About Field Notes on Building a Legendary Team Culture.
Designed for growth-oriented coaches and leaders who believe culture is the competitive advantage.
Fortitude Friday explores the mindset, leadership, and structural standards that separate average teams from legendary ones. Each episode delivers practical field notes drawn from working with elite sport and corporate programs, building cultures that elevate performance, strengthen belonging, and create lasting legacies.
If you care about standards that hold under pressure, shared ownership of leadership, and environments where challenge and support coexist, we welcome you.
Culture is one of the most overused and least understood words in sport, and we'll change that. During this workshop, we'll walk you through the exact system we use with elite sports programs to build high-performing team cultures: how to design your anchoring experience during the first few moments of the season, how to advance the standards you set through the season, and how to embed the culture into what your team does every single day. You'll build the blueprint for your team culture this season, in real time.
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15 Jul 2026
build your team culture for the 26- 27 season
Sign up for the workshop! (https://info.fortitude.coach/coach-webinar)
You map out your offense and defense down to the last detail. How will you introduce it, rep it, tweak it, leaving no stone unturned. So here's the question: do you have that same kind of plan for building a team that fully commits, sacrifices, and performs for each other?
A team can not reach its full potential with a culture that is holding it back. Talent still wins games; culture doesn't replace that. But a team that knows who it is, and why it matters, plays differently than a collection of good players who don't. That sense of identity isn't luck; it's built the same way you build a scheme.
We're running a live workshop for coaches to build a system for how they will embed a winning culture into their program heading into the '26-'27 season.
Save your spot here (https://info.fortitude.coach/coach-webinar)
1 Jul 2026
rethinking stress, adversity, & performance
Every team faces a hill: a tough opponent, a brutal stretch, a losing streak that starts to feel insurmountable. But the research is detailed: whether a team can climb that hill isn't decided by individual toughness alone. It's decided by connection.
In this episode, we dig into what it actually means to treat adversity as the climate your athletes perform in, not a storm that occasionally rolls through. We talk about why most coaches wait for adversity to hit before addressing it, why that approach is so costly, and what it looks like to build a shared team narrative around hard moments before they arrive.
Finally, we make the case for coaches who think "this is great, but I need to win games" — why connection isn't just a feel-good add-on, but a performance driver, and what happens to even a team of superstars when it's missing.
Pressure isn't something your athletes need to face alone. This episode is about building the kind of team where they don't have to.
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17 Jun 2026
how we train mindset for high performance
Your best performance happens in the present moment. So why aren't we training for it?
In this episode, we pull back the curtain on how Fortitude actually trains the mindset. We break down how we use meditation and mindfulness not as wellness buzzwords, but as practical tools to train attention — the same way you'd train a physical skill.
You'll hear how this work translates directly to competition, why attention is the foundational mental skill, and how coaches and athletes alike can start building this capacity today.
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3 Jun 2026
the most untapped asset in sports
Coaching in 2025 is a fundamentally different job than it was a decade ago. NIL deals, the transfer portal, constant roster turnover, all layered on top of the traditional demands of being a tactician, mentor, counselor, and recruiter simultaneously. And yet, for all that's asked of coaches, very few are ever actually taught how to lead people. How to build culture, develop trust, or bring a team through adversity.
In this episode, Ryan and Brian dig into why the most overlooked asset in sports isn't the playbook or the talent roster, it's the coach. Research shows that coach stress gets projected directly onto athletes, shaping confidence, relationships, and whether players feel like they genuinely belong to something worth fighting for. Coach development isn't just good for the team. It's good for the coach.
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18 May 2026
The Tides are Turning: Coaches are Performers Too
Something is shifting in the coaching world. Ryan and Brian, co-founders of Fortitude, dig into why the best coaches — from Darko Rajaković to Shaka Smart to Tara VanDerveer — are openly investing in their own mental performance and leadership development. They trace the idea back to Brian's very first newsletter in 2021, explore why asking for help is a sign of strength rather than weakness, and make the case that the team cannot consistently be at its best unless the leader is. If you coach, lead, or work inside a program, this one's for you.
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X (https://x.com/FortitudeMPC)
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
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