Filling Seats: The State of Enrollment Marketing in Higher Ed
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Podcast Overview
<p>Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.<br><br>Listen in for proven strategies to fill seats this cycle and beyond.<br><br></p>
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Publishing Since
12/13/2021
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Recent Episodes
June 3, 2026
Scott Novak on Small Colleges, Storytelling, and Standing Out in a Tough Enrollment Market
In this episode of Filling Seats, Jonathan Clues talks with Scott Novak, Founder and Partner at Small College Consulting, about the challenges and opportunities facing small colleges today. Scott has worked with hundreds of small colleges throughout his career and brings a clear perspective on what makes these institutions special, where they often struggle, and why they need to think differently about enrollment marketing. The conversation explores why small colleges cannot simply copy the p...
May 14, 2026
How Suffolk University Is Rethinking the Campus Visit Experience
In this episode of Filling Seats, Jonathan Clues talks with Amber Fitzgerald, Director of Enrollment Visitor Services at Suffolk University, about how the campus visit has evolved from a single on-campus moment into a much broader student journey. Amber shares how Suffolk thinks about the visit before, during, and after a student arrives on campus, and why digital engagement now plays such an important role in creating excitement, building trust, and helping students feel prepared. The conver...
April 20, 2026
Jason Simon on Higher Ed’s Trust Gap, Positioning, and Why Generic Storytelling Fails
In this episode of Filling Seats, Jonathan Clues talks with Jason Simon, CEO of SimpsonScarborough, about one of the biggest forces shaping higher education marketing right now: trust. Drawing from Jason’s recent writing on branding, public perception, and the changing college decision journey, this conversation explores why higher ed has lost the benefit of the doubt with many students and families, what that means for enrollment and marketing leaders, and why broad, generic messaging is bec...
65 total episodes available
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- What is Filling Seats: The State of Enrollment Marketing in Higher Ed?
<p>Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.<br><br>Listen in for proven strategies to fill seats this cycle and beyond.<br><br></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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