Fire Me Friday

About Fire Me Friday

Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life. Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers! Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive. AXIS, located in Menlo Park, CA, is one of the premier personal training and restoration facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 30 years after its inception. The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity.

Publisher

Scott & Alli

Category

business · business · health & fitness

Language

en

Explicit

Yes

First episode

27 Feb 2024

Latest episode

9 Oct 2026

Latest episodes

75 episodes in the feed.

1. 

   9 Oct 2026

   Thank you!

   Celebrating the 30 year milestone was better than we imagined. At the top of your game is when you need to be the most paranoid and press on the accelerator.

2. 

   2 Oct 2026

   Success Secrets: 30 Years of AXIS

   Tuesday we celebrate our 30th year in business. Today we share some of the most important things we have done to continue to be successful. Thank you to our amazing team and community (past and present) for 30 years of AXIS! #axispersonaltrainers #30thanniversary #smallbusiness #gymbusiness #fitnessbusiness

3. 

   25 Sept 2026

   Why We Don't Do Reviews - and what we do instead.

   We meet 3 times/year with each team member to check in, discuss goals, progress, etc. Today we're sharing our process, why we don't do standard annual reviews, and how we have continued to improve the experience and value for our team with these meetings.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

38

Social presence

0

YouTube

0

Engagement

32

Contact Fire Me Friday

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.