Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.
Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?
This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not quite feel like you. No formulas. No borrowed playbooks. Just honest observations from the real world, made useful for your business.
Topics covered include marketing strategy, content marketing, joyful marketing, brand building, small business growth, entrepreneurship, and the business of showing up as yourself.
There is a version of showing up in business that looks confident on the outside but feels hollow on the inside. Lindsay White knows exactly what that looks like. And she knows what it costs. In this episode Kirsten talks to leadership coach Lindsay White about what actually happens when founders stop performing and start leading from a place of joy. What shifts. What it costs to get there. And why so much of it shows up directly in how you market yourself. Visit Lindsay's website: https://h...
5 Aug 2026
Sowing Good with Matt Miles of Blue Seed
Matt Miles bakes bread. And then uses the proceeds to bake more bread for people who need it. That is it. That is the whole model. In this episode Kirsten talks to Matt about Blue Seed, his Toronto micro-bakery and social enterprise, and what building something genuinely community-oriented has taught him about joy, connection, and what people are actually hungry for beyond the bread itself. Simple idea. Real impact. This one will stay with you. Order some bread from Blue Seed: https://www.bl...
31 Jul 2026
What Is Joy, Really? A Conversation with Fernanda Villanueva
Most of us think we know what joy is. But do we? In this episode Kirsten talks to therapist Fernanda Villanueva about what joy actually is, how it is different from happiness, what gets in the way of it for most people, and whether it is something you can choose or something that just arrives. A conversation that will make you think differently about something you thought you already understood. Learn more about Fernanda over at: https://bloomwelltherapy.ca/ Let's connect: Instagram: @FieldT...
22 Jul 2026
Just Go for It with Erin Binns
Erin Binns has been walking with Kirsten most mornings after school drop off. And for a while she was quietly building something on the side. Something colourful. Something joyful. Something she had been putting off for years. In this episode Kirsten talks to her friend Erin about Percy James, the handmade gifting brand she started when she decided to finally make time for the thing she had always wanted to do. They talk about what it actually takes to give yourself permission to begin, why d...
15 Jul 2026
You Have a Better Story Than You Think with Rebecca Stanisic
Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough. In this episode Kirsten talks to Rebecca Stanisic, content strategist and storyteller, about what actually makes people care, why the real thing is always better than the polished version, and what gets in the way of just saying the honest thing. Learn more about Rebecca at: Website: https://reb...
8 Jul 2026
The Power of Being a Beginner with Nancy Macdonald
Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that. In this episode Kirsten talks to Nancy, founder of Atelier 123, about the power of play and what happens when you give yourself permission to be a beginner at something. Why the not knowing is not the obstacle. It is actually the whole point. For anyone who has been waiting until the...
1 Jul 2026
What Happens When You Get Curious with Tiffany Pratt
Tiffany Pratt has built a career out of one simple belief: that curiosity is the most powerful creative tool you have. And that most of us stopped giving ourselves permission to use it a long time ago. In this episode Kirsten talks to Tiffany, artist, designer, and brand storyteller, about what it actually looks like to build a business from a place of joy. How she has moved through interior design, television, product development, and brand work without waiting for perfect conditions or the ...
24 Jun 2026
The Joy Points Exercise: Let Me Walk You Through It
Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night. But what if you started with what genuinely delights them instead? In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something to write with, and one specific person in mind. This one is worth doing, not just listening to. L...
17 Jun 2026
When Did We Stop Doing Things Just for the Joy of It?
We say we don't have time for the things we love. And then we scroll for hours. That is not a time problem. It is a permission problem. In Episode 3 of Field Trip Marketing: The Podcast, Kirsten shares what 26 women revealed about joy, offline life, and what gets in the way. And ends with a direct invitation to go on a real field trip this week. Because the most resonant marketing you will ever create might come from the moments when you were not trying to create marketing at all. Let's conne...
10 Jun 2026
What People are Really Craving Right Now
Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way. People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like. In this episode Kirsten Jordan takes you on a field trip into a shift she has...
30 May 2026
Welcome to the Joy Field Trip
Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice rooted in authenticity. Learn how to embrace curiosity, storytelling, and joy to transform your business approach without massive budgets. Key insights include: The power of storytelling and authenticityBuilding deeper connections through joy-based marketing...
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