Recommendation: Validating Product Ideas Through Lean User Research (https://bookshop.org/a/85235/9781933820293)
Want to sponsor a podcast episode? Get more information here. (https://www.anastasiacreates.co/podcastadvertising)
If you're ready to book some personalized help or join the Fiber Business Collective, head to https://www.anastasiacreates.co (https://www.anastasiacreates.co).
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