In each bite-sized episode, personal trainer, gym owner, and copywriter Mitch Rothbardt covers a key aspect of copywriting and marketing you can use right away to can speak to your ideal prospects and get more of the clients YOU want.
Episode 19 - Authenticity Makes Sales As Easy as Blinking w/Nikki Trailor
Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them! How'd you like to know how to make them as easy as making a PB&J sandwich? It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night. Our guest Nikki Trailor tells you how she puts her c...
30 May 2022
Episode 18 - Easy Networking w/Charlotte Davies
Networking is one of those things that can give small business owners the cold sweats. What do I talk about? Everyone's going to think I'm a phony! A room full of people I don't know....AAAHHHHHH!!!!!!! Charlotte Davies is our guest in this episode and she is terrific at taking the mystery and fear out of this very effective marketing step. If you only take one thing out of this one I guarantee that you're going to want to know her super-secret way to start a conversation wit...
23 May 2022
Episode 17 - Foundations of Email Marketing w/Dana Thao
Want to know the keys to email marketing? Well, this episode is for you. Copywriter and email-marketer extraordinaire Dana Thao is my guest and we talk all about the most important pieces of email marketing. The things you NEED to know about both you and your prospect before you write anythingThe two tricks no one thinks about when it comes to getting your emails readThe REAL goal behind email marketingLots more stuff! Listen to her here and find out more about Dana on IG ...
9 May 2022
Episode 16 - No More Sleazy Marketing w/Kathy Kiger
When all you see is click-bait, sleazy, sensationalistic marketing it's easy to think that's what you have to put out there to get noticed. Well...you don't. You can speak to your prospects in a way that's inspiring and leaves them and you excited instead of feeling like you've been scraped over a life-sized washboard for 3 hours. In this episode, copywriter Kathy Kiger talks to us about: The most important thing to get right before you even open a blank Word doc.The bi...
2 May 2022
Episode 15 - Subject Lines and From Lines
How does your reader decide whether or not to open your email over the 50 others that are in their inbox? Your subject line and from line. In this episode, you'll learn some of the do's and don'ts so your reader will know to open yours. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!
18 Apr 2022
Episode 14 - 4 Ways To Write About The Same Things
If you're getting tired and frustrated trying to come up with new ways to write about similar subjects (how many ways can you write about nutrition and resistance training?) this episode is for you. In it, you'll learn 4 different ways to write about the subjects your ideal client needs to hear about, so you can reach them in whatever impacts them the most. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact M...
11 Apr 2022
Episode 13 - Automations
How'd you like to respond to every one of your leads without having to do anything? How does it sound to have them opt-in to your site and schedule their assessment while you're sleeping? How would it feel to not let any leads slip through the cracks? You can do all that and more with automation and you'll learn all about that in this episode. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch ...
4 Apr 2022
Episode 12 - Getting Clients Through Social w/Hanna Hermanson
Have questions about social media? Then this one's for you. Hanna Hermanson, a copywriter, marketer, entrepreneur, coach, social media consultant to hundreds of clients, and a lot of other things, is our guest. She breaks down the 3 C's of Social Media, the real purpose of social media marketing, and some easy and sustainable ways to get started letting more people know who you really are on these important platforms. You can find more about Hanna at https://www.dreamlifeisreallife.com. Do...
28 Mar 2022
Episode 11 - Putting it Together
Ideal client, core offer, features and benefits, AIDA... That's a whole bunch of nails, hammers, and wood. It's time to put together your house! In this episode, that's just what we're going to do! You'll learn the principles behind how to put together an effective strategy using your writing. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.co...
14 Mar 2022
Episode 10 - Calls To Action
How do your readers know what to do to take the next step towards your gym? You have to ask them! In this episode, you'll learn what a Call To Action is and how to use them to help your prospects move closer to joining your gym. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!
7 Mar 2022
Episode 9 - Spicing It Up
What's the purpose of your first sentence? To get someone to read the second sentence. How do you do that? In today's episode, you'll learn some tricks to make your writing more fun to read - and to write! For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!
28 Feb 2022
Episode 8 - Mailbag
21 Feb 2022
Episode 7 - Internal Marketing
Since we know that it can cost up to 5x more to get a new client than keep an existing one, doesn't it make sense to talk more about internal marketing? Treating current clients like gold is at the top of every successful business's marketing strategy, and it should be at the top of yours, too. Here are some ways to use writing to make it happen. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch...
14 Feb 2022
Episode 6 - The Value of Content and What To Write About
In this episode gym owner and copywriter Mitch Rothbardt talks about the value of content writing, how it differs from other types of marketing writing, and how to think of things to write about. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@MitchRothbardt.com. Take a listen and please leave a review!
8 Feb 2022
Episode 5 - 4 Powerful Techniques For Better Writing
In this episode gym owner and copywriter Mitch Rothbardt shows you 4 simple but powerful techniques for making your writing more engaging and interactive for your reader. The more engagement the longer they'll read, the more fun they'll have doing it, and the better chance they'll give you a call afterward! For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to Mitch@Mitch...
27 Jan 2022
Episode 4 - Core Offer
In this episode of the Fitness Business Copywriting Podcast, gym owner and copywriter Mitch Rothbardt talks about the importance of determining the one thing your business will be known for. Starbucks = Coffee McDonalds = Burgers Your Gym = ? You'll also learn how to figure that out, and how to talk about it with the people your Core Offer is going to help most. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can con...
24 Jan 2022
Episode 3 - AIDA
In this episode, personal trainer, gym owner, and copywriter Mitch Rothbardt teaches you about an easy, tested, and proven email formula that will help you speak directly to the prospects you want in your gym, and in a way that will impact them and inspire them to contact you. He'll also walk you through the construction of an email using the formula to show you what he's thinking and how to apply everything we know about our ideal client. For more information and to download th...
17 Jan 2022
Episode 2: Features vs. Benefits
In this episode, you'll learn why understanding the difference between features and benefits is so important for writing anything that will impact your prospects. This can be confusing for those of us who live and breathe everything about our business. We understand what we offer, but it can be hard to translate that into something that will drive engagement with our ideal clients. For more information and to download the special Ideal Client Tool, go to MitchRothbardt.com.&nbs...
3 Jan 2022
Episode 1 - Ideal Client
In our first episode, personal trainer, gym owner, and copywriter Mitch Rothbardt talks about the biggest mistake fitness business owners make when using writing to market their business: Not knowing who they're talking to. He also covers the exact question he uses to find that out so that your writing can go from weak and forgettable to powerful and emotional for the prospects you want to talk to. For more information and to download the special Ideal Client Tool, go to MitchRothbar...
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