This week saw the FCA host it's annual public meeting in Edinburgh.
Hosting over 900 attendees both online and in the room, the FCA were quizzed on topics from how it works with whistleblowers, Consumer Duty, AI, and more.
We pick up on the technology and marketing angles present in the event and unpack what we took away.
We look specifically how the FCA does (or doesn't) oversee AI, and what that means for firms in the industry.
Chapters
00:00 Introduction to the FCA Public Meeting and Key Themes
03:25 Human Element in Financial Regulation
05:28 Handling of Criticism and FCA's Response to Whistleblower Questions
11:14 AI Developments and FCA's Upcoming Papers
13:11 Regulation of AI and Consumer Duty Framework
14:47 Financial Advice from Large Language Models
16:12 Firm Accountability for AI and Technology Use
18:05 Targeted Support Regime and Advice Gap
20:08 Regulation of AI and Fast-Moving Technology
21:58 Lead Generation Crackdown and Data Misuse
23:50 Enforcement Actions and Data Provenance
25:59 Data Gathering and Observational Data Use
27:42 Consumer Duty and Market Impact
31:55 Vulnerable Customers and Power of Attorney Issues
37:21 Accessibility challenges and power of attorney
38:23 The FCA is appealing for support in assessing Consumer Duty outcomes
39:56 Using Data and Trends to Detect Harm
42:44 Search Trends and Financial Harm Indicators
43:32 Jargon Busters: Fiduciary Duty
2 Oct 2026
Signal Loss launch: why Google Analytics isn't as useful as it used to be
It's launch week for Q4 and this edition is all about Signal Loss.
Whilst demand for accurate reporting data is as high as it has ever been, access to clean and reliable web data is arguably worse than it has been since the launch of the web.
To kick things off, we dig into cookie compliance and why Google Analytics (or GA4) isn't anywhere near as accurate as it used to be.
Thankfully, we have a few thoughts on what marketing teams can do ahead of planning their 2027 marketing strategies!
Chapters
00:00 Introduction and episode overview
00:16 Meet the hosts and episode context
01:03 Series focus on trust and signal loss in Q4
02:12 Setting the scene for tracking challenges in 2026
05:23 Technical overview of web tracking and cookies
07:18 The decline of Google Analytics and cookie compliance
12:03 The rise of third-party tracking and privacy laws
17:30 Browser controls and their impact on tracking
20:46 GA4 and the limitations of cookie-based tracking
23:23 Impact of cookie banners and user opt-in behavior
26:12 Data segmentation and bias in tracking data
30:42 Triangulating data sources for accurate insights
31:41 Design considerations for cookie banners and UX
35:39 The future of cookies and alternative tracking methods
39:55 Google’s evolving approach to privacy and ad targeting
44:48 Emerging AI tools and privacy concerns
46:26 Key takeaways: triangulation and data reliability
47:05 Jargon busting: understanding junk bonds
25 Sept 2026
Using Cloudflare? You might unwittingly be blocking your website from search
In July (2026), Cloudflare announced that it was going to categorise web crawlers (bots) in one of three ways: search, agent, or training.
If you want to opt out of training, you can block training bots - easy, right?
Not so...common crawlers such as Googlebot (critical for showing up in Google search) are classed as multi-purpose. They crawl for search purposes, but they also train AI models.
In this discussion, we explain Cloudflare's strange decision to hide settings within the 'security' section and how easily a brand could trap itself into obscurity if it chooses the incorrect settings.
Chapeters
00:00 Introduction to AI training and web crawling issues
01:58 Overview of Cloudflare's categorization of crawlers
03:31 Cloudflare's default settings for training and agent crawlers
04:27 The challenge of 'multi-purpose crawlers'
06:19 What is Cloudflare and how does it work?
08:14 The evolution of Cloudflare's features and internet security
09:28 The rise of AI crawlers and their impact on content security
11:36 The challenge of balancing bot access with website security
15:31 Implications for businesses and website owners
21:32 Managing crawler settings and the role of IT and marketing
24:25 Historical context and the evolution of AI and web scraping
25:48 The decoupling of impressions and clicks due to AI overviews
28:17 Cloudflare hides crawler settings within 'security'
29:39 Next steps for businesses: managing Cloudflare settings
33:20 The importance of transparency and security in bot management
38:30 The future of website visibility and AI training
42:02 Jargon busters and closing thoughts
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