S02 #58 Why YouTubers Outshine Brands in Holding Attention?
Back in the day, in the age of television. Brands and advertising companies Held the attention, they were the gate keepers and had the power.
In today’s world, things are a little different. The power has shifted to the hands of the creators, YouTubers, Instagrammers & Tiktokers.
What has caused this shift? How can brands take advantage of that? And what are they missing out on?
12 Apr 2023
S02 #57 Behind The Scenes: Keys to Great Producing In Film and Commercials W/ Karim Gad
We were fortunate to have Karim Gad on this episode, an avid and experienced producer in Qatar. To talk about it all.
The journey, the setbacks, the wins, the fun along the ride and the lessons. Key aspects of producing.
We answer lots of questions like what is the difference between a production manager and a producer? What makes a good producer? How do you maintain a sustainable career as a producer? And lots of fun and interesting stories.
Please tune in till the end as the beginning of the conversation is more about how Karim became a producer and the latter half is about producing itself.
Hope you enjoy!
6 Apr 2023
S02 #56 Here's Why You Shouldn't Make Your Video Ads Look Perfect
Today we will be talking about a few thoughts on why making a video ad look perfect could potentially harm your brand. We will discuss our definition of a perfect looking video ad, as well as the times when we must make a video look perfect, super clean and polished.
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