Most branding advice is vague fluff. This isn't that. Field Notes delivers practical, no-nonsense insights on brand clarity, messaging, and building something that actually sticks, grounded in the Brand Shepherd and the Vibe, Tribe, & Why® framework. <br/><br/><a href="https://brandshepherd.substack.com?utm_medium=podcast">brandshepherd.substack.com</a>
Field Notes Podcast by Brand Shepherd
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39 episodes
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Podcast Overview
Most branding advice is vague fluff. This isn't that. Field Notes delivers practical, no-nonsense insights on brand clarity, messaging, and building something that actually sticks, grounded in the Brand Shepherd and the Vibe, Tribe, & Why® framework. <br/><br/><a href="https://brandshepherd.substack.com?utm_medium=podcast">brandshepherd.substack.com</a>
Language
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Publishing Since
8/2/2025
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Recent Episodes
June 27, 2026
Nobody Sends Videos for Thought Leadership. Here's Why That Matters.
<p>Here is a strange observation: in over 30 years of doing this work, nobody has ever sent me a video and said “you need to watch this. It will challenge how you think about your business.”</p><p>Articles, yes. Books, constantly. Posts on LinkedIn, all the time. But never a video.</p><p>This week’s Field Notes explores why that is, and what it tells us about the mediums of influence in professional life. Video dominates almost everywhere except the one place where you might expect it most: B2B thought leadership. Dan’s theory is that video asks too much of the viewer to work for an audience whose time and attention are already maxed out.</p><p>If your brand is making decisions about where to invest in video, this one is worth your time.</p> <br/><br/>Get full access to Brand Shepherd at <a href="https://brandshepherd.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">brandshepherd.substack.com/subscribe</a>
June 20, 2026
What the Industrial Revolution Can Teach Brands About the AI Moment
<p>History is rhyming, and the rhyme should concern us.</p><p>This week’s Field Notes is more philosophical than usual. Dan walks through the structural parallel between the Industrial Revolution and the current AI moment: the unchecked deployment, the cultural backlash that followed (the Arts and Crafts movement), the eventual synthesis (the Bauhaus), and the dark consequence almost nobody wants to talk about (mechanized warfare in World War One).</p><p>The question that should be haunting every brand conversation about AI right now is the one nobody is asking: what is the AI equivalent of World War One? And if you are running a brand, the more immediate question is whether you can read the room well enough to navigate what is coming.</p> <br/><br/>Get full access to Brand Shepherd at <a href="https://brandshepherd.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">brandshepherd.substack.com/subscribe</a>
June 13, 2026
Print Is Making a Comeback. Three Things to Know Before You Dive In.
<p>Print is back, and brands are starting to ask the right questions about how to step into it without getting burned.</p><p>This week’s Field Notes covers three things every digital-first brand needs to know before ordering their first print run: why color will not match your screen and what to do about it, why Pantone is no longer the industry standard (and the strange Adobe falling-out that caused it), and why physical timing requires a completely different mindset than digital.</p><p>If you are about to dive into brochures, apparel, or branded objects for the first time, this one is for you.</p> <br/><br/>Get full access to Brand Shepherd at <a href="https://brandshepherd.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">brandshepherd.substack.com/subscribe</a>
39 total episodes available
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- What is Field Notes Podcast by Brand Shepherd?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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