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Financial Behavior Thought Leaders

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by Dr. Mary Bell Carlson

29 episodes
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Podcast Overview

What makes a keynote speaker truly unforgettable? What happens behind the scenes before they step onto the stage? And, as a financial professional or event planner, how do you know which speaker is the right fit for your audience? Welcome to Financial Behavior Thought Leaders–the podcast that gives you an exclusive, behind-the-scenes look at the most sought-after speakers in financial services. This show is hosted by Dr. Mary Bell Carlson, founder of Financial Behavior Keynote Group, where we represent the best financial thought leaders and speakers in the industry. Every day, financial advisors, event organizers, and industry professionals are searching for dynamic speakers to educate, inspire, and engage their audiences—but how do you find the perfect one? That’s where this podcast comes in. Every other week, I sit down with top financial speakers to uncover their journey, explore their most powerful keynotes, and give you a front-row seat to the stories that make their talks unforgettable. You’ll hear insider insights, a preview of their message, and even a behind-the-scenes look at what it’s really like to work with them. Listen every other week for conversations around: Financial Behavior & Psychology Money decisions aren’t just logical—they’re deeply emotional and psychological. We explore the behavioral biases, habits, and mindsets that shape financial choices, helping financial professionals better understand both their clients and themselves. From the latest research in behavioral finance to practical applications in advising, we uncover how psychology influences money and how to reshape financial behaviors for better outcomes. Financial Wellness True financial success goes beyond wealth—it’s about overall well-being. This podcast dives into holistic financial wellness, addressing not just numbers but stress, confidence, and long-term security. We discuss strategies to help clients achieve balance in their financial lives while ensuring advisors have the tools to promote sustainable financial health. Emotional Intelligence & Resiliency Financial professionals face unique pressures, from emotional client interactions to regulatory demands. We focus on resilience, stress management, and mental well-being, offering insights on how to thrive in a high-pressure industry while maintaining personal fulfillment and balance. Communication We dive into communication strategies that build trust, foster engagement, and help financial professionals navigate difficult money conversations. Whether it's coaching clients through emotional decisions or refining your storytelling skills, we explore ways to make financial discussions more impactful. Practice Management Running a successful financial practice requires more than technical expertise. We discuss best practices for growing and managing a financial advisory business, from operational efficiency to client experience. Whether you're looking to improve workflows, scale your firm, or enhance client relationships, we provide insights to help you build a thriving, sustainable practice. Marketing & Technology for Financial Advisors From digital branding and content marketing to fintech innovations and AI-driven client insights, we provide practical ways to modernize and grow your advisory practice. Whether you’re planning a client event, booking a major conference keynote, or just want to learn from some of the brightest minds in financial services, Financial Behavior Thought Leaders is your all-access pass to the best in the business. Subscribe now and join me as we go beyond the podium to meet the voices shaping the future of financial thought leadership.

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Publishing Since

4/22/2025

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Recent Episodes

Episode thumbnail for Your Value Isn’t the Math. It’s the Meaning. With Tim Maurer

July 15, 2026

Your Value Isn’t the Math. It’s the Meaning. With Tim Maurer

[embed]https://youtu.be/2sXoeEpEtyo[/embed] What if your greatest value as a financial advisor isn't your technical expertise, but your ability to uncover the story your clients aren't telling you? Tim Maurer joins us to explore why financial advisor storytelling and meaningful client communication are becoming more valuable than ever as AI transforms financial advising, and what that means for the future of the profession. Tim Maurer is a Certified Financial Planner™, author, and Partner at SignatureFD whose work sits at the intersection of financial planning, behavioral finance, and human connection. In this episode, he explains why storytelling—not spreadsheets—is becoming an advisor's most defensible value as AI increasingly handles the technical side of financial planning. Here's the short version: technical expertise is no longer enough to set advisors apart. As AI makes financial planning tools faster and more accessible, the advisors who thrive will be the ones who can understand a client's values, ask better questions, and uncover the personal narratives that drive financial decisions. Tim shares why every client conversation is ultimately about more than numbers, and why advisors must first understand their own story before they can effectively help someone else navigate theirs. Rather than focusing solely on analysis, he explains how curiosity, empathy, and thoughtful conversations create the trust that technology can't replicate. A few highlights from our conversation include why advisors should stop treating meetings like math problems, how a client's story often reveals more than their balance sheet, and the practical questions advisors can ask to create more meaningful and impactful financial conversations. If you work in financial services—or you're interested in how AI is reshaping the future of financial advising—this episode offers a compelling perspective on why the most valuable skill you can develop may be your ability to listen for the story behind the numbers. KEY TOPICS COVERED <ul><li>Why storytelling is becoming a financial advisor's greatest competitive advantage</li><li>How AI is reshaping the future of financial advising</li><li>The power of narrative in building stronger client relationships</li><li>Asking better questions to uncover the stories behind financial decisions</li><li>Why self-awareness helps advisors better serve their clients</li><li>Practical ways to create more meaningful financial conversations</li><li>Why human connection remains irreplaceable in an AI-driven profession</li></ul><br/> Resources &amp; Links: <ul><li>More about Tim:<u><a href="https://financialbehaviorkeynote.com/tim-maurer/" target="_blank" rel="noopener noreferrer">https://financialbehaviorkeynote.com/tim-maurer/</a></u></li><li><u><a href="https://signaturefd.com/tim-maurer/" target="_blank" rel="noopener noreferrer">https://signaturefd.com/tim-maurer/</a></u></li></ul><br/> Connect with Tim: <ul><li>LinkedIn:<u><a href="https://www.linkedin.com/in/timmaurer/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/timmaurer/</a></u></li></ul><br/>

Episode thumbnail for When Life Changes, So Does Your Money: Navigating Transitions Without Losing Yourself with Dr. Meghaan Lurtz

July 1, 2026

When Life Changes, So Does Your Money: Navigating Transitions Without Losing Yourself with Dr. Meghaan Lurtz

[embed]https://youtu.be/UKZikbCaQAM?si=24vJLYlqOTyJZ5Jq[/embed] What if the hardest part of a financial transition isn't the money at all, but figuring out who you are on the other side of it? Dr. Meghaan Lurtz joins us to unpack why retirement, divorce, career changes, and other major life shifts hit so much harder than the numbers suggest, and what that means for anyone guiding someone through one. Dr. Meghaan Lurtz is a financial psychology researcher, educator, and practitioner who studies the deep connection between money and identity. In this episode, she breaks down why financial transitions are never just about dollars and cents. They are about navigating the life changes that reshape who we are and how we make decisions about money. Here is the short version: major life events rarely touch only your finances. Retirement, career shifts, marriage, divorce, or any other significant transition tend to reshape your sense of identity too, which is exactly why the financial decisions tied to those moments feel so much more emotional and complicated than they look on paper. Meg explains why understanding the human side of these transitions is becoming a core skill for advisors, and for anyone supporting someone through a major decision. Instead of leading with strategy, she shows how the right kind of conversation can help people move through uncertainty with more confidence, clarity, and purpose. A few highlights from our conversation: why your relationship with money shifts alongside life's biggest milestones, how advisors can show up better for clients in the middle of change, and the small conversational moves that build trust when someone is unsure of what comes next. If you work in financial services, or you are in the middle of a major life transition yourself, this episode is a thoughtful look at why understanding identity may matter just as much as understanding finances. KEY TOPICS COVERED <ul><li>Why financial transitions are also identity transitions</li><li>How life changes reshape our relationship with money</li><li>The role of financial psychology in client conversations</li><li>Helping clients navigate uncertainty with confidence</li><li>Building trust during emotionally significant financial decisions</li><li>Practical ways to approach financial transitions more intentionally</li><li>Why understanding people is just as important as understanding financial plans</li></ul><br/> Resources &amp; Links: <ul><li><u><a href="https://meghaanlurtz.substack.com/" target="_blank" rel="noopener noreferrer">(Less) Lonely Money</a></u>- read more about Meg and her work</li><li><u><a href="https://financialbehaviorkeynote.com/meghaan-lurtz/" target="_blank" rel="noopener noreferrer">Meg's speaker page</a></u>— learn more about her background and areas of expertise</li><li><u><a href="https://www.canva.com/design/DAGW8m4jcrk/LeGPhdx-VMq7YAUdYfCvqg/view?utm_content=DAGW8m4jcrk&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=editor#1" target="_blank" rel="noopener noreferrer">Meg's keynote topics</a></u>— explore the talks she brings to audiences</li></ul><br/> Connect with Meg: <ul><li><u><a href="https://www.linkedin.com/in/meghaanlurtz/" target="_blank" rel="noopener noreferrer">LinkedIn</a></u></li></ul><br/>

Episode thumbnail for The Invisible Close: Influence Techniques That Turn Prospects Into Clients with Evan T. Beach

June 17, 2026

The Invisible Close: Influence Techniques That Turn Prospects Into Clients with Evan T. Beach

[embed]https://youtu.be/mZv6AJbaNkE[/embed] What if the reason prospects choose one advisor over another has less to do with credentials and more to do with how they feel in the first five minutes of a conversation? Evan T. Beach, CFP, EA, AWMA, is a nationally recognized financial advisor, CNBC and Bloomberg contributor, and founder of Exit 59 Advisory, where he has spent years helping advisors grow through trust-based influence and behavioral client strategies. In this episode of Financial Behavior Thought Leaders, Evan draws on the work of psychologist Robert Cialdini to unpack three principles of influence that are already shaping how prospects make decisions, whether advisors realize it or not: reciprocity, scarcity, and social proof. He explains how these behavioral dynamics play out in real advisor-prospect conversations and how financial professionals can apply them ethically to build stronger relationships and improve conversion rates. The result is a conversation that is both grounded in behavioral science and immediately practical. Evan walks through how small shifts in the way advisors structure first meetings, intake experiences, and follow-up can significantly change how prospects perceive and respond to them. One insight that stands out: prospects are often making up their minds before the credentials ever come up. Knowing that changes everything about how you prepare for and run a client conversation. If you are a financial advisor, wealth management professional, event planner, or anyone who wants to understand the psychology behind how financial decisions get made, this episode is for you. Evan T. Beach is a speaker with Financial Behavior Keynote Group. To learn more or bring him to your next event, visit https://financialbehaviorkeynote.com/evan-beach Resources &amp; Links: <ul><li><u><a href="https://www.harpercollins.com/products/influence-new-and-expanded-robert-b-cialdini?variant=32903969996834" target="_blank" rel="noopener noreferrer">Influence: The Psychology of Persuasion by Robert Cialdini</a></u></li><li><u><a href="https://financialbehaviorkeynote.com/evan-beach/" target="_blank" rel="noopener noreferrer">More about Evan T. Beach's Speaking</a></u></li></ul><br/> Connect with Evan T. Beach: <ul><li><u><a href="https://www.linkedin.com/in/evan-beach-cfp%C2%AE-ea-awma%C2%AE-64195916/" target="_blank" rel="noopener noreferrer">LinkedIn</a></u></li></ul><br/>

29 total episodes available

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Carl Richards

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Matt Halloran

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What is Financial Behavior Thought Leaders?

What makes a keynote speaker truly unforgettable? What happens behind the scenes before they step onto the stage? And, as a financial professional or event planner, how do you know which speaker is the right fit for your audience?

Welcome to Financial Behavior Thought Leaders–the podcast that gives you an exclusive, behind-the-scenes look at the most sought-after speakers in financial services.

This show is hosted by Dr. Mary Bell Carlson, founder of Financial Behavior Keynote Group, where we represent the best financial thought leaders and speakers in the industry. Every day, financial advisors, event organizers, and industry professionals are searching for dynamic speakers to educate, inspire, and engage their audiences—but how do you find the perfect one?

That’s where this podcast comes in. Every other week, I sit down with top financial speakers to uncover their journey, explore their most powerful keynotes, and give you a front-row seat to the stories that make their talks unforgettable. You’ll hear insider insights, a preview of their message, and even a behind-the-scenes look at what it’s really like to work with them.

Listen every other week for conversations around:

Financial Behavior & Psychology Money decisions aren’t just logical—they’re deeply emotional and psychological. We explore the behavioral biases, habits, and mindsets that shape financial choices, helping financial professionals better understand both their clients and themselves. From the latest research in behavioral finance to practical applications in advising, we uncover how psychology influences money and how to reshape financial behaviors for better outcomes.

Financial Wellness True financial success goes beyond wealth—it’s about overall well-being. This podcast dives into holistic financial wellness, addressing not just numbers but stress, confidence, and long-term security. We discuss strategies to help clients achieve balance in their financial lives while ensuring advisors have the tools to promote sustainable financial health.

Emotional Intelligence & Resiliency Financial professionals face unique pressures, from emotional client interactions to regulatory demands. We focus on resilience, stress management, and mental well-being, offering insights on how to thrive in a high-pressure industry while maintaining personal fulfillment and balance.

Communication We dive into communication strategies that build trust, foster engagement, and help financial professionals navigate difficult money conversations. Whether it's coaching clients through emotional decisions or refining your storytelling skills, we explore ways to make financial discussions more impactful.

Practice Management Running a successful financial practice requires more than technical expertise. We discuss best practices for growing and managing a financial advisory business, from operational efficiency to client experience. Whether you're looking to improve workflows, scale your firm, or enhance client relationships, we provide insights to help you build a thriving, sustainable practice.

Marketing & Technology for Financial Advisors From digital branding and content marketing to fintech innovations and AI-driven client insights, we provide practical ways to modernize and grow your advisory practice.

Whether you’re planning a client event, booking a major conference keynote, or just want to learn from some of the brightest minds in financial services, Financial Behavior Thought Leaders is your all-access pass to the best in the business.

Subscribe now and join me as we go beyond the podium to meet the voices shaping the future of financial thought leadership.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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