Helping small businesses understand the numbers behind their business so that they can make better decisions and be able to pay themselves what they are worth much sooner!
Is Growth Actually Profitable?
When we talk about business growth, we usually talk about turnover.
More sales. More customers. More money coming in.
But more turnover doesn’t always mean more profit.
In fact, your business can be growing on paper while you’re working harder, spending more and still not paying yourself properly.
In this episode of Figures Without Fear, I’m looking at what profitable growth really means and why growing your business shouldn’t just be about chasing a bigger turnover figure.
We’ll look at some of the numbers that can have a much bigger impact on profitability, including:
Controlling your costs
Increasing your Average Sale Value (ASV)
Improving your conversion rate
Making sure your pricing is right
Protecting your profit margins
Understanding how much of your turnover you’re actually keeping
I also explain why you might not need more leads or more customers to grow.
Sometimes the biggest opportunities are already sitting inside your business.
A small increase in your prices, a better conversion rate, a higher average sale value or tighter control over costs can make a significant difference to profit without you having to dramatically increase your workload.
During the episode, I also ask you to think about one important question:
If your turnover increased by 20% tomorrow, would your profit increase too?
Because the goal isn’t simply to build a bigger business.
It’s to build a better one.
A business with stronger margins, better profit and more money available to pay you properly.
If you’re focused on growth over the next few months, this episode will help you look beyond turnover and understand which numbers really matter.
In this episode, you’ll learn:
Why turnover isn’t the same as profitable growth
How costs can quietly eat into your profit
Why ASV is an important number to track
How better conversion can help you grow without finding more leads
Why pricing needs to support healthy margins
How to identify the area of your business that could make the biggest difference to profit
Listen now and ask yourself: is your business genuinely growing, or are you simply getting busier?
What to do next…
Express your interest in Yiply: https://getyiply.com/ Be one of our first 50 subscribers and get free one to one support to set up your pipeline.
Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business
Book a FREE strategy call to help align your business plans with your personal income goals
Share this post with your audience to help other small business owners
Join The Business Club for ongoing support, advice and guidance. Join Here!
2 Oct 2026
#40 Stop Celebrating Sales – Start Measuring Them
Stop Celebrating Sales – Start Measuring Them
A sale is great news.
But the real question is: was it actually a good sale?
In this episode of Figures Without Fear, I’m looking at why small business owners need to go beyond simply counting sales and start measuring what those sales are actually telling them.
Because turnover alone doesn't tell you whether a sale was profitable, whether it cost too much to win, whether it came from the right marketing activity or whether that customer is likely to come back again.
In this episode, I talk about some of the key numbers that can help you understand your sales properly, including:
profit margin
customer acquisition cost
where your customers came from
conversion rate
average order value
how long it took to make the sale
repeat business
referrals
customer lifetime value
I also explain why looking at these numbers can help you make better decisions about your marketing, your offers and where to focus your time and money.
You'll also hear about two simple tasks you can do straight away to start understanding your sales data better.
And I introduce Yiply, our business management system designed for small businesses, by small business owners.
Yiply gives you one place to keep track of leads, customers, sales, notes, pipeline activity and where your business is coming from.
We're currently looking for the first 50 businesses to try Yiply, and each of those businesses will also receive an implementation call to help get everything set up and working in just one hour.
Because there’s no point having another system sitting there unused.
It needs to help you understand your business and make better decisions.
So if you’ve ever looked at your monthly sales figure and thought, “That looks good,” this episode will help you look a little deeper.
Because the sale isn't the finish line.
The real value comes from understanding what that sale can teach you.
In this episode, you'll learn:
why turnover only tells part of the story
how to work out whether a sale was genuinely profitable
why Customer Acquisition Cost matters
how to identify your strongest sources of customers
why improving your conversion rate can sometimes matter more than generating more leads
how Average Order Value can affect growth
why repeat customers and referrals matter
what your sales data can tell you about what to do next
Your action for this week
Don't just ask:
“How many sales did I make?”
Ask:
“What are my sales telling me?”
Useful Links:
Express your interest in Yiply: https://getyiply.com/ Be one of our first 50 subscribers and get free one to one support to set up your pipeline.
Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business
Book a FREE strategy call to help align your business plans with your personal income goals
Share this post with your audience to help other small business owners
Join The Business Club for ongoing support, advice and guidance. Join Here!
25 Sept 2026
#39 How Much Time Is Spent on Growth vs Delivery?
Are you so busy delivering work for your current customers that you’ve stopped thinking about where your next customers are coming from?
If so, you’re definitely not alone.
One of the biggest causes of peaks and troughs in small businesses is that when we’re busy, marketing is often the first thing to disappear.
We stop following up.
We stop networking.
We stop posting.
We stop checking our pipeline.
And then, when the work starts to dry up, we suddenly switch everything back on again.
The problem is there’s usually a delay between the marketing you do today and the money that comes in tomorrow.
So, in this episode of Figures Without Fear, I’m looking at how much of your time is being spent on growth versus delivery.
We’ll talk about how to create a better balance between serving the customers you already have and making sure there are still opportunities coming through for the future.
And we’re also going to look at something else that might be stealing far more of your time than you realise:
all the stuff you’re doing that probably doesn’t need doing at all.
Because sometimes the answer isn’t working more hours.
It’s being much more deliberate about where those hours are going.
So, let’s get into it.
Express your interest in Yiply: https://getyiply.com/ Be one of our first 50 subscribers and get free one to one support to set up your pipeline.
Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business
Book a FREE strategy call to help align your business plans with your personal income goals
Share this post with your audience to help other small business owners
Join The Business Club for ongoing support, advice and guidance. Join Here!
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