by Dialego
Wir bei Dialego machen Kundenzentrierung einfach. Im Finding Answers Talk teilen wir wöchentlich unsere Begeisterung rund um Marke, Innovation und Marktforschung. Immer mit dem Ziel, dich zu inspirieren und dir dabei zu helfen, deine Kund:innen besser zu verstehen. Du kannst den Podcast auch hier hören: https://dialego.de/finding-answers/
Language
🇩🇪
Publishing Since
1/22/2024
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July 22, 2026
In dieser Folge sprechen wir mit Brigitte Bayer (GIM) über Media Entry Points und darüber, wie Situationen und Bedürfnisse unsere Medienwahl beeinflussen und was Medienmarken und Werbetreibende daraus für eine relevante Ansprache lernen können.
July 1, 2026
Warum gewinnen synthetische Daten in der Marktforschung gerade so stark an Bedeutung? Unsere Gästin Claudia Cramer von Statista gibt Einblicke in SynthiePop und zeigt, welche Chancen digitale Zwillinge für schnelle Insights und kleine Subgruppen bieten und wo klassische Befragungen weiterhin unverzichtbar bleiben.
June 24, 2026
Warum wird UX-Research oft zu spät gedacht? Unser Gast Thilo Trump von phaydon zeigt, warum UX mehr ist als Usability-Testing und wie echte User Insights Innovationen von Anfang an besser machen.
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Wir bei Dialego machen Kundenzentrierung einfach. Im Finding Answers Talk teilen wir wöchentlich unsere Begeisterung rund um Marke, Innovation und Marktforschung. Immer mit dem Ziel, dich zu inspirieren und dir dabei zu helfen, deine Kund:innen besser zu verstehen.
Du kannst den Podcast auch hier hören: https://dialego.de/finding-answers/
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