If there's one person to teach us about differentiation, it's Peep Laja. He has not only studied differentiation and talked about sameness, but has also lived it at his latest company, Wynter (//wynter.io).
Learn how Peep used differentiation at Wynter to drive 2,000+ event registrations, start a successful podcast despite everyone and their mom (and me) having a podcast.
Plus, I didn't whisper the intro this time. Always a plus. Or maybe that's my differentiator. Who knows.
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For more good stuff from Peep, follow him on LinkedIn (https://www.linkedin.com/in/peeplaja/) or Twitter (https://twitter.com/peeplaja).
2 Nov 2021
How to Hire Writers (with Jon Franko, Co-Founder @ Gorilla 76)
Jon Franko is a co-founder at Gorilla 76, the industrial marketing agency. Jon has hired writers like no one else, built one of the strongest writing teams I know, and is here to share what he's learned in 10+ years of doing this.
Also, I whispered the intro. So that's something to look forward to.
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Connect with Jon on LinkedIn (https://www.linkedin.com/in/jonfranko/) or learn more about Gorilla 76 here (https://gorilla76.com/).
2 Nov 2021
Trailer - First Year of Content
It's what everyone needed: Another B2B marketing podcast. Jokes aside, I want to make this the best resource for making content marketing successful in the first year.
Hold me accountable and drop me a note on LinkedIn. (https://www.linkedin.com/in/julianschaaf/)
Catch ya later,
Julian
2 Nov 2021
SEO: Where to Start & How to Grow Quickly (with Josh Spilker, Head of Marketing @ Friday.app)
Josh Spilker turned the websites of Friday.app (https://friday.app/), ClickUp (https://clickup.com/) and WorkZone (https://www.workzone.com/) into revenue machines using SEO. We're talking 1000% growth in less than a year.
He was kind enough to share his secret sauce with us.
Here's what we covered:
Why mid-funnel keywords are the best starting place for SEO
How Josh does keyword research
Creating 50 pieces of quality content as a one-man marketing team
Finding excellent freelance writers on UpWork
How to outsource content the right way
Setting goals with leadership
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Connect with Josh on LinkedIn (https://www.linkedin.com/in/joshspilker/) and check out his website (https://www.growthcontent.io/).
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