The podcast that positions legal marketing and business development teams where they belong, as Firm Favourites.
Join us as we dive into the world of legal marketing and business development with top specialists from law firms across the globe. In each episode our guests share their expertise, strategies, and visions for the future, exploring the challenges and innovations shaping the industry today.
Hosted by KLERQ, the legal tech platform that makes commercial content instantly available, streamlining and enhancing marketing and BD processes in law firms. This podcast is dedicated to amplifying the voices of the professionals driving change. Whether you’re a seasoned marketer or new to the legal industry, tune in to gain valuable insights and stay ahead in an evolving field.
https://klerq.io/podcast/
Breaking Barriers: Mike Mellor on Data, Trust, and Legal BD Transformation
In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual c...
28 Apr 2025
Embracing Change: Renee Cortes on AI, Legal Tech, and the Culture of Innovation
In this episode, we talk with Renee Cortes, Head of Marketing & Communications at ECIJA, one of the biggest Spanish-speaking law firms. Renee dives into how ECIJA has been a tech-first firm from the start, how it is navigating the AI revolution, and what legal marketers need to know to stay ahead. She also shares insights on the firm’s internal e-academy, the role of storytelling in legal marketing, and how having a leader known as "Iron Man" influences the firm’s culture. Let us know you...
24 Feb 2025
Success in Legal Marketing and BD: Sara Miller’s International Perspective
In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing. 00:00 | Introduction01:55| Cultural integration in southeast Asia05:02 | How Sarah’s career got to this point07:24 | Trends and diversity ...
20 Jan 2025
From Support to Strategy: Gaia Francieri on Integrating Marketing into Leadership
In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust. She also reflects on the importance of collaboration, reverse mentorship, and embracing AI to prepare the ne...
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Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
46
Social presence
0
YouTube
0
Engagement
32
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