First Person brings you B-sides from the most interesting people at the intersection of marketing, tech, and design. Hosted by Sonja Jacob.
First Person
Claim This Podcastby Sonja Jacob
7 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
First Person brings you B-sides from the most interesting people at the intersection of marketing, tech, and design. Hosted by Sonja Jacob.
Language
🇺🇲
Publishing Since
8/30/2020
1 verified contact email on file for First Person
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Recent Episodes
February 10, 2021
Product Marketing's Role in SEO & Content Strategy
<p>What role does product marketing play in the creation of content at B2B SaaS companies? </p> <p>Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my guest, John-Henry Scherck, Principal Consultant at Growth Plays. John-Henry helps B2B SaaS companies with search engine optimization, analysis and content strategy, and he has a really interesting viewpoint on the role of product marketing in creating great content that drives category creation, discoverability, page rank, and a lot more. </p>
January 11, 2021
Design by Experimentation: How Algert Sula Builds Memorable Brands by Rejecting the Status Quo
<p>Who is Algert Sula? He may very well be the most mysterious man in the startup space -- and that’s no easy feat, given that he’s been instrumental in creating and inspiring the visual identity of so many well-known brands in the tech space. </p> <p>So, on today’s episode of First Person, I’m bringing on the International Man of Mystery himself to talk about how he helped build the visual identity behind Drift, why brands need to take more design risks, and what inspires him to zig when everyone else is zagging in the brand space today.</p>
November 10, 2020
The Art & Science of Audience Building with Kamil Rextin
<p>In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*. </p> <p>Here's what we cover:</p> <ul> <li>The cult of personality in B2B marketing and the potential risks for brands </li> <li>Why you need to be data-informed and not data-driven (and what, exactly, is the difference)</li> <li>The difference between media and content</li> <li>Why copywriting isn't the most valuable skill in marketing right now</li> </ul> <p><br></p> <p><br></p> <p><br></p>
7 total episodes available
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Frequently asked questions
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- What is First Person?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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