Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things:
1. What business leaders have done to find their personal niche’s in life.
2. What companies do to gain access to and activate their target audiences.
#25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater
In today’s episode of Finding Your Niche, I shared a conversation with Mike Arnold, the CMO of Flo Water, a brand on a mission to share clean, cool water with everyone across the United States.
In the show we primarily discuss what Flo Water is and how its marketing strategy has shifted away from B2B and towards B2C because of COVID-19.
To get in touch with Mike you can do so below:
Mike's LinkedIn: https://www.linkedin.com/in/mike-s-arnold/ (https://www.linkedin.com/in/mike-s-arnold/)
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Our
Website: Willowcreekmedia.com (//Willowcreekmedia.com)
Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ (https://www.linkedin.com/in/jakekranz/)
Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181 (https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181)
26 Jan 2021
Finding Your Niche #24: Two of the Twin Cities' Finest Creatives
In today’s episode of Finding Your Niche, I shared a conversation with Jordan Lundell and Tyler Webb, two freelance creatives from the Twin Cities that are on a similar path as me.
In the show, we discuss our lives, careers, fears, strengths, and weaknesses, and explore what we're all up to right now as we head into 2021.
To get in touch with Jordan and Tyler you can do so below.
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Jordan's Instagram: @jordanlundell
Tyler's LinkedIn: https://www.linkedin.com/in/tylermwebb/
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Our Website: Willowcreekmedia.com (//Willowcreekmedia.com)
Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/
12 Jan 2021
#23: Expanding My Powder Snowledge with Eric Lee O’Brien
In today’s episode of Finding Your Niche, I shared a conversation with Eric Lee O’Brien, the Co-Founder and CEO of Snowledge, the only app you need on the mountain.
Eric started his career interested in law, but always had a passion for the outdoors and being on the slopes. In 2013 he stepped into Snowledge full time and has been building its brand and their following ever since.
To download Snowledge, visit Apple’s App Store, the Google Play Store, or click below:
Apple App Store: https://apple.co/2HytyE4 (https://apple.co/2HytyE4)
Google Play Store: https://play.google.com/store/apps/details?id=co.snowledge&hl=en (https://play.google.com/store/apps/details?id=co.snowledge&hl=en)
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Our Website: Willowcreekmedia.com
Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/
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