The New Standard Podcast helps ambitious men raise the bar in body, mind, and life. Hosted by coach Finnley Edwards, each episode cuts through excuses with raw stories, practical frameworks, and straight-talking advice. This isn’t “normal” fitness talk it’s about building the foundation that transforms your career, confidence, and relationships. When you raise your standard, everything changes.
Ep 51: Everything you need to know about AI to optimize yourself, your time and your daily habits with life and business. With AI Specialist Oli Wood.
In today’s episode, I’m sitting down with someone who is genuinely operating on a different level.
Oli Wood isn’t just “into AI.”
He’s a full-stack developer with 10+ years in tech, building real systems long before most people even knew what AI meant. And in the last year alone, he’s created some of the most powerful, practical AI tools I’ve ever seen: appointment-booking WhatsApp agents, SMS qualification bots, voice AI receptionists, automated legal systems, and content pipelines that cut 80% of your workload.
This episode is for the guys who feel stuck, overwhelmed, or like they’re “too busy” to work on themselves.
Because the truth is simple: you’re not too busy you’re just not using the tools available to you.
Oli breaks down exactly how AI can help you:
• save hours every single week
• get clarity when you feel lost
• improve your habits and discipline
• build a better routine
• simplify your business
• and actually move your life forward
No hype.
No jargon.
No fearmongering.
Just real, practical ways to use AI to become more efficient, more capable, and more confident in your body, your business and your future.
If you’re serious about levelling up, this is a conversation you can’t miss.
Welcome to The New Standard Podcast. Let’s get into it.
3 Nov 2025
Ep 50: Why Most Outreach Fails (and How to Fix It) with Tom Rees
Welcome back to The New Standard Podcast.
In this episode, I sit down with my good friend Tom Rees, who’s earned over £28,000 in sales commission in 1 month purely from appointment setting.
We break down everything from:
– The mindset you need to succeed in outreach
– How to build genuine connections instead of sounding like every other sales rep
– The systems that keep you consistent and converting
– And what most people get completely wrong about the process
Whether you’re a coach, creative, or business owner trying to grow your client base — this one will change the way you look at outreach forever.
Because at the end of the day, the secret isn’t more messages.
It’s how you show up in every single one of them.
3 Nov 2025
Ep 49: How to Find Your Purpose (Even If You Feel Lost Right Now)
In this episode, I talk about something every man struggles with at some point purpose.
I share my own story of how I went from studying architecture, following logic and expectations, to building The New Standard a mission that’s now so much bigger than fitness.
We break down how to actually find your purpose, even if you feel stuck or directionless right now.
Because the truth is, purpose isn’t something you stumble across... it’s something you build.
You’ll learn:– The real difference between passion and purpose– How to find meaning in the work you already do– When it’s time to pivot versus when it’s time to stay– And why purpose always starts with impact, not income
If you’ve ever questioned what you’re really meant to do this episode is going to help you find clarity, direction, and the confidence to move forward with intent.
Follow The New Standard Podcast for weekly conversations on growth, mindset, and becoming the man you’re meant to be.
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