Five Dubs Podcast
Claim This Podcastby MDDC Press Association
Podcast Authority
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Podcast Overview
<p>Five Dubs focuses on the who, what, when, where and why of local news media in Maryland, Delaware and D.C. We’ll talk with the journalists about stories behind the news. Five Dubs is a project of the MDDC Press Association and is hosted by Rebecca Snyder and Kevin Berrier.</p>
Language
🇺🇲
Publishing Since
3/18/2020
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Recent Episodes
June 24, 2026
E172: Total Market Advertising with The Frederick News-Post - Best Moves 2025
<p>In this episode, Rebecca talks with Brittney Hamilton, advertising director at The Frederick News-Post, and Connie Hastings, regional advertising director for Ogden Publications, about their “Best Move” of 2025: a total market advertising strategy built on old-school sales tactics. By combining print, digital, and email into bundled packages—and emphasizing cold calls, door knocking, and face-to-face meetings—they reconnected with local businesses and opened the door to new revenue streams.</p><p>They discuss how the approach helped generate long-term commitments, improve time management for sales teams, and bring in new advertisers who hadn’t previously worked with the paper. The conversation also explores how tools like CRM systems, social media lead generation, and even AI-supported prospecting fit into the strategy—while reinforcing that relationship-building remains at the core. Ultimately, they explain how focusing on community connection, collaboration, and consistency can drive both revenue growth and stronger ties between local media and the businesses they serve.</p>
June 17, 2026
E171: Star-Democrat Newsletter with Orestes Baez & Betsy Griffin – Best Moves 2025
<p>In this episode, Rebecca talks with Orestes Baez of APG Media of the Chesapeake and Betsy Griffin of The Star-Democrat about their “Best Move” of 2025: a full-scale overhaul of their newsletter strategy. What began as a fragmented system evolved into a unified, high-performing product reaching more than 96,000 subscribers with open rates well above industry averages.</p><p>They discuss how restructuring their approach—integrating content, advertising, and audience strategy—created new revenue opportunities while strengthening direct connections with readers outside of algorithm-driven platforms. The conversation also explores how personalization, data-driven decision-making, and constant testing shape the newsletter’s success, along with how the product fits into broader goals like subscriber growth and community engagement. Along the way, they reflect on balancing innovation with tradition, from AI experimentation to maintaining the local identity that keeps readers coming back.</p>
June 10, 2026
E170: Community Engagement with Marlene Harris-Taylor of API
<p>In this episode, Rebecca talks with Marlene Harris-Taylor of the American Press Institute about how community engagement can help local news organizations build stronger relationships with the people they serve. Marlene explains the difference between audience engagement and community engagement, sharing how newsrooms can move beyond simply attracting readers and instead become trusted conveners, listeners, and partners within their communities.</p><p>They discuss practical strategies for getting started, including community listening sessions, advisory groups, asset mapping, and creating feedback loops that help newsrooms better understand community needs. Marlene also highlights successful examples from across the country and emphasizes that meaningful engagement is a long-term investment that can lead to deeper trust, stronger journalism, and more inclusive coverage.</p>
177 total episodes available
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Frequently asked questions
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- What is Five Dubs Podcast?
<p>Five Dubs focuses on the who, what, when, where and why of local news media in Maryland, Delaware and D.C. We’ll talk with the journalists about stories behind the news. Five Dubs is a project of the MDDC Press Association and is hosted by Rebecca Snyder and Kevin Berrier.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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