For Immediate Release: Podcasts for Communicators
FIR Podcast Network
Claim This Podcastby FIR Podcast Network
4.4(8 reviews)
307 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
68
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube76
Engagement31
Podcast Overview
For Immediate Release: Podcasts for Communicators
Language
🇺🇲
Publishing Since
2/5/2024
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68
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality93
Social0
YouTube76
Engagement31
8
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2
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9
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excellent
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Recent Episodes
July 24, 2026
Circle of Fellows #131: The Evolving Media Landscape and What It Means for Media Relations
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="3:1-3:459;101-559">Local newsrooms keep shrinking, journalism schools keep closing their doors, and the reporters who remain are stretched thinner than ever. For organizational communicators, that shift changes the math on media relations. It's no longer enough to know how to write a pitch. You need to understand who's left to receive it, what standards still govern their work, and how to build the kind of relationship that gets your story told well instead of not at all.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="5:1-5:247;561-807">Circle of Fellows #131 features four IABC Fellows with deep backgrounds in journalism and media relations. Moderated by Shel Holtz, SCMP, the panel discussed what's changed in the newsroom, what hasn't, and what it means for the way communicators do their jobs.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="9:1-9:81;1289-1369">The panel dug into what that means day to day for communicators, including:</p> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3" data-sourcepos="11:1-14:168;1371-2045"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="11:1-11:130;1371-1500"><strong>Thinking local and strategic.</strong> Where does your story actually need to go, and which relationships and networks get it there?</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="12:1-12:194;1501-1694"><strong>Knowing journalistic standards and principles (JSPs).</strong> Understanding what reporters can and can't do — and where the real limits are — makes for smarter pitches and fewer frustrated calls.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="13:1-13:183;1695-1877"><strong>Respecting deadlines and information needs.</strong> How communicators and journalists can work together, rather than at cross purposes, to produce the stories both sides actually want.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="14:1-14:168;1878-2045"><strong>Getting to know the people in your "journalism 'hood."</strong> In a shrunken media landscape, personal relationships with the reporters who remain matter more than ever.</li> </ul> <p><a href="https://www.firpodcastnetwork.com/circle-of-fellows-131-the-evolving-media-landscape-and-what-it-means-for-media-relations/" rel="nofollow">Continue Reading →</a></p> <p>The post <a href="https://www.firpodcastnetwork.com/circle-of-fellows-131-the-evolving-media-landscape-and-what-it-means-for-media-relations/">Circle of Fellows #131: The Evolving Media Landscape and What It Means for Media Relations</a> appeared first on <a href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p>
July 13, 2026
FIR #522: Is Podcasting 2.0 The Future of Podcasting?
<p>Podcasting 2.0 is the open-source movement launched by Adam Curry and Dave Jones to preserve and extend podcasting’s open, RSS-based ecosystem. In this episode, Shel and Neville explore the initiative's core features — including the Podcast Index, enhanced RSS metadata, transcripts, chapters, podrolls, live notifications, and listener-supported “Value for Value” payments — while weighing its potential to reduce dependence on dominant platforms such as Spotify, Apple, Amazon, and YouTube. The discussion also addresses obstacles to adoption, including limited awareness, uneven support across hosting providers and apps, added complexity, and the need to demonstrate clear benefits to listeners. For communicators, the larger implications involve channel ownership, accessibility, content reuse, AI discoverability, resilience, and the risk of building audiences entirely on rented platforms.<br /><a href="https://www.firpodcastnetwork.com/fir-522-is-podcasting-2-0-the-future-of-podcasting/" rel="nofollow">Continue Reading →</a></p> <p>The post <a href="https://www.firpodcastnetwork.com/fir-522-is-podcasting-2-0-the-future-of-podcasting/">FIR #522: Is Podcasting 2.0 The Future of Podcasting?</a> appeared first on <a href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p>
July 13, 2026
AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
<p><strong>Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you.</strong></p> <p>That simple but profound shift lies at the heart of The Answer Economy, the forthcoming book by <strong>Pete Blackshaw</strong>, entrepreneur, founder of BrandRank.ai, and former Global Head of Digital and Social Media at Nestlé.</p> <p>As AI assistants and agents become increasingly influential in how people discover information, evaluate products and make decisions, organisations face a new communications challenge. It's no longer enough to tell your story well. Your organisation also needs to be accurately understood by the AI systems that increasingly act as intermediaries between brands and the people they serve.</p> <p>In this FIR Interview, Pete joins Neville Hobson and Shel Holtz to discuss why AI should be viewed less as another marketing channel and more as an auditor of organisational credibility. Together, they explore why trust, transparency and evidence are becoming more important than marketing claims, how different AI models develop different perspectives on brands, why communicators need to think beyond traditional search optimisation, and what organisations can do today to prepare for an increasingly agent-driven future.</p> <p>For communicators, the implications are profound. Success in the answer economy won't depend on producing more content. It will depend on whether an organisation has earned the evidence, transparency and trust that AI systems increasingly use to evaluate every claim it makes.<br /><a href="https://www.firpodcastnetwork.com/ai-trust-and-the-answer-economy-pete-blackshaw-on-the-future-of-brand-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a href="https://www.firpodcastnetwork.com/ai-trust-and-the-answer-economy-pete-blackshaw-on-the-future-of-brand-credibility/">AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility</a> appeared first on <a href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p>
307 total episodes available
Deep-dive analytics for FIR Podcast Network
Frequently asked questions
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- What is FIR Podcast Network?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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