We want to talk to the people making the decisions in top Financial Services and fintech brands.
What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?
Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
13. Varo Bank - Staying curious ft. Carolyn Feinstein
Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.
Today's special guest is Carolyn Feinstein, CMO at Varo Bank.
We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom .
She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more!
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.
If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.
Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Carolyn Feinstein.
10 Aug 2021
12. Société Générale - Trust is key ft. Noémie Ellezam
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.
Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale.
We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right.
She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more!
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.
If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.
Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Noémie Ellezam.
3 Aug 2021
11. Roundtable - B2B is the new B2C
Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust?
All of this and much more on today's show!
We are joined by:
Derik Sutton, VP of Marketing, at Autobooks
Alisa Copeman, MD Marketing, Payments at Barclays
Erin Renzas, SVP Marketing, Checkout.com
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.
If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.
Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.
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