You’re about to enter The NO BS Yarns on Fitness Mindset! Where your host Roz Ryan will connect you with other busy, motivated, and high energy achievers just like you! We’ll laugh about those struggles that we ALL deal with on our journey to success, build each other up with ideas motivation and mindset, and learn about how to overcome obstacles that we all face at one time or another working around health & fitness. Oh and by cutting out all the crap, hopefully you’ll have moments where things just click and your ideas become unstoppable! So join us, to build on mindset and keep things real.
The biggest challenge for marketers is to engage with the right audience and make them feel like they are a part of the brand. In this episode, I will share some tips on using the power of social media to achieve these goals.
Social media marketing is a powerful tool. It can be used to connect brands with their customers and create a personal relationship between them. It also helps in building trust and credibility for your brand.
There are many ways you can use social media marketing for your business, but here are some important tips that you should keep in mind before you start, as I will elaborate more during the episode: - You should always have a clear goal or objective that you want to achieve through your social media presence, - You should know what kind of content is going to work well on your target audience, be authentic, post frequently and do not spam.
Tune more to learn more tips on using social media to grow your brand!
During this episode, you will learn about;
[00:38] Tips to establishing yourself in social media?
[02:46] Start putting your personality in your social media channels
[03:00] Focus on why you show up on social media
[03:34] Have consistency in posting regularly
[05:51] Don’t worry about doing mediocre postings
[07:36] Key insights from a social media pro
[09:43] Episode wrap up and calls to action
Notable Quotes
“Put a value on your actions, not the results.”
“Trust your process and the results will come.”
“Perfection is the enemy of progress.”
“You can’t win algorithms. Just focus on what you can control, which is your content.”
Connect With Roslyn
Instagram: https://www.instagram.com/roslynryan/ (https://www.instagram.com/roslynryan/)
Linktr.ee: https://linktr.ee/roslynryan (https://linktr.ee/roslynryan)
Facebook: https://web.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership/ (https://web.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership/)
14 Feb 2022
TikTok Marketing and Success with Amy McAuley
TikTok has become a popular social media platform commonly used by teens. However, businesses have largely used the platform to increase their reach and generate leads.
In order to use TikTok in your business successfully, you’ll need to create content that is both entertaining and relevant. You should also make sure that you have a steady supply of interesting videos that are not too long, so they don’t get boring for your audience.
I am excited to have Amy McAuley in my show today. Amy is the Director of Powerhoop NZ, whose passion is to help people get fit and healthy through the exercise phenomenon of Powerhooping. She is also a qualified Fitness Instructor who has always loved to help people live their best lives, from the moment I first experienced Powerhooping.
In today’s episode, Amy shares her TikTok journey, why she chose this social media platform and not others, the challenges involved, and how she has managed to handle them. She also tips us on some of her secrets to Tik Tok's success.
Tune in!
During this episode, you will learn about;
[00:13] What’s in for you in our today’s episode
[01:12] Her inspiration from Facebook to TikTok
[03:02] Taking advantage of the crazy TikTok algorithm
[05:20] Her success in TikTok has been due to passion and understanding her niche
[08:00] The success mindset on social media
[12:32] Social media criticism and how she has handled it
[16:14] Breaking the barrier of TikTok’s age group
[19:46] The key takeaway from this episode
[20:47] About Amy’s book that she has authored
[23:40] Episode wrap up and calls to action
Notable Quotes
“Riches are in the niches.”
“Boredom is the foundation of creativity.”
“The bigger you get, the more you attract critics.”
“The more you do something, the easier it becomes.”
Book Recommendation;
Behind the Smile by Amy McAuley: https://www.amazon.com/Behind-Smile-Amy-McAuley-ebook/dp/B08P5L6QNK/ (https://www.amazon.com/Behind-Smile-Amy-McAuley-ebook/dp/B08P5L6QNK/)
Connect With Amy
Website: https://powerhoopnz.co.nz/ (https://powerhoopnz.co.nz/)
Instagram: https://www.instagram.com/powerhoopnz/ (https://www.instagram.com/powerhoopnz/)
LinkedIn: https://www.linkedin.com/in/amymcauley/ (https://www.linkedin.com/in/amymcauley/)
Facebook: https://web.facebook.com/PowerhoopNZ/ (https://web.facebook.com/PowerhoopNZ/)
Tik Tok: https://www.tiktok.com/@amyhappinesscoach/ (https://www.tiktok.com/@amyhappinesscoach/)
Pinterest: https://www.pinterest.com/powerhoopnz1/ (https://www.pinterest.com/powerhoopnz1/)
YouTube: https://www.youtube.com/channel/UC2Zv8ng0Li2He9RLCLS_3Rw (https://www.youtube.com/channel/UC2Zv8ng0Li2He9RLCLS_3Rw)
Connect with Roz
Website: http://www.onlinemarketinggroup.co.nz
Instagram: https://www.instagram.com/r (https://www.instagram.com/powerhoopnz/)oslynryan/
Facebook: https://www.facebook.com/RoslynRyanSocialMediaCoach (https://web.facebook.com/PowerhoopNZ/)
8 Sept 2021
Episode 5 From Side Hustle to Full Time Business with Jen and Ren from SheMoves
In today’s episode, we talk about moving a business from a side hustle to a full-time payment business and how to convert a business into a membership program. Our guests also share about the highs and lows in running a business. Join us to learn more about using Social Media to help grow your business, how you can collaborate with other organizations to grow your business and how to plan ahead.
In This Episode:
[01:25] Starting your own business
[02:03] Turning your side hustle business to full-time payment
[05:43] How to convert your business into a membership module
[06:38] Origin of clients
[07:48] The hardest part of growing a business
[09:09] Mentors in a business
[11:05] The least things you can enjoy running a business
[15:25] How to design your business future plans
[21:06] How social media can help grow your business
[23:38] Advice to people who want to join the fitness industry
[30:00] How to grow your business by collaborating with other organizations
Quotes
In business, before you start making a profit, it can be hard and lonely.
People don’t buy from brands. They buy from people. They have to know the person behind the product.
In the fitness industry, you have to decide which platform is best for you and stick to them.
https://www.she-moves.co.nz (https://www.she-moves.co.nz)
Join my FREE Facebook Group for Female Fitness Professionals (https://www.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership)
5 Sept 2021
Episode 3. Focussing On Women’s Fitness & Training with Christie Houghton
In this episode, I’m joined by Christie Houghton. She is the founder of Active Soul, a community for women based in Oakland’s Northshore that focuses on women’s health, fitness, and wellbeing through organizing classes, retreats, events, and workshops designed around women’s challenges and opportunities. Christie has been recognized in New Zealand as the country’s best group trainer for two years running at the New Zealand Exercise Awards.
She joins us to share about her journey in the industry, and how she helps women stay fit through retreats, workshops, and several events through her brand.
In This Episode:
[00:56] About this episode
[01:50] About Christie
[03:12] Doing retreats
[07:40] Focussing on fitness and education
[09:10] Adding value to the business through workshops
[11:30] The right time to have workshops
[12:04] Working through the pandemic
[16:20] Supporting others and looking after yourself during lockdown
[18:06] Online workouts with clients
[22:08] Struggles to stay motivated
“If we want them(clients) to really thrive, it’s not just about what they do with us in that sole timeframe. It’s about giving them the education.
Links & Resources
Active Soul Website https://www.activesoul.co.nz/ (https://www.activesoul.co.nz/)
Join Roz's Free Facebook Group for Female Fitness Professionals (https://www.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership)
4 Sept 2021
Episode 4. Creating An Effective Environment For Training Teens and Cross Fit Programming with Ben Thompson
In today’s episode, I’m joined by Ben, a gym instructor and a coach in the Crossfit and fitness programs. Tune in to listen to Ben sharing about his background in the industry, everything about CrossFit, and how you can create a relationship between health and fitness.
In This Episode:
[01:16] Introducing Ben
[05:30] Training teams in CrossFit
[06:01] Ben’s background
[08:20] Creating a positive relationship towards health and fitness
[08:57] Creating an environment with the kids
[11:06] Activities at the end of the training sessions
[14:15] The RX method
[18:22] Visualizing how every workout should feel like
[20:07] More about Ben
Notable Quotes
If you are always praising that same child in high school for winning all the time, what you need to do is create a situation where you learn to lose, and another kid might win.
The last thing I want is when a student leaves the gym is for them to associate it or workout with a chore. The gym should never be a chore.
The gym should be your happy place and if it’s not, you need to change something or figure out how to make it the best hour of the day.
Links & Resources
https://www.trueacademynz.com (https://www.trueacademynz.com)
Join Roz Free Facebook Group for Female Fitness Professionals (https://www.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership)
4 Sept 2021
Episode 2. Scaling Fitness Business Through Social Media with Elise Niu
In today’s episode, I’m joined by Elise. She runs a fitness and training community-based in New Zealand. She majorly focuses on inclusiveness and ‘getting people moving’ through strength and conditioning, boxing, and training.
Tune in as she shares her story, and all things involving workouts during pregnancy. She also shares how she transitioned to running her business online due to COVID-19, and ways to get the most from social media.
In This Episode:
[00:35] Introducing Elise
[03:42] Workouts during pregnancy
[06:15] Training during the pandemic
[08:53] Comparing online vs. in-person audience
[11:41] Crating content for social media
[17:10] Using social media for workout activities
[20:45] People that Elise looks up to for inspiration
[24:52] Spending time on social media
[26:15] Social media day talks
[30:28] Advice to starters trying to get online
Quotes
My daughter is basically born in the gym. I was still running classes and training classes in painting at the time right until the night I had her.
Make sure if you are spending any time on social media, you’re getting content that is trying to inspire you and help you.
Links & Resources
Mentioned Resource
https://www.eliseniu.com (https://www.eliseniu.com/)
Join my FREE FB Group for Female Fitness Professionals (https://www.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership)
25 Aug 2021
Episode 1: How Kirstyn from KC Fit grew her business through COVID and how mindset was a big part of that growth.
In today’s episode, I’m joined by Kirstyn, a training and fitness coach based in New Zealand. She shares with us her story, how she got through the pandemic, and how she managed to take her big goal grab it and own it - and it now a PT come PT Education Specialist and also gives advice to those struggling in the industry.
In This Episode:
[02:15] Introducing Kirstyn
[04:10] Taking the business online
[06:57] Positive takeaways from the pandemic
[14:13] Taking content to the audience through social media
[18:30] Getting the best out of social media posts
[21:40] How to have effective social media conversations
[24:37] Mindset changes when transitioning online
[28:30] How having a coach is important for you
[33:18] Having a virtual assistant
[38:20] The growth since transitioning to online business
Reach out to Kirstyn here (https://kcfitathome.com)
Join my FB group for Female Fitness and Health Coaches here (https://www.facebook.com/groups/OMGFemaleFitProsandHealthCoachesMembership/membership_questions)where I support you for FREE in an awesome community!
Contact Fitness your Mindset with Roz Ryan
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