Running a horse business is hard enough — let’s make it horse-first and profitable. I go live every week to answer your real-world questions about clients, cash flow, and mindset. No scripts. No fluff. Just straight talk.
Learn how to use email and funnels to grow your horse business! Jaime Samples shares 3 email secrets to make more money and build trust, plus free subject line tools and a post-conference email game plan. Consistent hard work is key!
29 Jan 2026
Horse Sense: Unmounted Lessons & Business Growth
Equine instructors, are you ready to elevate your lesson programs? Discover proven curriculum and educational resources to create lasting change. From unmounted programming to building a thriving barn culture, learn how to solve common challenges and foster a love of horsemanship.
20 Jan 2026
Visual Marketing Secrets: Attract More Riders with Videos
Riders today research online before visiting your barn. Are your visuals showing energy, safety, and quality? Learn how to use video to fill lesson spots and attract the right riders. Transform your visual marketing with the HALTER system.
11 Jan 2026
Host Amazing Open Houses: Proven Strategies & Fun Themes!
Want to attract new clients to your barn? An open house can be the answer! Learn how to create a fun, themed event with pony rides, vendors, and even a trunk-or-treat. Plus, discover the power of timely offers and team collaboration. Community goodwill and potential income? Yes, please!
15 Dec 2025
Harnessing Horse Wisdom: Practical Strategies for Building Five-Star Teams in Equine Businesses
Learn how to cultivate a winning team culture. Discover the key traits to look for when hiring, the importance of authenticity, and why transparency builds trust. Build a business of stone, not straw!
4 Dec 2025
Make Money by putting on Horse Shows at your Farm
David Reichert:
From riding and showing at just three years old to representing his country at the European Championships, David Reichert’s journey in the equestrian world is nothing short of extraordinary. As a trainer, he’s built champions—students like Kim Pfeiffer, Celine Geissler, and Emma Brüssau, who captured European titles and 4* eventing wins under his guidance.
After moving to the U.S. in 2019 to grow his innovative company, MagicTack, David and his wife Karoline founded Palina’s Ponies—now one of the nation’s biggest and most loved riding schools. In 2024, David took his passion a step further by founding the United Dressage and Jumping Club, setting out to transform the U.S. show scene with a bold, European-inspired vision focused on opportunity, fairness, and excellence.
26 Nov 2025
TRACTION: Get a Grip on your Business
Feeling a lack of control, people not on the same page, or a ceiling on profit? This book, Traction by Gino Wickman, offers a system to move through those challenges with 6 key components like vision, people, data, issues, process, and action. Ready for growth? Be open-minded and growth-oriented.
16 Nov 2025
Horse First Profitability
Profitability should never come at the horse's expense. Riding schools can thrive while ensuring horses receive the care, rest, and retirement they deserve. Discover how to create sustainable businesses with compassionate horse ownership. Proper horse usage, student education, and lifecycle planning are key.
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