Podcast thumbnail for Fierce Females in Franchising

Fierce Females in Franchising

Claim This Podcast

by Phyllis Pieri

5.0(1 reviews)
10 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

What if the next chapter of your life included owning a business you love? Fierce Females in Franchising is a podcast for professional women who are ready to explore business ownership, financial independence, and a more flexible lifestyle. Hosted by franchise freedom strategist Phyllis Pieri, the show features conversations with female franchise founders, successful franchise owners, and industry experts who share the real stories behind building thriving businesses. With more than 40 years in the franchise industry, Phyllis helps women discover opportunities they may never have considered. Each episode explores leadership, entrepreneurship, confidence, and the powerful role franchising can play in creating a new future. If you are an empty nester, a woman in career transition, or simply wondering what comes next, this podcast will introduce you to one of the best-kept secrets in business. Because sometimes the smartest way to start a business… is not to start from scratch.

Language

🇺🇲

Publishing Since

3/18/2023

Reach the team behind Fierce Females in Franchising

Verified contact details for this show aren't on file yet — sign up to get notified when they land.

Recent Episodes

Episode thumbnail for We'll Teach You the Staffing Stuff

June 16, 2026

We'll Teach You the Staffing Stuff

<p>What if you could build a business that puts people to work, and you didn't need to know a single thing about staffing to do it? That's exactly what Melissa discovered when she joined Express Employment Professionals. In this episode, Phyllis sits down with Melissa to pull back the curtain on one of the most misunderstood franchise categories: staffing. Melissa shares why she says Express is really a B2B sales company that happens to operate in staffing, what the typical Express franchisee looks like (hint: they're done making other people rich), and the brilliant pandemic story that shows exactly what it means to be "in business for yourself, not by yourself."</p><p>If you've ever dismissed staffing as "not for me" — this episode will make you think again.</p><h2>WHAT WE COVER</h2><ul><li>Why you don't need a staffing background to succeed with Express Employment</li><li>How Express repositions itself as a B2B sales franchise, not a temp agency</li><li>The #1 mistake people make when researching franchises (throwing out this advice could change everything)</li><li>What the ideal Express franchisee actually looks like, and why corporate burnout is a feature, not a flaw</li><li>The drive-through job fair story: how one franchisee's COVID idea became a system-wide innovation in under a week</li><li>How to build a big business with a very small team: owner + 2 employees to start</li><li>Why the first 5 years of an Express franchise look different than you'd expect</li></ul><br/><h2>TIMESTAMP GUIDE</h2><ul><li><strong>1:42</strong> — "We'll teach you the staffing stuff": Why Express is really a B2B sales business</li><li><strong>7:13</strong> — Throw out what you think you know: Melissa's counterintuitive franchise research advice</li><li><strong>19:15</strong> — The drive-through job fair: A COVID innovation that went system-wide in one week</li><li><strong>22:36</strong> — "Sick and tired of making other people rich": Who the Express franchisee really is</li><li><strong>26:18</strong> — Small team, big business: The lean Express startup model</li></ul><br/><h2>CONNECT WITH EXPRESS EMPLOYMENT</h2><ul><li>Website: <a href="https://expressfranchising.com" rel="noopener noreferrer" target="_blank">expressfranchising.com</a></li></ul><br/><h2>READY TO EXPLORE FRANCHISE OWNERSHIP?</h2><p>If today's conversation sparked even a flicker of what if — let's talk. Book your free <strong>Freedom Clarity Call</strong> with Phyllis at <strong>franchise4u.com/calendar</strong>. No pressure. Just clarity.</p><h2>ABOUT YOUR HOST</h2><p><strong>Phyllis Pieri, CFE</strong> is The Ethical Heart-Centered Franchise Matchmaker and host of Fierce Females in Franchising. She helps professional women explore franchise ownership as a path to freedom, flexibility, and financial independence — on their own terms.</p><p>🌐 <a href="https://yourfranchisecoach.com" rel="noopener noreferrer" target="_blank">yourfranchisecoach.com</a> 📅 Book a Freedom Clarity Call: <a href="https://franchise4u.com/calendar" rel="noopener noreferrer" target="_blank">franchise4u.com/calendar</a></p><h2>LOVED THIS EPISODE?</h2><p>Please leave a review, share it with a woman who needs to hear it, and subscribe so you never miss a fierce female telling her story.</p><p>Stay fierce, stay curious, and keep crushing those goals.</p>

Episode thumbnail for From Burnout to Balance: How Teresa Hartsfield Found Freedom in a Coaching Franchise

June 16, 2026

From Burnout to Balance: How Teresa Hartsfield Found Freedom in a Coaching Franchise

<p>What happens when someone who has spent her whole career building businesses for everyone else finally finds the model that lets her build one for herself?</p><p>Teresa Hartsfield knows exactly what that feels like. A first-generation American, daughter of Vietnamese immigrant entrepreneurs, and a woman who has founded, led, and sold multiple businesses (including a top-performing franchise), Teresa spent years achieving everything from the outside while her personal life paid the price. She was gone. All the time.</p><p>Now, as a Focal Point Business Coaching franchisee, Teresa coaches executives and entrepreneurs to do what she wishes someone had helped her do sooner: align vision with execution, build great teams, and stop being so buried in the business that you forget to live.</p><p>In this conversation, Phyllis and Teresa go deep on imposter syndrome, the one question every franchise buyer should ask before signing, why "semi-absentee" is the most misunderstood term in franchising, and what it really looks like to invest in yourself after years of investing in everyone else.</p><p>If you're a woman in transition, an empty nester, or someone who is ready to stop working for somebody else and start building something that's actually yours, this episode will meet you right where you are.</p><h3>What We Cover in This Episode</h3><ul><li>Teresa's origin story: growing up first-generation American, watching her parents run restaurants, and where her entrepreneurial roots really began</li><li>What the restaurant life actually looked like (and why it shaped everything she did next)</li><li>Why servant leadership is at the core of who Teresa is as a coach</li><li>The biggest struggles Teresa sees in the women she coaches, including imposter syndrome, mom guilt, and the fear of being "too aggressive"</li><li>How the Focal Point model gave Teresa her mornings, her afternoons, and her family back</li><li>The one question she tells every franchise buyer to ask before they sign anything</li><li>Why franchise culture matters more than the product or the model</li><li>The kaizen philosophy: how working 1% better every day compounds into massive growth</li><li>A real, unfiltered look at what "semi-absentee" actually means (and why you should go in full throttle anyway)</li><li>Why women who've been stay-at-home moms are better prepared for business coaching than they think</li><li>The truth about franchise partnerships, conflict, and what makes them succeed or fail</li><li>Why following the proven system is always the right first move, even if you eventually reinvent</li></ul><br/><h3>Guest Bio</h3><p><strong>Teresa Hartsfield</strong> is a seasoned business and executive coach known for helping leaders break through overwhelm, scale with intention, and build performance-driven teams. With over 15 years of real-world experience building, operating, advising, and successfully exiting businesses, Teresa brings a rare mix of operator grit and strategic clarity to every client conversation. She's founded and led multiple companies, led turnarounds, and built and sold a top-performing franchise. As a Focal Point Business Coaching franchisee, Teresa focuses on strategic leadership development, co-founder alignment, building cohesive teams, and helping owners work on their business, not just in it. Her husband, Brian Hartsfield, is the Chief Development Officer for Focal Point Business Coaching.</p><h3>Connect with Teresa</h3><ul><li>LinkedIn: search Teresa Hartsfield - https://www.linkedin.com/in/teresahartsfield/</li><li>For coaching inquiries: connect via LinkedIn or reach out through Focal Point Business Coaching</li></ul><br/><h3>Ready to Explore Your Own Franchise Journey?</h3><p>If today's episode sparked something in you, even just a little flicker of "what if," let's talk. Book your free <strong>Freedom Clarity Call</strong> with Phyllis at: <strong><a href="https://franchise4u.com/calendar" rel="noopener noreferrer" target="_blank">franchise4u.com/calendar</a></strong></p><p>No pressure. No pitch. Just clarity.</p><h3>Timestamp Markers</h3><p>TimeTopic</p><p>0:00</p><p>Intro and show welcome</p><p>1:00</p><p>Teresa's bio</p><p>2:30</p><p>Growing up first-generation American, watching her parents run restaurants</p><p>4:00</p><p>The reality of the restaurant business and what she learned from it</p><p>5:00</p><p>Why servant leadership drives everything Teresa does</p><p>6:00</p><p>What she loves about the Focal Point model compared to brick-and-mortar businesses</p><p>7:00</p><p>The women Teresa coaches: imposter syndrome, mom guilt, and the fear of being too aggressive</p><p>9:00</p><p>Phyllis on curiosity, her career, and being the first woman in the room</p><p>10:30</p><p>Wells Fargo study: women now make up 43% of global entrepreneurship</p><p>12:00</p><p>Teresa on the power of women in business and doing it unapologetically</p><p>13:00</p><p>The kaizen philosophy: 1% better every day</p><p>13:30</p><p>A day in the life as a Focal Point franchise owner</p><p>15:30</p><p>Morning devotionals, mindset, and showing up grounded for clients</p><p>16:00</p><p>The one thing Teresa wishes she had known before buying her first franchise: culture</p><p>17:30</p><p>What it's been like to watch Focal Point's growth alongside her husband, Brian</p><p>18:30</p><p>The increasing number of women joining Focal Point as coaches</p><p>19:00</p><p>AI, the future of middle management, and why a franchise structure changes everything</p><p>20:30</p><p>How Teresa builds her client base: network, referrals, BNI, and the power of presence</p><p>21:30</p><p>Advice for the empty nester or stay-at-home mom stepping back into business</p><p>24:00</p><p>What Teresa wishes she had been asked: lean on the Focal Point network</p><p>25:00</p><p>Entrepreneurship is hard, but women are built for it</p><p>27:00</p><p>The truth about semi-absentee franchising: go in full throttle first</p><p>29:30</p><p>Franchise partnerships: what makes them work and what destroys them</p><p>31:30</p><p>Follow the system before you reinvent it</p><p>33:00</p><p>Why working with a franchise coach like Phyllis shortens the whole process</p><p>35:00</p><p>How to reach Teresa and what she can do for you - https://www.linkedin.com/in/teresahartsfield/</p>

Episode thumbnail for From PT to CEO: How Ann Edwards Is Franchising the Future of Wellness

March 18, 2026

From PT to CEO: How Ann Edwards Is Franchising the Future of Wellness

<p>What if the gap in healthcare you've been frustrated with your whole life... was actually a franchise opportunity?</p><p>That's exactly what Dr. Ann Edwards discovered. As a Doctor of Physical Therapy, Ann spent years watching patients get discharged from traditional PT with nowhere to go , no maintenance plan, no ongoing support, no real solution for long-term wellness. So she built one.</p><p>TherAnnu Restorative Spa bridges the gap between clinical physical therapy and day spa wellness, offering members one-on-one PT, therapeutic massage, dry needling, whole body cryotherapy, BioMat infrared therapy, and more , all in a single destination built for long-term health, not just crisis care.</p><p>Now Ann is franchising TherAnnu, and in this episode, she pulls back the curtain on the journey from private practice clinician to franchise founder , including why she chose a focused regional expansion strategy, what the ideal franchisee looks like, and how a membership model creates predictable, recurring revenue for owners.</p><p>If you're a healthcare professional burned out by insurance headaches and corporate PT, or an entrepreneur who's passionate about community wellness and meaningful business , you'll want to hear this one.</p><h3>What We Cover in This Episode</h3><ul><li>The gap in healthcare TherAnnu was built to fill , and why Ann says traditional PT leaves patients stranded</li><li>What dry needling actually is (and why it gets results faster than you'd think)</li><li>How whole body cryotherapy is different from , and safer than , the cold plunge trend</li><li>The BioMat and why negative ion therapy matters more than ever in our tech-saturated world</li><li>Real client transformations: the teacher with 20-year migraines and the woman dismissed by her surgeon</li><li>The moment Ann knew she had something worth franchising</li><li>Why Ann chose regional expansion over a scatter-gun approach , and why that's smart for franchisees</li><li>What staffing a TherAnnu location actually looks like (you do NOT need to be a PT to own one)</li><li>How to market a restorative wellness spa in your community (the spinning wheel strategy works!)</li><li>What Ann is looking for in her founding franchisees , and why getting in early is an advantage</li></ul><br/><h3>Guest Bio</h3><p><strong>Ann Edwards, DPT</strong> is the founder and CEO of TherAnnu Restorative Spa. A Doctor of Physical Therapy with a career built on helping people feel and function at their best, Ann created TherAnnu to combine therapeutic care and advanced wellness technologies in a spa environment that supports long-term health , not just injury recovery. TherAnnu operates on a membership model, creating predictable recurring revenue for owners while keeping clients committed to their wellness journey. Ann is now expanding TherAnnu through franchising, with a focus on the East Coast.</p><h3>Connect with TherAnnu</h3><p></p><p>Corporate Website: <a href="https://www.therannufranchising.com/" rel="noopener noreferrer" target="_blank">https://www.therannufranchising.com/</a></p><p>Instagram: <a href="https://www.instagram.com/therannu.franchising/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/therannu.franchising/</a></p><p>Linkedin: <a href="https://www.linkedin.com/company/105550615/admin/dashboard/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/105550615/admin/dashboard/</a></p><p>Facebook: <a href="https://www.facebook.com/people/TherAnnu-Franchising/61576982687444/" rel="noopener noreferrer" target="_blank">https://www.facebook.com/people/TherAnnu-Franchising/61576982687444/</a></p><p>YouTube: <a href="https://www.youtube.com/@TherAnnu" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TherAnnu</a></p><h3>Ready to Explore Your Own Franchise Journey?</h3><p>If today's episode sparked something in you , even just a little flicker of "what if" , let's talk. Book your free <strong>Freedom Clarity Call</strong> with Phyllis at: <strong><a href="https://franchise4u.com/calendar" rel="noopener noreferrer" target="_blank">franchise4u.com/calendar</a></strong></p><p>No pressure. No pitch. Just clarity.</p><h3>Timestamp Markers</h3><p>TimeTopic</p><p>0:00</p><p>Intro &amp; show welcome</p><p>1:00</p><p>Ann's bio and background</p><p>2:00</p><p>The gap TherAnnu fills , bridging PT and wellness</p><p>3:30</p><p>What dry needling is and how it works</p><p>5:00</p><p>What made Ann decide to franchise?</p><p>6:30</p><p>Why wellness technology made now the right time</p><p>7:30</p><p>Whole body cryotherapy explained , and how it differs from cold plunge</p><p>9:30</p><p>The BioMat and infrared therapy</p><p>10:00</p><p>The membership model , good for clients AND owners</p><p>11:00</p><p>Real transformation stories: the migraine teacher</p><p>13:00</p><p>The woman her surgeon dismissed , and how TherAnnu helped</p><p>14:00</p><p>Insurance and out-of-network reimbursement</p><p>15:00</p><p>Surprises from the franchising process</p><p>17:00</p><p>East Coast regional expansion strategy</p><p>18:30</p><p>What staffing looks like , who you need to hire</p><p>20:30</p><p>Marketing strategies that actually work</p><p>22:00</p><p>Who makes the ideal TherAnnu franchisee</p><p>23:00</p><p>Why investing in a new brand can be an advantage</p><p>24:30</p><p>Parting words from Ann</p>

10 total episodes available

Deep-dive analytics for Fierce Females in Franchising

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Fierce Females in Franchising?

What if the next chapter of your life included owning a business you love?

Fierce Females in Franchising is a podcast for professional women who are ready to explore business ownership, financial independence, and a more flexible lifestyle.

Hosted by franchise freedom strategist Phyllis Pieri, the show features conversations with female franchise founders, successful franchise owners, and industry experts who share the real stories behind building thriving businesses.

With more than 40 years in the franchise industry, Phyllis helps women discover opportunities they may never have considered. Each episode explores leadership, entrepreneurship, confidence, and the powerful role franchising can play in creating a new future.

If you are an empty nester, a woman in career transition, or simply wondering what comes next, this podcast will introduce you to one of the best-kept secrets in business.

Because sometimes the smartest way to start a business… is not to start from scratch.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.